Whitepapers

Porter Novelli Profile: Greenfluencers

July 02, 2008

Green concerns are no longer the sole preserve of "owl lovers" and "tree huggers"; they've become thoroughly mainstream. Now ordinary consumers are looking for products that are environmentally responsible. But those who want to do the right thing face a daunting set of choices.
 

Case Study - Reaching The Mass Readership of Community Newspapers

June 24, 2008

Did you know that only about 100 of the 10,000 plus newspapers in this country have a circulation of more than 150,000? That means the overwhelming majority are small to mid-sized papers.
 

Millennials: Empowered Natives Have Arrived

June 23, 2008

Some 75 million strong in the U.S. alone, Millennials have just arrived in the workplace, and they're already having a profound effect on business culture.
 

Prime Angst Intelligent Dialogue

June 09, 2008

There's no question that money is a major worry of the moment. The subprime mortgage mess has spawned a related, and scarier, prime crisis, in which even people with traditional mortgages are getting anxious.