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Word Of Mouth

Be it snake oil or social media, transparency is recommended

Gary Kibel, Davis & Gilbert January 01, 2012

Since the days when the snake-oil salesman would roll into town with a well-placed accomplice in the crowd to support bogus medicinal claims during his sales pitch, promotions professionals have struggled with issues of transparency.

Her Campus, Intel pitch college audiences

Lindsay Stein October 10, 2011

BOSTON: Her Campus, an online magazine for female college students, partnered with technology company Intel Corporation for an event-driven campaign.

BzzAgent to continue servicing current clients under Tesco acquisition

Beth Krietsch May 25, 2011

BOSTON: Under its recent acquisition by Tesco, social media marketing agency BzzAgent will remain independent and continue to service its current clients, confirmed Dave Balter, the company's CEO.

Intuit hits SXSW to bolster awareness of GoPayment

Bernadette Casey May 01, 2011

Intuit recently launched a product-specific Twitter handle for its mobile payment application GoPayment. It sought to boost awareness for the product at South by Southwest in Austin, TX.

Social media tools align with b-to-b sector

Amy Epstein October 04, 2010

Word of mouth, it is said, is the most effective marketing out there.

What the vuvuzela teaches us about buzz marketing

Doug Spong July 02, 2010

Several weeks ago, I developed an incessant buzzing sound in my ears. A trip to urgent care ruled out an inner-ear infection.

CMO Q&A: Mark Addicks, General Mills

Aarti Shah February 01, 2010

Mark Addicks of General Mills speaks to Aarti Shah about making word of mouth happen and adapting to new FTC guidelines for bloggers

Marketers to spend $8 billion on PR by 2013

Chris Daniels January 28, 2010

NEW YORK: Spending on PR will top $8 billion in the next three years, a hefty 55% increase over 2008 expenditures, according to the annual Veronis Suhler Stevenson (VSS) forecast.

PR's message should take the lead in integrated campaigns

John Bell December 01, 2009

Brand campaigns are becoming more complex as we execute across many disciplines and adapt to the conversational requirements of social media. By John Bell

Master Class: How can companies be more creative in maximizing their SEO efforts?

November 01, 2009

Of course, any SEO campaign can be bolstered through the use of integration. A well-coordinated PR and paid search campaign can help ensure you are impacting the widest possible audience.

FTC says focus remains on advertisers, not bloggers in new guidelines

Kimberly Maul October 05, 2009

WASHINGTON: The Federal Trade Commission said October 5 that bloggers, celebrity endorsers, and other word-of-mouth marketers must now disclose their connection to advertisers or risk being found liable for failure to reveal those relationships.

Industry reacts to accusations that agency 'gamed' App Store

Kimberly Maul August 24, 2009

TWAIN HARTE, CA: Reverb Communications, which works with game companies like Harmonix and Publisher X, was accused of promoting its clients' products with planted positive reviews in Apple's App Store.

WOMMA's ethics code gets an update

Kimberly Maul August 17, 2009

The Word of Mouth Marketing Association (WOMMA), its Member Ethics Advisory Panel, and its board of directors have refined the organization's Code...

Social media builds buzz for LGBT site MoxieQ

Kimberly Maul June 11, 2009

NEW YORK: MoxieQ, a mobile-centric entertainment Web site with LGBT sensibilities, is using social media and word-of-mouth to announce the new site and build a following of users and advertisers.

Quiznos goes deep into social media for latest promo

Kimberly Maul June 10, 2009

DENVER, CO: PR and social media are playing a big role with Quiznos latest promotion and contest: "Where do you Torpedo?"

Woodstock finds new home with site launch

Kimberly Maul June 08, 2009

NEW YORK: Sony Music Entertainment and Legacy Recordings are using media relations and viral tactics to spread the word about the launch of Woodstock.com, an online community for fans of live music and the Woodstock experience.

PN appoints Agresta EVP, global director of digital strategy

Frank Washkuch June 08, 2009

NEW YORK: Porter Novelli hired Stephanie Agresta, owner of Stephanie Agresta Consulting, as EVP and global director of digital strategy and social media, effective June 8.

Organizing for America ramps up healthcare efforts

Jaimy Lee June 05, 2009

WASHINGTON: Organizing for America, a group founded by the Democratic National Committee that plans to build on the grassroots efforts of President Barack Obama's election campaign, will launch a grassroots healthcare campaign on June 6.

Coke brings new coffee beverage to the 'chic' masses

Nicole Zerillo June 02, 2009

ATLANTA, GA: Executives from Coca-Cola Co. and Italian coffee company IllyCaffè SpA sipped samples of their new ready-to-drink coffee beverage alongside consumers last week, as part of the consumer lifestyle push for the product.

Aussie tie-in boosts Tim Tam debut

Tanya Lewis June 01, 2009

Tim Tam is an iconic, best-selling cookie brand in Australia that's made by Pepperidge Farm's (PF) sister company Arnott's.

Hampton Hotels renovates its ongoing initiative to honor American legends

Alexandra Bruell June 01, 2009

In 2000, Hampton Hotels launched "Save-A-Landmark," a landmark renovation program.

Greyhound puts new bus line launch into motion by boosting social media presence

Aarti Shah June 01, 2009

When Edelman and Greyhound were tasked with launching a new bus line, the firm wasn't told a date, bus schedule, or if advertising would be involved.

The 'Web Age' offers unique opportunities for PR pros

Mike Greece May 21, 2009

The new "business normal" spawned by the Web contains both promise and peril, continuous change, and a significant opportunity for the emergence of "best of breed" PR pros who understand this new landscape and can deal with the increasing democratization of information.

Dr Pepper and 7UP use music to reach Hispanics

Kimberly Maul May 18, 2009

PLANO, TX: Beverages 7UP and Dr Pepper are connecting with Hispanic consumers through music with their latest campaigns: Sevenísima and Vida23.

US Travel Association organizes rallies to promote the industry

Beth Krietsch May 13, 2009

WASHINGTON: The US Travel Association engaged more than 30 tourism offices and convention and visitors bureaus across the US yesterday to organize and hold travel-focused rallies.

Nespresso to grow US business with support of PR

Nicole Zerillo May 08, 2009

NEW YORK: Nespresso's North American business "grew extremely quickly" in 2008, and is projected to experience growth in 2009 as consumers seek out high quality coffee products, according to Frederic Levy, president of Nespresso USA.

Peppercom role is tailor-made for Siry's strategy

Aarti Shah April 27, 2009

After serving as CMO for two high-profile companies, Darryl Siry made an unexpected move by joining Peppercom as a senior analyst earlier this year.

Be straight when using public offers

Scott Widmeyer April 27, 2009

The white hot anger directed at AIG and its bonus-laden execs is not likely to cool any time soon. It has burned an image into the national consciousness.