Bloomberg News reported yesterday that it received "board meeting minutes and staff-written papers" that detail a grassroots, international campaign being executed by the Securities Industry and Financial Markets Association (SIFMA) that seeks to counter the "populist" anger toward bankers and the financial industry.

According to the story, SIFMA has brought on Brunswick with a monthly retainer of $70,000 to aid the effort. Agency staff leading the effort are reportedly, former Treasury Secretary Henry Paulson, Jim Wilkinson and Michele Davis.

The story says that members are being encouraged spread the word with Congressional members that the organization supports change and accountability. Policymakers and media outlets in London, New York, Washington, and Brussels are also targets, according to the article.

Both SIFMA and Brunswick Group declined to comment to PRWeek.