Web Sites

Websites still considered vital to users

Dan Solomon September 08, 2010

The September issue of Wired magazine declared that "The Web is dead" - and sent many communications pros on high alert.
 

Local Planet taps Cookerly PR

April 13, 2010

ATLANTA: Local Planet, which offers discount deals via its Web site, hired Cookerly PR to provide marketing support.
 

New domain name extension targets small businesses

March 24, 2010

MIAMI: The company behind a new domain extension, .co, launched a $1 million PR campaign in early March, targeting small businesses and the domain, trademark, and IP industries.
 

Companies' revamped press sites extend audience appeal

March 01, 2010

A year ago, Hilton Hotels was receiving a few consumer queries a week through its press site.
 

Free Coffee Days build buzz for SeamlessWeb

February 10, 2010

SeamlessWeb, an online food delivery Web site, is in the midst of Free Coffee Days, a month-long promotion giving away cups of coffee at participating retailers in New York.
 

Recording Academy ups digital outreach for Grammy Week

January 29, 2010

LOS ANGELES: The Recording Academy is leveraging social media in the week leading up to the Grammy Awards on January 31, hosting social media-themed events and introducing a 72-hour online broadcast, Grammy Live.
 

Native Remedies hires TransMedia as AOR

December 08, 2009

BOCA RATON, FL: Native Remedies, which provides homeopathic products and solutions for people and pets, hired TransMedia Group as its PR AOR.
 

Yahoo and ConAgra leverage comedians for new Web show

November 25, 2009

OMAHA, NE: ConAgra Foods partnered with Yahoo for a new branded entertainment partnership, "What's So Funny?" that launched on November 16.
 

TravelClick taps GolinHarris as AOR

November 18, 2009

SCHAUMBURG, IL: TravelClick, a hotel e-commerce company, hired GolinHarris as AOR after a competitive review.
 

Allison & Partners adds Fly.com, Goby

November 06, 2009

SAN FRANCISCO: Allison & Partners has added two new clients to its consumer/hospitality practice: airfare meta-search engine Fly.com and "things to do" search engine Goby.
 

Food Network bolsters Thanksgiving content and outreach

November 04, 2009

NEW YORK: FoodNetwork.com is using traditional and social media to promote its Thanksgiving recipes and online content for this year - content that is significantly increased from years past.
 

Dermatologists launch education effort for kids

November 04, 2009

SCHAUMBURG, IL: The American Academy of Dermatology (AAD) introduced a new Web site to educate kids ages 8 to 12 on skin, hair, and nail health, and is targeting influencers like medical professionals and traditional media to inform kids and parents about the site.
 

Daisy the cow leads charge as CT dairy farmers seek state funding

November 01, 2009

In 2008, the Connecticut Farm Bureau Association (CFBA) came just shy of its goal to pass legislation that would aid the state's ailing $1 billion dairy industry, which is facing rising production costs and the possible loss of farms.
 

Master Class: How can companies be more creative in maximizing their SEO efforts?

November 01, 2009

Of course, any SEO campaign can be bolstered through the use of integration. A well-coordinated PR and paid search campaign can help ensure you are impacting the widest possible audience.
 

Dow Jones targets Bloomberg with WSJ Professional Edition

October 22, 2009

Dow Jones & Company plans to launch The Wall Street Journal Professional Edition later this year as an online service to provide quick, more detailed and customized business news - a direct dig at Bloomberg.
 

CMT promotes 'World's Strictest Parents'

October 20, 2009

NASHVILLE, TN: CMT launched a multi-platform PR and marketing campaign around the new season of its show 'World's Strictest Parents,' focusing on bringing together parents and teenagers who can watch the show together.
 

Bikinis help build Web site brand

October 16, 2009

David Kendall and John J. Strauss (both veteran Hollywood writers, directors, and producers) co-created AngryGreenGirl.com, a site that makes green "sexy" by using attractive women characters to educate men on environmental issues.
 

MySpace focusing on entertainment to set itself apart

October 15, 2009

Wall Street Journal recently wrote about MySpace and the site's desire to "recover its cool." With Twitter and Facebook getting most of the buzz around social media, MySpace is looking to get a little more niche, focusing on entertainment.
 

Museum of American Finance reaches out with 'Recessipedia' wiki

October 14, 2009

NEW YORK: The Museum of American Finance has launched a "live" exhibit—a wiki, at www.recessipedia.org, designed to document and help people learn from the current financial crisis.
 

'Paranormal Activity' looks to 'Blair Witch'

October 12, 2009

Paramount Pictures' Paranormal Activity took a page from the marketing playbook of another independent horror film, 1999's Blair Witch Project. Rather than traditional advertising, Paranormal Activityfocused on Facebook, Twitter, and other online outlets to build buzz. Eventful.com also hosted a vote for the public, where one million votes meant Paranormal Activity would be released nationwide. The movie hit one million votes on Friday.
 

Chase offers new 'Ink' cards to connect with small businesses

October 05, 2009

WILMINGTON, DE: Chase Card Services has introduced a suite of cards, "Ink from Chase," and a marketing campaign targeting small businesses.
 

San Diego Zoo takes modern approach for prehistoric area

October 01, 2009

The San Diego Zoo's $45 million, seven-and-a-half acre Elephant Odyssey is the largest exhibit and expansion in its history.
 

Greater Cincinnati World Affairs Council taps EMG

September 30, 2009

CINCINNATI: The Greater Cincinnati World Affairs Council hired Eisen Marketing Group (EMG) for brand development, media relations, and Web site development.
 

PRN's revamped Web site tackles SEO

September 30, 2009

NEW YORK: PR Newswire (PRN) has launched a redesigned Web site that includes enhanced SEO capabilities.
 

Yahoo places its bets on corporate branding

September 24, 2009

This week Yahoo unveiled a $100-million-plus branding campaign that puts the emphasis on the consumer experience with its site in a bid to increase its audience and reconnect its brand with users.
 

Faculte launches its new Broadcast Studio

September 23, 2009

SAN DIEGO: Faculte, an online content producer and distributor, has launched Faculte Broadcast Studio, a Web-based multimedia platform that helps business create, manage, and distribute interactive video presentations.
 

American Lung Association brings PSAs back for Christmas Seals

September 21, 2009

WASHINGTON: The American Lung Association has included PSAs in this year's Christmas Seals campaign for the first time since 1996 in order to raise visibility and stop falling revenue numbers.
 

Chase touts smart money management in 'Blueprint'

September 18, 2009

WILMINGTON, DE: After months of preparation, Chase Card Services launched Chase Blueprint on September 15, a new set of features designed to help consumers manage their finances.
 

Buster Sports hires Warschawski

September 17, 2009

BALTIMORE: Buster Sports, a fan Web site for college football and basketball, hired Warschawski, a branding, PR, marketing, and advertising agency.
 

CMO Council and partners launch 'Pause to Support a Cause'

September 16, 2009

NEW YORK: The CMO Council along with partners including the US Chamber of Commerce and a number of nonprofit organizations have launched Pause to Support a Cause, a program that seeks to raise funds while also gathering market research for its collaborators.
 
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