Weber Shandwick

Tokyo 2020 Olympic committee taps Weber

May 25, 2012

NEW YORK: The Tokyo 2020 Olympic and Paralympic Summer Games Bid Committee has named Weber Shandwick its global agency for communications support.
 

Weber wins Diet Pepsi account

May 21, 2012

PURCHASE, NY: PepsiCo has selected Weber Shandwick as PR agency partner for its Diet Pepsi brand.
 

Weber debuts logo, tagline to highlight agency changes

May 17, 2012

NEW YORK: Weber Shandwick has rebranded with a new logo, tagline, and business model to showcase the agency's transformation in the last decade.
 

Burkhart joins Hoffman Agency as GM

May 07, 2012

SAN JOSE, CA: The Hoffman Agency has appointed Steve Burkhart GM for North America. He was previously principal of the Burkhart Group.
 

GM gives keys to Weber for Spark minicar launch

April 25, 2012

DETROIT: General Motors has appointed Weber Shandwick to work on the launch of the Chevrolet Spark minicar, an agency representative confirmed.
 

PepsiCo selects Weber for Mountain Dew brand

April 23, 2012

PURCHASE, NY: PepsiCo has hired Weber Shandwick as the PR agency for its Mountain Dew brand after an RFP. Ruder Finn previously managed the account.
 

KFC picks Emanate as US consumer, corporate AOR

April 19, 2012

LOUISVILLE, KY: KFC has named Emanate PR its consumer and corporate PR AOR in the US following a review.
 

Former Weber Dallas SVP Rowe joins Idea Grove

April 16, 2012

DALLAS: Former Weber Shandwick SVP Reg Rowe has joined Dallas-based marketing, branding, and communications firm Idea Grove as SVP.
 

Survey: Americans turning away from 'uncivil' social networking sites

June 23, 2010

NEW YORK: One-third of Americans are turning away from social networking sites because of uncivil behavior and disrespectful dialogue, according to a survey from Weber Shandwick.
 

For public affairs, diversity is an asset

August 07, 2009

Saturday’s swearing in of Sonia Sotomayor as an associate justice, a milestone in the history of the U.S. Supreme Court, troubles some senators who worry...
 

An ethical checklist for public affairs practitioners

August 05, 2009

Public affairs professionals in Washington have always had to live by a set of ethical rules that guide interactions with elected officials and government employees. ...
 

Debate over healthcare reform persists

August 03, 2009

With Congress’ August recess just around the corner, federal policymakers are working around the clock to make progress on key legislative priorities, particularly in healthcare. ...
 

Weber, PN earn millions with FDIC

June 10, 2009

Back in September, PRWeek reported on the PR efforts at the Federal Deposit Insurance Corporation (FDIC), which was trying to balance the need to...
 

Microsoft calls social media review 'an exercise'

February 27, 2009

PRWeek UK has reported that Microsoft is rethinking its global media strategy, as a way to improve its consumer communications. According to the...
 

Join in the measurement discussion

January 30, 2009

Based on conversations I've had with a number of people in the industry, measurement (and measurement during this recessionary economy) is a hot topic. Join...
 

Philanthropy in the recession

January 14, 2009

On January 13, I attended a panel hosted by the Columbia University Business School Alumni Club and Weber Shandwick Voiceboxx about how philanthropic organizations are...
 

IPG to cut less staff than reported, says source

December 19, 2008

Holding company Interpublic Group (IPG) is in the process of cutting considerably fewer positions than the 2,000 reported December 19...
 

Learning about film marketing in the Bahamas

December 11, 2008

Last weekend, I was able to attend the opening weekend Bahamas International Film Festival (BIFF) in Nasasau, which ran December 4 to 11....
 

Digital Roundtable

May 19, 2008

Enjoy video from our Digital Roundtable, held recently in Boston.