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YouTube
Ron Paul has no right to sue over YouTube video: advocacy group
Virgil Dickson
January 27, 2012
Public Citizen, a consumer advocacy group, has a submitted an amicus brief in the Northern District of California, arguing that Presidential candidate Ron Paul does not have the right to sue over an unfavorable YouTube video.
Paul campaign sues over scathing video of ex-rival Huntsman [VIDEO]
Virgil Dickson
January 18, 2012
Presidential candidate Ron Paul's campaign committee is suing the unidentified makers of a video that alleged ex-Republican rival Jon Huntsman was un-American because he adopted daughters from China and India.
Sharpie celebrates social media success
Lindsay Stein
August 29, 2011
OAK BROOK, IL: As of last night, Newell Corporation's Sharpie brand reached 2 million Facebook fans, following the company's YouTube Takeover event on Saturday.
Grand Rapids kills 'dying city' stigma
Matthew McGevna July 01, 2011
When Newsweek ran a syndicated article that included Grand Rapids, MI, on a list of "Dying Cities," the magazine had no idea the viral pushback that would ensue on behalf of the besmirched town.
Faulty judgment by Planet Fitness
Matthew McGevna June 01, 2011
Planet Fitness' "Judgment Free Zone" slogan is nothing new.
Avoiding 'Ready... Fire... Aim' with social media strategy
Nada Arnot, RF Binder May 25, 2011
With nearly 600 million people on Facebook, 300 million on Twitter, 80 million on LinkedIn, and 2 billion videos viewed daily on YouTube, it's hard to argue that your brand shouldn't join the social media party.
Social media plays role after bin Laden's death
Chris Daniels
May 06, 2011
In a nationally televised news conference at about 11:40 pm EST on May 1, President Barack Obama announced Osama bin Laden had been killed at the hands of the US military.
Lane Bryant calls out networks over ad controversy
Alexandra Bruell
April 23, 2010
Plus-size clothing brand Lane Bryant recently resorted to its Insider Curve blog to refute ABC and Fox's reluctance to air its new Cacique lingerie commercial.
Debate over 'headless' digital presence misses the point
Tom Biro
April 02, 2010
Over the past few months, there have been a number of discussions about whether the future of digital presence is in fact a "headless" one, i.e., one without a central hub like a homepage.
Audi hopes PR, social media tactics extend Super Bowl spot
Kimberly Maul
February 02, 2010
HERNDON, VA: Audi of America is using social media tactics to build buzz for its Super Bowl advertising spot, focused around a message about clean diesel and its Audi A3 TDI, which was named "Green Car of the Year."
YouTube's latest offering has a direct impact on the rise of citizen journalism
February 01, 2010
NPR.com, The Huffington Post, Politico, and the San Francisco Chronicle are among top outlets to recently sign on for YouTube Direct, a new open source tool that makes it easier for viewers to submit their own news videos to editorial sites.
VW gets a social media "Punch"
Kimberly Maul
January 29, 2010
Volkswagen is taking us back to our childhood, bringing the VW bug punching game to social media.
ING campaign aims for investors by way of bloggers
Erica Morris
January 11, 2010
WILMINGTON, DE: ING Direct's ShareBuilder launched a social media campaign this month to coincide with the group's new TV ad campaign.
Nationwide app launch focuses on social media
Erica Morris
December 22, 2009
COLUMBUS, OH: Nationwide is focusing on social media for the launch of its new car buying guide app.
Facebook sets new privacy settings
Erica Morris
December 09, 2009
Facebook is set to roll out new privacy controls to its 350 million members, allowing users to choose exactly who their posts, photos and videos will be shared with.
ONE uses celebs and social media to target young adults
Kimberly Maul
December 01, 2009
WASHINGTON: ONE, a global advocacy organization, launched its first national campaign targeting young people with "Coming Together as ONE," a celebrity-filled PSA about fighting extreme poverty and preventable disease.
Starbucks strives for instant gratification with Via launch
Aarti Shah
December 01, 2009
Starbucks added more complexity to its brand this fall by launching Via, an instant coffee product.
New England Lincoln Mercury creates social media campaign
Christina Capodice
November 18, 2009
BOSTON: New England Lincoln Mercury is in the midst of its first social media-only campaign, "Follow Me to Bliss," which supports the fuel-efficient 2010 Lincoln Mercury Milan Hybrid.
Online video views break record in August; YouTube tops ranking
Rose Gordon
September 29, 2009
Americans watched more than 25 billion videos in August, a record number, comScore data
shows
. Of those, more than 10 billion were viewed via...
YouTube bonanza
Rose Gordon
July 24, 2009
Remember when a YouTube channel was a novelty? Now it's a necessity. And in the Obama Administration, it seems regulators and legislators alike are realizing...
White House launches open government new media blitz
Jaimy Lee
May 22, 2009
The White House
launched
the
Open Government Initiative
, an effort that encourages Americans to provide ideas about transparency and policy to the US...
The White House joins Facebook, Twitter, and more
Jaimy Lee
May 04, 2009
The White House
joined
Facebook
,
Twitter
,
MySpace
,
Flickr
,
Vimeo
,
YouTube
, and
iTunes
, according to the official White...
Sanofi-Aventis, AstraZeneca launch YouTube channels
Jaimy Lee
February 12, 2009
YouTube seems to be the social media trend for Big Pharma so far this year. In the past week, both Sanofi-Aventis and AstraZeneca launched channels...
Congress gets a YouTube channel
Rose Gordon
January 12, 2009
YouTube
opened
a channel exclusively for Congress today - sans ads, which keeps it aligned with previous "
franking rules
." The site comes in two...
The digital side of the 'Street'
Erica Iacono
November 12, 2008
Sesame Street
, that staple of PBS television and children's-and parents'- lives for nearly 40 years, is making its next step into the world of Web...
YouTube, PBS team up for election 'coverage'
Rose Gordon
October 16, 2008
YouTube rolled out a
new channel
that encourages voters to take out their video cameras come election day.
Working with PBS
, the video-sharing...
Comms leaders discuss Atlanta-area companies' digital outreach
Frank Washkuch
October 02, 2008
During CNN’s 2007 YouTube
primary debates
, the network’s PR staffers monitored about 50 blogs, then fed comments to producers for “real-time reaction,” said Jennifer...
Dr. O-No
Keith O'Brien
June 26, 2008
I am at the
Edelman New Media Academic Summit
(PRWeek is media partner), watching a panel with PRWeek's own Julia Hood, Lauren Rich Fine,...
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