Viral Marketing

Air New Zealand puts stars on the couch to build awareness

Beth Krietsch December 01, 2011

Looking to build global awareness of its flight offerings among business and leisure travelers, Air New Zealand's communications team created Rico, an airline mascot, and built out a series of campaigns involving social media and viral videos.

Solta Medical turns to video to reach young acne sufferers

Tanya Lewis February 01, 2011

Solta Medical broadened its aesthetics portfolio last February with Isolaz, a laser treatment for acne gained via acquisition of Aesthera.

SleepBetter.org puts consumers to sleep

Tanya Lewis November 05, 2010

The Carpenter Company wanted to create a viral video that would appeal to online viewers and drive traffic to its educational platform SleepBetter.org.

Old Spice goes beyond hot-man-in-towel approach to boost sales

Alexandra Bruell July 21, 2010

As of July 18, Old Spice can take credit for having the most-viewed sponsored channel on YouTube.

Video contest fuels interest in Drive Smarter Challenge

Tanya Lewis March 01, 2010

The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.

Logitech finds value in campaign video strategy

Tanya Lewis January 22, 2010

After Logitech acquired WiLife in 2007, home digital video security cameras (DVS) became a part of its portfolio.

Bellator goes viral to give itself a fighting chance in the MMA arena

Kimberly Maul January 01, 2010

Bellator Fighting Championships entered the Mixed Martial Arts (MMA) arena with its first season in April 2009.

Market to your niche, but do not forget everyone else

January 01, 2010

If you're a brand selling the basics - food, auto, financial services, household products - avoiding some other basics in your campaigns is a good idea, namely sex and race.

Online grassroots initiatives continue to accrue supporters

Jaimy Lee January 01, 2010

Much attention during the 2008 presidential election focused on how President Barack Obama leveraged the Web and online organizing during his campaign.

Muscle Milk gets 'Sexy' this Thanksgiving

Kimberly Maul November 25, 2009

BENICIA, CA: Muscle Milk is continuing to move its brand away from the gym and more into lifestyle with its "Sexy Pilgrim" campaign, focused on viral elements and guerrilla marketing.

HomeAway leverages value in travel campaign

Tanya Lewis October 09, 2009

With the economy making for a rather bleak summer travel forecast, HomeAway hired MM2 to help drive traffic to its flagship US vacation rental site Homeaway.com and generate leads.

Vegas campaign lures CA businesses

Tanya Lewis September 04, 2009

Somer Hollingsworth, president/CEO of the Nevada Development Authority (NDA), explains that NDA has targeted California businesses for nearly a decade with "edgy" ad campaigns that tout the advantages of relocating to Las Vegas.

Blip.tv briefs stakeholders on new partnerships

Frank Washkuch July 30, 2009

NEW YORK: On Tuesday, online video site blip.tv hosted an event to explain its new set of partnerships that will increase the startup's Web distribution.