RALEIGH, NC: Wallace Family Racing has selected French/West/Vaughan as its marketing and PR AOR.
The agency will focus on promoting the team, which is made up of Mike, Chrissy, and Matt Wallace, and helping the drivers get corporate racing sponsorships with family-oriented companies. French/West/Vaughan will work to spread the story of Wallace Family Racing, which is NASCAR's only father-daughter-and-son racing family.