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Content-sharing site adds users' thoughts to the mix

Beth Krietsch January 01, 2012

Snip.it is designed to help people share their thoughts and ideas about items they find on the Web, as well as discover others who have similar interests.

Site encourages tobacco users to fight taxes

Virgil Dickson December 30, 2011

RICHMOND, VA: Altria, parent company to Philip Morris, created a new website to motivate adult tobacco consumers to become more vocal about tobacco-related public policy issues.

ThisNext and Lucky partner for online shopping

Lindsay Stein July 13, 2011

SANTA MONICA, CA: ThisNext.com, an interactive shopping website, and Conde Nast's Lucky magazine have partnered to make online shopping a more social experience for consumers.

The end of the website as we know it... and I feel fine

Nada Arnot, RF Binder May 23, 2011

I'm not going to declare that the web is dead - that's old news. I am, however, going to take a stab at the website.

GSK launches flu site

Jaimy Lee August 26, 2010

PHILADELPHIA: GlaxoSmithKline launched a new website, www.refusetheflu.com, to support its seasonal flu effort.

Employee involvement vital to success in sustainability

Chris Daniels, Erica Iacono May 01, 2010

Last month, Verizon launched an employee communications campaign designed in part to generate ideas on how the company can improve its sustainability efforts.

Org Chart: Additions to staff bolster Scholastic's digital development

Erica Iacono May 01, 2010

Scholastic has been making great strides of late in digital and social media.

Patient Portal taps Eric Mower & Associates

Moses Sutton April 23, 2010

SYRACUSE, NY: Patient Portal Technologies, a national provider of patient-centric non-medical services, hired Eric Mower & Associates as its AOR.

Tech companies fall short in corporate website study

Sheelagh Doyle April 21, 2010

LONDON: Apple's Web site is "too marketing focused" and fails to deliver a sufficient communications service for journalists and other key stakeholders, according to a new study.

Sharpie highlights creativity with expanded Sharpie Squad program

Kimberly Maul April 13, 2010

OAKBROOK, IL: Sharpie introduced its 2010 Sharpie Squad this week, highlighting 20 artists, bloggers, and customers who have found creative uses of Sharpie products and who will serve as brand ambassadors.

Pepsi rolls out Census-inspired Hispanic campaign

Kimberly Maul April 02, 2010

PURCHASE, NY: Pepsi is showcasing the contributions of the Latino community in the US through a new initiative inspired by the 2010 Census and with help from actress Eva Longoria Parker.

Best Foot Forward set for special date

April 01, 2010

Best Foot Forward (BFF), a dating concierge service, will launch in Chicago this spring.

GSK works with cancer survivor for 'Help Prevent' campaign

Chris Daniels March 17, 2010

PHILADELPHIA: GlaxoSmithKline (GSK) hired a real cervical cancer survivor for an awareness campaign aimed at young women.

Hotels.com selects Ruder Finn amid global agency review

Aarti Shah January 21, 2010

SAN FRANCISCO: As part of a global PR agency review, Hotels.com has selected Ruder Finn as its AOR in the US and Canada.

Mozilla to launch mobile Web browser

Erica Morris December 22, 2009

Mozilla reportedly says it's days away from releasing a mobile phone version of its Firefox Web browser.

A book launch gets a social twist

Tanya Lewis December 18, 2009

Pulitzer Prize winning journalists Nicholas Kristof and Sheryl WuDunn didn't want to simply promote their new book Half the Sky: Turning Oppression into Opportunity for Women Worldwide (published by Knopf September 14).

WealthBridge Connect hires EMG

Kimberly Maul December 14, 2009

CINCINNATI: WealthBridge Connect, a leadership and development firm, hired Eisen Marketing Group (EMG) for a PR campaign around its recently-launched expert resource Web site, WealthBridgeConnect.com.

True/Slant offers marketers new platform in AdSlant

Erica Morris December 08, 2009

NEW YORK: True/Slant launched a new service Monday that allows marketers and PR pros to create advertorials for the daily news site.

Chegg.com hires WS

Aarti Shah December 08, 2009

SAN FRANCISCO: Chegg.com, an online textbook rental company that recently raised an additional $57 million in venture capital, has hired Weber Shandwick.

Journalist Q&A: Paul Steiger, EIC, president and CEO, ProPublica

Jaimy Lee December 01, 2009

During Paul Steiger's tenure as managing editor of 'The Wall Street Journal,' 16 reporters and editors won Pulitzer Prizes. Now, he heads up ProPublica, a nonprofit investigative newsroom.

Holiday Inn brand makeover is built on internal support

Tanya Lewis December 01, 2009

Francie Schulwolf, VP of corporate communications, Americas, at IHG, explains that while brand awareness of Holiday Inn (HI) was very high, it had become "marred with an inconsistent image."

IPG introduces pro-bono microsite

Kimberly Maul November 24, 2009

NEW YORK: Interpublic Group (IPG) launched a new microsite focused on pro-bono activity, interpublicgivesback.com.

Research universities use Web to tell Recovery story

Jaimy Lee November 19, 2009

WASHINGTON: A group of public and private research universities launched a campaign that aims to inform policymakers, the Obama Administration, and the public about the ways that they are using Recovery Act funding.

Launch of DiscoveryNews.com tied to new iPhone app, exclusive news content

Kimberly Maul November 12, 2009

SILVER SPRING, MD: Discovery Communications used a mix of traditional and social media outreach to launch DiscoveryNews.com, a science and technology Web site that used to be a feature on Discovery Channel's site.

Skittles' new Web site showcases social media

Nicole Zerillo March 02, 2009

Skittles recently unveiled a new Web site, putting its social media efforts into hyperdrive. The brand candy, positively remembered for its digital Bebo...