video games

Video game publisher hires Bender/Helper Impact

Lindsay Stein April 04, 2012

LOS ANGELES: Video game and entertainment product company Square Enix has selected Bender/Helper Impact as its US media and PR AOR.

Consumers question Doritos' marketing methods

Lindsay Stein October 19, 2011

A coalition of consumer groups have filed complaints with the Federal Trade Commission about PepsiCo's marketing of its Doritos brand, saying the company is targeting teenagers through online video game platforms.

Carnival Cruise's 'EA Sports Bar' at sea

Lindsay Stein October 04, 2011

Carnival Cruise Lines launched its Fun Ship 2.0 initiative, a $500 million effort to improve travelers' Carnival experiences, on Wednesday.

Intuit's Gulbransen joins Sony Online Entertainment

Aarti Shah February 24, 2010

SAN FRANCISCO: Scott Gulbransen, senior manager for PR/social media at Intuit, will leave the company to join Sony Online Entertainment as senior director of global communications and PR, he confirmed to 'PRWeek.'

Nintendo deal with Netflix points to changes in gaming industry

Erica Morris January 14, 2010

Nintendo said it will add Netflix movie streaming to its Wii console in the spring, a move some analysts believe was designed to boost a slow down in sales.

Mickey's Makeover

Kimberly Maul November 05, 2009

Mickey Mouse is getting a makeover, particularly in an upcoming video game where he will be portrayed as "cantankerous" and "heroic," The New York Times reported

Unlikely allies: video games and books

Kimberly Maul October 06, 2008

Publishers are always on the lookout for ways to make reading more attractive to kids and teens. Lately, several publishers have introduced online games to...