From the New York Times' double-siren-required expose on Rupert Murdoch (still working my way through it - can't say whether or not it was worth the hype), comes this little nugget of modesty from the publication.
More than 30 years after the Australian-born Mr. Murdoch arrived on the American newspaper scene and turned The New York Post into a racy, right-leaning tabloid, his holding company, the News Corporation, has offered $5 billion to buy a pillar of the business news establishment — Dow Jones, parent company of The Wall Street Journal.

The sale would give Mr. Murdoch control of the pre-eminent journalistic authority on the world in which he is an active, aggressive participant.

The world is, of course, business.