SEATTLE: Waggener Edstrom Worldwide has hired Alexa Rudin and Matt Haynes in its consumer and digital practices. Both Rudin and Haynes will be based in Seattle and focus primarily on the Microsoft account.
As SVP and consumer strategist at the agency, Rudin will focus on consumer engagement, integrated marketing, strategic partnerships, and media relations. Most recently, she served as senior director of global public relations and communications at Levi Strauss & Co., where she led communications programs for the Levi's men's and women's businesses, sustainability initiatives, and brand and marketing efforts. Prior to that, Rudin was the director of communications at Zagat Survey.
Matt Haynes joins WE as VP of social and digital strategies. In his new role, Haynes will help build social and digital communications campaigns for Microsoft. He was previously director of strategy and engagement at social media and marketing agency Banyan Branch.