PRWeek hosts a number of webcasts, both editorial and sponsored, that tackle the pressing issues affecting the PR industry. From mobile marketing to media relations to social media, each webcast features industry experts giving clear opinions and information about the marketing communications space. Most webcasts are free, unless specified otherwise.
How to Win a PRWeek Award
Date: This webcast took place on August 15th. To view it on-demand, click here.
A PRWeek Award is the most coveted accolade in the PR industry. Each year, more than 1,000 submissions come from agencies and in-house comms departments, all vying for top honors in 35 highly competitive categories. Among a sea of top-notch entries, it is often the slightest factor or two that separate the winners from the rest. With this in mind, a common question arises: How do I win a PRWeek Award? While no single answer exists, there are numerous pieces of advice that could help. And who better to get that counsel from than past judges and senior pros familiar with the process? This webcast will look at issues such as:
- Basic tips on making an entry stand out
- A look at specific categories where it's a particular struggle to understand what separates the winner from the rest of the entries
- The benefits of winning an award
- Why the PRWeek Awards stand out from other industry accolades
Christine Cea, 2013 PRWeek Awards judges chair and senior director of marketing communications at Unilever
Christine Cea, who will serve as PRWeek Awards 2013 chair of judges, was promoted to senior director of marketing communications this year in recognition of the impact she is having on Unilever's US portfolio of food and personal care products. Ragu, Dove, Lipton, and Hellmann's are among the many iconic brands for which she has led innovating marcomms programs. Cea, who has judged the PRWeek Awards numerous times, also leads social media and word-of-mouth marketing initiatives for Unilever.
Doug Spong, president, Carmichael Lynch Spong
Since 1990, when Doug Spong founded his agency, Carmichael Lynch Spong has established a reputation as a champion of best practices. A highly decorated professional who has won numerous honors over his career, including six presidential citations for extraordinary service to society, Spong has helped his agency win nine PRWeek Awards to date. A multiple-time PRWeek Awards judge, Spong helps lead efforts for leading brands such as Maytag, SuperValu, H&R Block, and Cargill.
Bret Werner, managing partner, Catalyst Public Relations
Since Catalyst Public Relations' launched in 2006, Bret Werner has spearheaded the agency's growth and has helped establish it as a leader in the sports and entertainment arenas, with an impressive client list that includes Subway Restaurants, Under Armour, and Dick's Sporting Goods. Werner, who will serve as a PRWeek Awards 2013 judge, has helped lead his firm to two PRWeek Agency of the Year Awards - Boutique Agency in 2010 and Small Agency in 2012.
Gideon Fidelzeid, managing editor, PRWeek
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