Hype creates myths, and few marketing concepts have generated as much hype as social media. In this webcast, three industry experts cut through the clutter and debate prevailing myths about B-to-B social media. In the process, the webcast will explore the role professional journalists play in social media campaigns and why many marketers need to reset expectations around social media ROI.

More than ever, consumers are driven by a desire to act - to collaborate, give and engage for a greater good or cause - and they're looking to partner with companies and brands in that effort. A new term for this is "mutual social responsibility" - brands and consumers working together to effect positive social change for mutual benefit. This webcast will help brand marketers, CSR practitioners, and PR professionals connect the dots between individual effort, corporate initiative, brand benefits, profit, and societal good.

Journalists today are under great pressure to produce more content, work longer hours, and be more engaged with their outlets' audiences. As such, this has significantly altered what it means to be a journalist, affected how they structure their days, and changed how they choose to receive information and work with sources. This webcast will feature three journalists who will discuss their daily workflow and give insight on how PR professionals can better work with them on stories and content. Sponsored by Marketwire

In tough times, much of the agency business focus is obviously on maintaining and growing existing relationships and organic business. But it is critical not to let the new business pipline dry up, even when clients are spending less and taking longer to make decisions. This webcast features entrepreneurial agency leaders and business experts talking about the best ways to identify new business prospects, and engage prospective clients in ways that will lead to new, productive relationships.

This webcast will offer tangible insights into the ways that corporate communicators and marketing communicators alike can harness the power of Twitter to meet real-world business objectives.

Historically, PR measurement was one of the first things to go when organizations cut budgets. But smart PR client-side professionals are making the compelling case to their bosses that measurement is even more important during times of uncertainty. These PR professionals will discuss the cases they make for measurement, how it impacts the bottom line, and will show the audience how to answer questions that might come from their clients or the C-suite.