AUSTIN, TX: Online coupon retailer WhaleShark Media has tapped Allison+Partners as its PR agency partner for its RetailMeNot brand after a competitive review.
For RetailMeNot, which allows consumers to share shopping deals with other users online, the agency will handle earned media efforts and corporate communications to raise consumer awareness of the brand. Allison will also help with WhaleShark's financial communications program.
WhaleShark also appointed GSD&M its agency for creative and media work, following a review.
Allison+Partners promoted three employees to senior partner this week.