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PRWeek hosts a number of webcasts, both editorial and sponsored, that tackle the pressing issues affecting the PR industry. From mobile marketing to media relations to social media, each webcast features industry experts giving clear opinions and information about the marketing communications space. Most webcasts are free, unless specified otherwise.

How to Win a PRWeek Award

Date: This webcast took place on August 15th. To view it on-demand, click here.

A PRWeek Award is the most coveted accolade in the PR industry. Each year, more than 1,000 submissions come from agencies and in-house comms departments, all vying for top honors in 35 highly competitive categories. Among a sea of top-notch entries, it is often the slightest factor or two that separate the winners from the rest. With this in mind, a common question arises: How do I win a PRWeek Award? While no single answer exists, there are numerous pieces of advice that could help. And who better to get that counsel from than past judges and senior pros familiar with the process? This webcast will look at issues such as:

Basic tips on making an entry stand out
A look at specific categories where it's a particular struggle to understand what separates the winner from the rest of the entries
The benefits of winning an award
Why the PRWeek Awards stand out from other industry accolades

Featured Speakers:
Christine Cea, 2013 PRWeek Awards judges chair and senior director of marketing communications at Unilever

Christine Cea, who will serve as PRWeek Awards 2013 chair of judges, was promoted to senior director of marketing communications this year in recognition of the impact she is having on Unilever's US portfolio of food and personal care products. Ragu, Dove, Lipton, and Hellmann's are among the many iconic brands for which she has led innovating marcomms programs. Cea, who has judged the PRWeek Awards numerous times, also leads social media and word-of-mouth marketing initiatives for Unilever.

Doug Spong, president, Carmichael Lynch Spong

Since 1990, when Doug Spong founded his agency, Carmichael Lynch Spong has established a reputation as a champion of best practices. A highly decorated professional who has won numerous honors over his career, including six presidential citations for extraordinary service to society, Spong has helped his agency win nine PRWeek Awards to date. A multiple-time PRWeek Awards judge, Spong helps lead efforts for leading brands such as Maytag, SuperValu, H&R Block, and Cargill.

Bret Werner, managing partner, Catalyst Public Relations

Since Catalyst Public Relations' launched in 2006, Bret Werner has spearheaded the agency's growth and has helped establish it as a leader in the sports and entertainment arenas, with an impressive client list that includes Subway Restaurants, Under Armour, and Dick's Sporting Goods. Werner, who will serve as a PRWeek Awards 2013 judge, has helped lead his firm to two PRWeek Agency of the Year Awards - Boutique Agency in 2010 and Small Agency in 2012.

Moderator:
Gideon Fidelzeid, managing editor, PRWeek

To learn more about Haymarket Media, Inc.'s privacy policy:
Haymarket Media Privacy Policy

Click Here to view this webcast on-demand

Learn to take an analytics-driven PR approach

The age of "Big Data" has arrived - sparing no vertical. All businesses, particularly the PR/ communications industry, need to be prepared. Social media, a large part of Big Data, has already changed how PR professionals work. The next key challenge in this (r)evolution is transforming this enormous amount of data into actionable insights with increasingly standard analytical techniques and tools.

Webcast: How to Communicate Your Issues & Messages in Noisy and Complex Markets

This unique webinar will take you behind the scenes of the recently launched Bloomberg Government and share with you a day in the life of a PR professional and issues manager at a communications agency.

7 Trends to Tackle in the New Year

Join us for this hour-long discussion on the top trends that will make an impact on your business in 2012. Anticipating the next changes on the horizon be they shifts in consumer attitudes or broader geopolitical transformations allow organizations to get ahead. Registrants will receive a free copy of Euro RSCG Worldwide's "The Big Little Book of Nexts."

How to win a PRWeek Award

A PRWeek Award is the most coveted accolade in the PR industry. Each year, more than 1,000 submissions come from agencies and in-house comms departments, all vying for top honors in 33 highly competitive categories. Among a sea of top-notch entries, it is often the slightest factor or two that separate the winners from the rest. With this in mind, a common question arises: How do I win a PRWeek Award? While no single answer exists, there are numerous pieces of advice that could help. And who better to get that counsel from than past judges and senior pros familiar with the process?

What "Causes" Consumer Engagement

CMOs and other senior-level marketers have chosen to spend more money in 2009 and 2010 on cause marketing than ever before. At the last Association of National Advertisers Conference, "purpose-driven marketing" was practically evangelized. But, questions important to marketers remain. What kind of cause gets the most response from customers? Who is most likely to respond and how? Can cause marketing backfire, and how can you avoid that? Research from the 2011 BlogHer Social Media Matters Study seeks to get past the "if companies give to a good cause, consumers will buy more and pay more."

Media relations for healthcare organizations: How heavily should the media factor into your PR mix?

Outreach to professional journalists traditionally has been a core element of many healthcare organizations' PR strategies. Whether they're looking to influence providers, patients or payers, many communicators have made media relations a primary element of their PR plans and budgets. As marketing and PR executives look ahead to 2011, however, should they view the role of media relations in the same manner? Or have the rise of social media, direct-to-patient marketing and other new avenues for communication, coupled with the decline of many newsrooms, made traditional media relations as we know it relatively obsolete?

Influence in the age of transparency

Social media has fundamentally changed the way people connect and engage with each other. It has also determined the amount of information they expose - not only as individuals, but also as brands and corporations. As brands adapt to these new social models of communication by becoming content publishers themselves and opening up to negative as well as positive engagement, communications professionals are learning how much to expose and where to draw the line as it relates to transparency.

From Foe to Friend: Turning online critics into brand ambassadors

With myriad ways for consumers to share their opinion about brands online, there is more opportunity than ever for a single critic to have an amplified voice in the conversation—and a detrimental effect on a brand. But these critics can represent an opportunity to change perception and therefore influence important segments of consumers. This webcast will feature advice from companies that have been able to address and engage their critics successfully, essentially transforming them into brand ambassadors. Sponsored by Waggener Edstrom

Debunking the Myths about B-to-B Social Media Marketing

Hype creates myths, and few marketing concepts have generated as much hype as social media. In this webcast, three industry experts cut through the clutter and debate prevailing myths about B-to-B social media. In the process, the webcast will explore the role professional journalists play in social media campaigns and why many marketers need to reset expectations around social media ROI.

Mutual Social Responsibility: Where brand marketing and CSR meet

More than ever, consumers are driven by a desire to act - to collaborate, give and engage for a greater good or cause - and they're looking to partner with companies and brands in that effort. A new term for this is "mutual social responsibility" - brands and consumers working together to effect positive social change for mutual benefit. This webcast will help brand marketers, CSR practitioners, and PR professionals connect the dots between individual effort, corporate initiative, brand benefits, profit, and societal good.

The new rules of media relations

Journalists today are under great pressure to produce more content, work longer hours, and be more engaged with their outlets' audiences. As such, this has significantly altered what it means to be a journalist, affected how they structure their days, and changed how they choose to receive information and work with sources. This webcast will feature three journalists who will discuss their daily workflow and give insight on how PR professionals can better work with them on stories and content. Sponsored by Marketwire

Closing new business during challenging times

In tough times, much of the agency business focus is obviously on maintaining and growing existing relationships and organic business. But it is critical not to let the new business pipline dry up, even when clients are spending less and taking longer to make decisions. This webcast features entrepreneurial agency leaders and business experts talking about the best ways to identify new business prospects, and engage prospective clients in ways that will lead to new, productive relationships.

Harnessing the Power of Twitter

This webcast will offer tangible insights into the ways that corporate communicators and marketing communicators alike can harness the power of Twitter to meet real-world business objectives.

Measurement in an uncertain economy

Historically, PR measurement was one of the first things to go when organizations cut budgets. But smart PR client-side professionals are making the compelling case to their bosses that measurement is even more important during times of uncertainty. These PR professionals will discuss the cases they make for measurement, how it impacts the bottom line, and will show the audience how to answer questions that might come from their clients or the C-suite.