Reporter Kimberly Maul talks to Adam Brown, the director of the office of digital communications and social media for Coca-Cola, about the brand's digital work, plans for 2010, and its current social media campaign, Expedition 206.

Aarti Shah, senior reporter with PRWeek, talks to Tony Sapienza, cofounder of Topaz Partners, about whether mobile marketing has lived up to its hype yet.

Reporter Erica Morris talks to Tom Kowaleski, VP of corporate communications for BMW North America, about the Detroit Auto Show and how to have a voice in social media.

Aarti Shah, senior reporter at PRWeek, talks to Bill Haynes, president of BackBay Communications, about strategies that financial institutions should employ to win back public opinion.

PRWeek's Alexandra Bruell talks to the newly appointed Johnny Rockets CEO, John Fuller, and director of corporate communications Cozette Phifer, about the brand's PR and social media strategy as it plans for expansion in 2010.

Jaimy Lee talks with Nancy Turett, global president for health at Edelman, and Bradley Honan, SVP for StrategyOne, about the role the public expects businesses to play in their overall health and how health can be a business opportunity for companies in 2010.

Kimberly Maul speaks to Dana Muldrow, PR manager at Deloitte, about the company's social media strategy and recent research into social media as it relates to ethics and the workplace.

Aarti Shah, San Francisco bureau chief, speaks with Howard Solomon, MD of Ruder Finn West, about being an independent agency during a shaky economy and forecasts for 2010.

PRWeek reporter Jaimy Lee speaks with Elisa Camahort, cofounder and COO of BlogHer, and Gina Garrubbo, EVP of BlogHer, about the role of corporate sponsorships and the value of video.

PRWeek reporter Erica Morris speaks with H&R Block CMO Robert Turtledove about the company's PR efforts for the relaunch of its digital tax tool, H&R Block at Home.