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Workplace

Time to define 'workplace' by commitment, not location

Gail Becker, Edelman March 29, 2013

I have a confession to make: Like many good PR professionals, I once wrote a keynote speech for a high-ranking senior executive at a Fortune 500 company from a hospital bed.

'Truth' about inclusion: inspiration from Sheryl Sandberg

Latraviette Smith March 22, 2013

We may not share a common experience, but we can continue to embrace, learn from, and move beyond our differences in the common goal toward creating a more equal - and effective - workplace.

How do they do it?

Ruth Sarfaty, Sparkpr March 08, 2013

In order to handle the volume and pace of work today between email, the media, social media, and everything else, I asked a few powerful women I know how they manage it.

Managing the 24/7 PR clock

Ruth Sarfaty, Sparkpr March 04, 2013

When I worked at Yahoo, emails flew at 2 am. No kidding. The drive to respond was real, because you knew that - despite all the happy talk - you were being judged. And, it's only gotten more so for us.

Can agencies balance telecommuting, collaboration?

Brittaney Kiefer February 28, 2013

After Yahoo CEO Marissa Mayer's decision to ban telecommuting triggered an uproar among critics and the press, I wondered how such a move would play out in the PR industry.

The power of "and"

Latraviette Smith August 17, 2012

Diversity and inclusion are not synonymous. They are interdependent and they are fluid. One refers to the subject - the talent base. The other is rooted in action. These concepts are powerful independently, but they can be transformational together.

What that first job is really like

Bruce Berger, University of Alabama June 01, 2012

It's graduation season and college seniors heading to the work world often ask: what's that first job really like?

Old-fashioned job advice from a rising star

Bruce Berger, University of Alabama April 20, 2012

Jim Bakken, a 2001 graduate of our PR program, spoke last week in my management class. He confirmed some things the students already know about landing a job, but he surprised students when he shared some rather old-fashioned ideas for advancing quickly on that first job.

Stale workplaces make for stale thinking

Margaret Booth, M Booth & Associates April 09, 2012

Every agency on the planet says they are truly creative, followed by "we really are not like all the other agencies that say they're creative and really aren't — we really are."