Waggener Edstrom

How should I present both online and print media placements during an interview?

Heather Flynn January 27, 2010

Sharing the results you have achieved is a critical piece of the interview process. There are a variety of ways you can do this.

Google News drops rarely used comments feature

Aarti Shah July 09, 2009

Google has dropped a feature that allowed those quoted in an article to leave comments on the stories in Google News.

Because this feature was open only to...

Will Tweet for flowers… and truth

June 04, 2009

Ivy Bean, at 104 years old, has made headlines with her Facebook page – over 4,000 friends – and her arrival on Twitter –...

Return on influence

June 03, 2009

At last week’s D: All Things Digital conference, a big piece of news was a significant cash infusion from Digital Sky Technologies to Facebook:...

The Vera Wang pig

June 01, 2009

Put a dress on a pig and what do you have? Well, you have a pig. And, there’s a proliferation of pork in the post-digital...

Microsoft calls social media review 'an exercise'

Aarti Shah February 27, 2009

PRWeek UK has reported that Microsoft is rethinking its global media strategy, as a way to improve its consumer communications. According to the...

Obama might have to shift social media strategy now

Aarti Shah November 05, 2008

Most communicators agree that the Obama campaign understood social media. David Almacy, former Internet & e-communications director for the current Bush administration,...

Microsoft campaign not just about being cool

Aarti Shah May 29, 2008

In his column last week, Keith O'Brien questioned the strategy behind Microsoft's $300 million campaign with Crispin Porter & Bogusky to make the company...