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 Women

Babies, blogs, and other maternity leave musings on social media

Emily Buchanan, Carmichael Lynch Spong April 01, 2013

I'm just back from 12 weeks of maternity leave, and there's no doubt this bouncing baby boy has totally changed my world. So have all the other mothers that I've met via social media.
 

Video: Gail Becker, Edelman

March 29, 2013

Gail Becker, Edelman's chair of Canada, Latin America, and the US Western Region, discusses women's roles in PR with PRWeek news editor Frank Washkuch.
 

Why is the advancement of women so important for PR?

Gail Becker, Edelman March 27, 2013

I once had the pleasure of hearing former Secretary of State Madeleine Albright share a memorable story about her granddaughter to a captive audience at TED Women.
 

Crosswind acquires Mask Media to boost DC services

March 07, 2013

AUSTIN, TX: Crosswind Media & Public Relations has acquired Washington DC-based boutique communications agency Mask Media.
 

Go home. Go big.

Barby Siegel, Zeno Group March 01, 2013

There has been lots of talk recently about the home front and the home office - and it certainly raises an important issue, one that's close to my heart as a CEO, mother, wife, and daughter. In my opinion, it is possible to both go home and go big - however we define "big" in our lives.
 

Industry still failing women with compensation disparity

March 01, 2013

The gap between men's and women's compensation in the industry remains, and unfortunately, it's getting worse.
 

Davos Roundtable: Global emergence

February 25, 2013

Senior leaders convened at this MSLGroup-hosted gathering to discuss PR's growing role in shaping the key issues highlighted at this year's World Economic Forum.
 

Purple Purse effort in good hands as supporters surpass target goal

Janelle Hawthorne February 01, 2013

Zeno Group and the Allstate Foundation partnered to raise awareness for domestic violence and $175,000 for the YWCA, which runs shelters for battered women.
 

A strong case for female inclusion at the top level

Maggie FitzPatrick, Cigna February 01, 2013

Of all the meetings I have attended, the one I'll always remember was hosted by the late Jack Valenti, longtime president of the Motion Picture Association of America.
 

Coke lends support to women's health

January 25, 2013

The ultimate goal of the Heart Truth campaign, which Diet Coke is conducting in partnership with the National Heart, Lung, and Blood Institute, is to raise awareness of heart health among women and encourage them to take action.
 

Playtex taps Lippe Taylor for feminine care comms

January 22, 2013

NEW YORK: Energizer Personal Care's Playtex brand has selected Lippe Taylor as AOR for feminine care and products following an RFP. The agency began working on the account at the beginning of the year.
 

Viviscal campaign alleviates hair loss stigma

January 04, 2013

Hair growth supplements company Viviscal and CRT/tanaka drove hair health discussion last year to broaden awareness and use.
 

Lifestyle-driven virtual teams can help retain female talent

Andrea Lekushoff, Broad Reach Communications January 01, 2013

Public relations agencies are in trouble: valued senior practitioners, especially women with children, are resigning.
 

Talent to top van Bergen's priority list, say agency execs

December 19, 2012

NEW YORK: When Karen van Bergen formally takes the helm as global CEO of Porter Novelli in January, she should focus on her staff and bringing talent on-board, say industry executives.
 

Skinnygirl Cocktails taps Coyne as AOR

December 07, 2012

DEERFIELD, IL: Spirits company Beam has selected Coyne Public Relations as AOR for its Skinnygirl Cocktails brand following an RFP.
 

Marketers engage new consumer set for the holidays

December 03, 2012

NEW YORK: Marketers are beginning to reach out to a new segment of female buyers dubbed PANKs who don't have their own children, but have children in their lives, according to a study.
 

Women in senior roles would bring new energy to agencies

November 30, 2012

PRWeek's Agency Business Report, released each May, is one of the most highly anticipated issues in our calendar year, profiling 50 firms and analyzing the financials of almost 200 others.
 

The Grand Old Party needs a new brand

Sam Singer, Singer Associates November 16, 2012

The shellacking the Romney/Ryan ticket took on Election Day wasn't solely about issues or personalities.
 

Cheering on the 'Venus effect' in Congress

Renee Wilson, MSLGroup November 13, 2012

You may have heard that election night 2012 marked a historical achievement. When it caucuses in January, the 113th Congress will include 20 senators who are women.
 

Women, leadership, and the PR world

Charlotte Sherry, Women in Leadership October 24, 2012

PR is an attractive career option for women: 70% of PR professionals in America, 69% in Canada, and 64% in the UK are women. This is a huge increase from the 1970s, when women in the US comprised only 27% of the PR workforce.
 

Lamaze delivers education in maternity care push

October 19, 2012

Lamaze International and JPA, its AOR, launched a national "Push for Your Baby" campaign in May to engage parents and Lamaze educators.
 

Athena partners with PR Newswire

October 10, 2012

SAN DIEGO: Nonprofit Athena San Diego has tapped PR Newswire as its communications partner.
 

Sherry to head comms at Women in Leadership

October 02, 2012

VANCOUVER, BRITISH COLUMBIA: Women in Leadership, a nonprofit that works to advance women in executive roles, has named Charlotte Sherry marketing and communications manager.
 

Mothers of invention: Career Guide 2012

September 01, 2012

Juggling the responsibilities of a high-level PR position and motherhood is a challenge many women in the industry face - or hope to someday. Brittaney Kiefer finds six ladies who prove it can be done.
 

Do you think that the PR industry is a boys' club at executive levels?

September 01, 2012

PR is clearly male-dominated at the top levels and that will take time to change as talented women make their way toward the corner offices. Executives should embrace the growing number of women in top-level roles.
 

Wilson to replace Tsokanos as MSLGroup North America president

August 29, 2012

NEW YORK: MSLGroup has promoted Renee Wilson to president of North America, replacing Jim Tsokanos. She will start in the new role September 10.
 

One thing women can agree on this campaign season

Tina Podlodowski, Porter Novelli August 17, 2012

It's clear the campaigns, at this moment in time, are just not "getting it" as far as women are concerned. Whether Democratic, Republican, or independent, conservative, liberal, or centrist, most women, across party lines, agree that politicians just do not understand.
 

Benefits, please

Maureen Lippe, Lippe Taylor August 01, 2012

Seventy percent of women in the US are part of the workforce, but 91% still take full responsibility for household tasks.
 

The trust factor

Maureen Lippe, Lippe Taylor July 30, 2012

Sixty-five percent of women rely on the opinion of friends when making a purchase decision.
 

Court documents describe inappropriate behavior by MSL execs

July 12, 2012

NEW YORK: Court documents filed in the class action lawsuit against MSLGroup and parent Publicis Groupe describe senior male executives at the firm behaving in a derogatory manner towards female employees.
 
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