Writing

Ten tips every PR pro must master when emailing clients

Gene Grabowski, Levick Strategic Communications May 24, 2012

In more than 35 years as a journalist and communications professional, I've noticed a steady decline in the art and craft of writing.
 

Old-fashioned job advice from a rising star

Bruce Berger, University of Alabama April 20, 2012

Jim Bakken, a 2001 graduate of our PR program, spoke last week in my management class. He confirmed some things the students already know about landing a job, but he surprised students when he shared some rather old-fashioned ideas for advancing quickly on that first job.
 

How much detail is too much in a proposal?

Jessica Sharp, Maven Communications August 01, 2011

We've been doing a lot of proposal writing lately, and that has generated internal conversation about how much information we should be sharing in a proposal.
 

Blogging keeps writing skills sharp

Howard Solomon February 10, 2010

A few years ago, I decided that if I wanted to speak with clients intelligently about blogging, I better be able to walk the walk.
 

Good writing deserves our admiration

Helen Vollmer December 15, 2009

I wonder how many times I've said in meetings, "No one reads any more. How can we pare down the words and think visually?"
 
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