Join us for this hour-long discussion on the top trends that will make an impact on your business in 2012. Anticipating the next changes on the horizon be they shifts in consumer attitudes or broader geopolitical transformations allow organizations to get ahead. Registrants will receive a free copy of Euro RSCG Worldwide's "The Big Little Book of Nexts."

A PRWeek Award is the most coveted accolade in the PR industry. Each year, more than 1,000 submissions come from agencies and in-house comms departments, all vying for top honors in 33 highly competitive categories. Among a sea of top-notch entries, it is often the slightest factor or two that separate the winners from the rest. With this in mind, a common question arises: How do I win a PRWeek Award? While no single answer exists, there are numerous pieces of advice that could help. And who better to get that counsel from than past judges and senior pros familiar with the process?

CMOs and other senior-level marketers have chosen to spend more money in 2009 and 2010 on cause marketing than ever before. At the last Association of National Advertisers Conference, "purpose-driven marketing" was practically evangelized. But, questions important to marketers remain. What kind of cause gets the most response from customers? Who is most likely to respond and how? Can cause marketing backfire, and how can you avoid that? Research from the 2011 BlogHer Social Media Matters Study seeks to get past the "if companies give to a good cause, consumers will buy more and pay more."

Outreach to professional journalists traditionally has been a core element of many healthcare organizations' PR strategies. Whether they're looking to influence providers, patients or payers, many communicators have made media relations a primary element of their PR plans and budgets. As marketing and PR executives look ahead to 2011, however, should they view the role of media relations in the same manner? Or have the rise of social media, direct-to-patient marketing and other new avenues for communication, coupled with the decline of many newsrooms, made traditional media relations as we know it relatively obsolete?

Social media has fundamentally changed the way people connect and engage with each other. It has also determined the amount of information they expose - not only as individuals, but also as brands and corporations. As brands adapt to these new social models of communication by becoming content publishers themselves and opening up to negative as well as positive engagement, communications professionals are learning how much to expose and where to draw the line as it relates to transparency.

With myriad ways for consumers to share their opinion about brands online, there is more opportunity than ever for a single critic to have an amplified voice in the conversation—and a detrimental effect on a brand. But these critics can represent an opportunity to change perception and therefore influence important segments of consumers. This webcast will feature advice from companies that have been able to address and engage their critics successfully, essentially transforming them into brand ambassadors. Sponsored by Waggener Edstrom

Hype creates myths, and few marketing concepts have generated as much hype as social media. In this webcast, three industry experts cut through the clutter and debate prevailing myths about B-to-B social media. In the process, the webcast will explore the role professional journalists play in social media campaigns and why many marketers need to reset expectations around social media ROI.

More than ever, consumers are driven by a desire to act - to collaborate, give and engage for a greater good or cause - and they're looking to partner with companies and brands in that effort. A new term for this is "mutual social responsibility" - brands and consumers working together to effect positive social change for mutual benefit. This webcast will help brand marketers, CSR practitioners, and PR professionals connect the dots between individual effort, corporate initiative, brand benefits, profit, and societal good.

Journalists today are under great pressure to produce more content, work longer hours, and be more engaged with their outlets' audiences. As such, this has significantly altered what it means to be a journalist, affected how they structure their days, and changed how they choose to receive information and work with sources. This webcast will feature three journalists who will discuss their daily workflow and give insight on how PR professionals can better work with them on stories and content. Sponsored by Marketwire

In tough times, much of the agency business focus is obviously on maintaining and growing existing relationships and organic business. But it is critical not to let the new business pipline dry up, even when clients are spending less and taking longer to make decisions. This webcast features entrepreneurial agency leaders and business experts talking about the best ways to identify new business prospects, and engage prospective clients in ways that will lead to new, productive relationships.

This webcast will offer tangible insights into the ways that corporate communicators and marketing communicators alike can harness the power of Twitter to meet real-world business objectives.

Historically, PR measurement was one of the first things to go when organizations cut budgets. But smart PR client-side professionals are making the compelling case to their bosses that measurement is even more important during times of uncertainty. These PR professionals will discuss the cases they make for measurement, how it impacts the bottom line, and will show the audience how to answer questions that might come from their clients or the C-suite.