Interview: BET Networks' Matthew Barnhill and Jeanine Liburd

Kimberly Maul February 05, 2010

Reporter Kimberly Maul speaks to BET's Matthew Barnhill, SVP of corporate research, and Jeanine Liburd, EVP of communications and public affairs, about the best ways to approach the varied segments of the black community.

Interview: Adam Brown, director, digital communications, Coca-Cola

Kimberly Maul February 01, 2010

Reporter Kimberly Maul talks to Adam Brown, the director of the office of digital communications and social media for Coca-Cola, about the brand's digital work, plans for 2010, and its current social media campaign, Expedition 206.
 

Interview: Tony Sapienza, cofounder, Topaz Partners

Aarti Shah January 28, 2010

Aarti Shah, senior reporter with PRWeek, talks to Tony Sapienza, cofounder of Topaz Partners, about whether mobile marketing has lived up to its hype yet.
 

Interview: Tom Kowaleski, VP of corporate communications, BMW North America

Erica Morris January 22, 2010

Reporter Erica Morris talks to Tom Kowaleski, VP of corporate communications for BMW North America, about the Detroit Auto Show and how to have a voice in social media.
 

Interview: Bill Haynes, president, BackBay Communications

Aarti Shah January 20, 2010

Aarti Shah, senior reporter at PRWeek, talks to Bill Haynes, president of BackBay Communications, about strategies that financial institutions should employ to win back public opinion.
 

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