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Video

Digital storytelling will never work without a terrific story

David Krejci, Weber Shandwick April 25, 2012

Search engine optimization, tagging, and our need for something new to chew on produces nouveau terms such as "digital storytelling."

'Kony' sequel can't match the original

Frank Washkuch April 25, 2012

Sequels rarely generate the public interest or critical acclaim of the original.

GOP seeks to paint Obama as hypocrite [VIDEO]

Rose Gordon April 09, 2012

A new video from the Republican National Committee, "From 'Hope' to Hypocrisy," calls Obama a liar and a failure.

A new frontier for comms pros

Bob Feldman, PulsePoint Group April 06, 2012

There is little question that because of online direct-to-customer communication, the shrinking number of paid journalists, and the exponential increase in the number of news and information outlets, there is a dramatic need and hunger for worthwhile editorial content.

A reason to say.... Yahoo!

Gideon Fidelzeid March 08, 2012

Yahoo has earned a solid reputation for conveying the news, but when it comes to making or shaping the news, it has taken a backseat to Facebook, Twitter, Pinterest, Tumblr, the list goes on.

Video: Ritesh Patel, Chandler Chicco Companies

Lindsay Stein February 24, 2012

PRWeek's Lindsay Stein and Ritesh Patel, digital and social evangelist at Chandler Chicco Companies, discuss how videos, mobile apps and social networks are changing the healthcare industry.

CEO Q&A: Dae Mellencamp, Vimeo

Danielle Drolet February 01, 2012

Dae Mellencamp, CEO of video-sharing website Vimeo, speaks with Danielle Drolet about addressing the needs of today's content creators.

CMT Awareness Month ramps up fundraising efforts

Tanya Lewis January 20, 2012

The nonprofit Charcot-Marie-Tooth Association works to raise awareness of the disease, support patients, and find a treatment and a cure.

While GOP bickers, Obama reelection campaign counts checks [VIDEO]

Rose Gordon January 13, 2012

While Republicans quibble over who's the conservativest of all, President Obama's reelection campaign raised $130 million last year, including $42 million in the last three months.

Iraq war changed the way conflict is communicated

Rob Tappan, The Tappan Group December 16, 2011

The war in Iraq has come to a close. After nine long years, we can breathe a collective sigh of relief that this chapter of conflict has finally come to a conclusion.

Air New Zealand puts stars on the couch to build awareness

Beth Krietsch December 01, 2011

Looking to build global awareness of its flight offerings among business and leisure travelers, Air New Zealand's communications team created Rico, an airline mascot, and built out a series of campaigns involving social media and viral videos.

Poll question adds zing to Qumu campaign

Tanya Lewis November 04, 2011

Qumu, a provider of business video platforms for enterprise companies, faces several challenges in getting the word out.

Mexican avocados look good on video

Danielle Drolet November 01, 2011

Avocados from Mexico, the brand name of Hass Avocados produced in Michoacán, Mexico, will launch the Mini Chef Video Contest this month to target moms and their families.

Michigan children's hospital launches interactive work

Lindsay Stein September 02, 2011

ANN ARBOR, MI: The University of Michigan Health System kicked off an integrated campaign to create awareness about the opening of its C.S. Mott Children's Hospital.

Shaq's retirement kick-starts Tout's brand awareness push

Beth Krietsch September 01, 2011

Shaquille O'Neal approached Tout, a social media platform that allows people to provide real-time video updates, to say he was interested in using the service to announce his retirement.

Video: Tim Dyson, Next Fifteen

Steve Barrett August 05, 2011

Tim Dyson, CEO of Next Fifteen Communications Group, speaks about the holding company's digital focus, cross-agency cooperation, and strategy for the next 12 months.

Video: Andraea Dawson-Shepherd, Reckitt Benckiser

Steve Barrett July 22, 2011

Reckitt Benckiser's Andraea Dawson-Shepherd speaks about the company's philosophy of "constructive conflict" and an integrated campaign directed by Rob Zombie.

Video: Matt Bourne, Major League Baseball

Gideon Fidelzeid July 08, 2011

PRWeek's Gideon Fidelzeid speaks with Matt Bourne, VP of business PR at Major League Baseball, about upcoming initiatives, dealing with the specter of performance enhancing drugs, and support from the commissioner's office.

Video: Sharon Linhart, Linhart PR

June 24, 2011

PRWeek's Ilya Leybovich talks to Sharon Linhart, founder and managing partner of Linhart PR, about the agency that represents Chipotle Mexican Grill, Red Robin Gourmet Burgers, Crocs, and Southwest Airlines.

Video: Jennifer Risi, Ogilvy Public Relations

Bernadette Casey June 10, 2011

PRWeek's Bernadette Casey speaks with Ogilvy's Jennifer Risi about changes in the media influence landscape.

Intel ultra-thin laptop launch gets video close-up

Tanya Lewis June 03, 2011

Intel PR manager Connie Brown says the company sought a fresh approach to reaching consumers as part of a campaign for the launch of a new family of processors that go into ultra-thin laptops.

Network Solutions strikes the right balance with 'Go Granny'

Tanya Lewis June 01, 2011

Network Solutions, an online services company providing domain names and online marketing, positions itself as a partner for small businesses.

AstraZeneca launches healthy foods video program

Jaimy Lee March 09, 2011

WILMINGTON, DE: AstraZeneca, maker of cholesterol-lowering drug Crestor, is partnering with Food University to educate adult Americans about the role of diet in cholesterol management.

Thomson Reuters launches Multimedia Centre

Lindsey Siegriest March 08, 2011

NEW YORK: Thomson Reuters launched a new online video platform for PR professionals to stream content in real-time.

Vlog: WIFT Muse awards honor PMK-BNC's Berger

Alexandra Bruell December 09, 2010

At New York Women in Film and Television Muse awards, honoree Cindi Berger, CEO and chairman of PMK-BNC, sat at the same table as honoree Vanessa Williams and A&E Networks CEO Abbe Raven.

Video: Paull Young, charity: water

Kimberly Maul October 15, 2010

Reporter Kimberly Maul talks to Paull Young, director of digital for charity: water, about the organization's September Campaign, goals going forward, and a partnership with Will & Jada Smith.

Campaign uses College Humor to promote checks

Kimberly Maul October 05, 2010

ST. PAUL, MN: Deluxe Corporation, which produces checks, is leveraging online videos from College Humor in a new campaign targeting consumers, banks, and retailers.

Video: Scott Widmeyer, CEO, Widmeyer Comm.

August 27, 2010

Jaimy Lee, healthcare and public affairs reporter at PRWeek, talks to Scott Widmeyer, chairman and CEO of Widmeyer Communications, about the firm's work on government contracts and energy issues.