YouTube will launch 100 online channels featuring content from media organizations, TV production companies, and celebrities from the film, music, and sports sectors.
The first channel will launch in November, with the others set to roll out throughout the next year, according to a blog post by Robert Kyncl, global head of content partnerships at YouTube.
“Our goal with this channel's expansion, along with the grants and educational programs we've launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again,” Kyncl said, in his blog post. “And for advertisers, these channels will represent a new way to engage and reach their global consumers.”
Google is investing nearly $100 million to launch the channels, which will feature 25 hours of new programming a day, The Guardian reported.
YouTube's programming partners include some notable brands thus far, including Slate, The Wall Street Journal, Bleacher Report, Reuters, and Hearst.
Hearst, for example, will launch an automotive channel and a beauty channel next year. Staffers from some of the company's automotive and beauty publications will create content for “Car and Driver Television: Driven to Extremes” and “Fashion & Beauty: Style on Location,” respectively.