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Word Of Mouth

Social media builds buzz for LGBT site MoxieQ

Kimberly Maul June 11, 2009

NEW YORK: MoxieQ, a mobile-centric entertainment Web site with LGBT sensibilities, is using social media and word-of-mouth to announce the new site and build a following of users and advertisers.

Quiznos goes deep into social media for latest promo

Kimberly Maul June 10, 2009

DENVER, CO: PR and social media are playing a big role with Quiznos latest promotion and contest: "Where do you Torpedo?"

Woodstock finds new home with site launch

Kimberly Maul June 08, 2009

NEW YORK: Sony Music Entertainment and Legacy Recordings are using media relations and viral tactics to spread the word about the launch of Woodstock.com, an online community for fans of live music and the Woodstock experience.

PN appoints Agresta EVP, global director of digital strategy

Frank Washkuch June 08, 2009

NEW YORK: Porter Novelli hired Stephanie Agresta, owner of Stephanie Agresta Consulting, as EVP and global director of digital strategy and social media, effective June 8.

Organizing for America ramps up healthcare efforts

Jaimy Lee June 05, 2009

WASHINGTON: Organizing for America, a group founded by the Democratic National Committee that plans to build on the grassroots efforts of President Barack Obama's election campaign, will launch a grassroots healthcare campaign on June 6.

Coke brings new coffee beverage to the 'chic' masses

Nicole Zerillo June 02, 2009

ATLANTA, GA: Executives from Coca-Cola Co. and Italian coffee company IllyCaffè SpA sipped samples of their new ready-to-drink coffee beverage alongside consumers last week, as part of the consumer lifestyle push for the product.

Aussie tie-in boosts Tim Tam debut

Tanya Lewis June 01, 2009

Tim Tam is an iconic, best-selling cookie brand in Australia that's made by Pepperidge Farm's (PF) sister company Arnott's.

Hampton Hotels renovates its ongoing initiative to honor American legends

Alexandra Bruell June 01, 2009

In 2000, Hampton Hotels launched "Save-A-Landmark," a landmark renovation program.

Greyhound puts new bus line launch into motion by boosting social media presence

Aarti Shah June 01, 2009

When Edelman and Greyhound were tasked with launching a new bus line, the firm wasn't told a date, bus schedule, or if advertising would be involved.

The 'Web Age' offers unique opportunities for PR pros

Mike Greece May 21, 2009

The new "business normal" spawned by the Web contains both promise and peril, continuous change, and a significant opportunity for the emergence of "best of breed" PR pros who understand this new landscape and can deal with the increasing democratization of information.

Dr Pepper and 7UP use music to reach Hispanics

Kimberly Maul May 18, 2009

PLANO, TX: Beverages 7UP and Dr Pepper are connecting with Hispanic consumers through music with their latest campaigns: Sevenísima and Vida23.

US Travel Association organizes rallies to promote the industry

Beth Krietsch May 13, 2009

WASHINGTON: The US Travel Association engaged more than 30 tourism offices and convention and visitors bureaus across the US yesterday to organize and hold travel-focused rallies.

Nespresso to grow US business with support of PR

Nicole Zerillo May 08, 2009

NEW YORK: Nespresso's North American business "grew extremely quickly" in 2008, and is projected to experience growth in 2009 as consumers seek out high quality coffee products, according to Frederic Levy, president of Nespresso USA.

Peppercom role is tailor-made for Siry's strategy

Aarti Shah April 27, 2009

After serving as CMO for two high-profile companies, Darryl Siry made an unexpected move by joining Peppercom as a senior analyst earlier this year.

Be straight when using public offers

Scott Widmeyer April 27, 2009

The white hot anger directed at AIG and its bonus-laden execs is not likely to cool any time soon. It has burned an image into the national consciousness.

Experts seek new nonprofit message

Maria Schneider April 27, 2009

The economic downturn has hit nonprofits hard and foundations are struggling. It's vital to showcase a foundation's value - beyond dollars.

What are some ways junior-level candidates can stay positive during an extended job hunt?

Jadey Ryndak April 27, 2009

regional manager of Paladin Recruiting and Staffing

FTC proposal places marketers on alert

Frank Washkuch April 22, 2009

The specter of potential liability over blogger endorsements is raising questions from PR pros

Identifying the key factors clients consider during an agency search

Dan Orsborn March 30, 2009

There are some major agency searches going on now, and many PR firms are either trying to get their foot in the door or understand why they weren't included.

Fresh & Easy markets its hometown feel

Tanya Lewis March 30, 2009

The company focuses on community relations and social media to better connect with customers

Restoring trust in financial services

Matt Wolfrom March 30, 2009

Earlier this year, we conducted a survey comparing attitudes of US consumers and financial service industry employees that showed consumers have emotionally disengaged from financial institutions; they simply don't trust them anymore.

Census Bureau bolsters outreach for 2010 survey

Jaimy Lee March 27, 2009

WASHINGTON: The US Census Bureau is tapping into grassroots partnerships and social media as part of a two-year, $312 million integrated communications campaign for the 2010 Census.

Comms plan to spur launch of political market

Tonya Garcia March 24, 2009

NEW YORK: A commercial market for political futures where traders can hedge and speculate on political risk based on ongoing legislative changes launched last Friday, and the group has undertaken a communications plan to spur high-net worth investors to place their money in the online trading platform.