Latest Technology News

Edelman takes a ride on Branson's slow-motion space adventure

Edelman takes a ride on Branson's slow-motion space adventure

Virgin Galactic is probably on every PR agency's dream assignment list, but delays to Richard Branson's space venture suggest it may not be a complete blast.

Sprint seeks firm for machine-to-machine, b-to-b

Sprint seeks firm for machine-to-machine, b-to-b

Sprint had issued an RFI in an effort to find a PR agency to work on its b-to-b and machine-to-machine efforts nationally, globally, and in key markets.

Breakfast Briefing: Publicis revenue growth tops 4% in North America

Breakfast Briefing: Publicis revenue growth tops 4% in North America

Everything you need to know to start your day.

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic has picked Edelman to handle its six-figure global PR account in the build-up to its first commercial flight into space.

EBay appoints Launch PR, Exposure for UK consumer work

EBay appoints Launch PR, Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.

Wednesday's Breakfast Briefing: Bloomberg backs gun control nationally; Alibaba numbers impress

Wednesday's Breakfast Briefing: Bloomberg backs gun control nationally; Alibaba numbers impress

Everything you need to know to start your day.

MyFitnessPal brings on Nelson as first marketing lead

MyFitnessPal brings on Nelson as first marketing lead

Web-based health and fitness service MyFitnessPal has named Tara-Nicholle Nelson as its first head of marketing, overseeing marcomms, data, and content.

Dow comms leader Davis to relocate to Switzerland

Dow comms leader Davis to relocate to Switzerland

Matt Davis, corporate VP for global public affairs and government affairs at Dow Chemical, will relocate to the company's European headquarters in Horgen, Switzerland, in August.

Tuesday's Breakfast Briefing: GM searches for comms chief; Lawmakers question e-cigarette marketing

Tuesday's Breakfast Briefing: GM searches for comms chief; Lawmakers question e-cigarette marketing

Everything you need to know to start your day.

Monday's Breakfast Briefing: Ukraine worries the markets; Layoffs at Citi; 'Mad Men' returns

Monday's Breakfast Briefing: Ukraine worries the markets; Layoffs at Citi; 'Mad Men' returns

Everything you need to know to start your day.

High-tech government contractor Civergy begins agency search

Civergy and its subsidiary companies are looking for agency support for PR, advertising, and marketing services, according to search documents released this month.

The Breakfast Briefing: 4.11.2014

The Breakfast Briefing: 4.11.2014

Everything you need to know to start your day.

The Breakfast Briefing: 4.10.2014

The Breakfast Briefing: 4.10.2014

Everything you need to know to start your day.

WebEx founder's startup taps Finn Partners

SAN FRANCISCO: Moxtra, a venture launched by WebEx co-founder Subrah Iyar, has brought on Finn Partners as AOR.

Ogilvy PR helps E-Trade explain brand evolution

Ogilvy Public Relations helped E-Trade tell the story of how its brand has changed over the years as it launched a campaign starring Kevin Spacey.

The Breakfast Briefing: 4.9.2014

The Breakfast Briefing: 4.9.2014

Everything you need to know to start your day.

Dyson: Next Fifteen plans to build around first content-marketing acquisition

Dyson: Next Fifteen plans to build around first content-marketing acquisition

Next Fifteen is planning to push further into content marketing after acquiring Republic Publishing, according to chief executive Tim Dyson.

Adidas, HP, Windows try new-look Twitter profile pages

Adidas, HP, Windows try new-look Twitter profile pages

Twitter has expanded its profiles format, giving individuals and brands larger photos, customized headers, and a "pin" function to let users show off their favorite post.

The Breakfast Briefing: 4.8.2014

The Breakfast Briefing: 4.8.2014

Everything you need to know to start your day.

Eastwick plans first East Coast office in New York

Eastwick plans first East Coast office in New York

Eastwick will open its first office in New York City this month to serve clients on the East Coast.

Analysis

Consolidation trending as vendors strive to keep up with changing industry

Consolidation trending as vendors strive to keep up with changing industry

Cision and Vocus are two of the biggest providers of PR management and monitoring tools, and observers say both could soon be combined by GTCR Valor Merger Sub.

Reddit AMAs: A minefield worth crossing

Reddit AMAs: A minefield worth crossing

Communications pros tell PRWeek about their experiences helping clients through Reddit's Ask Me Anything sessions, which are full of potential pitfalls and opportunities.

Anonymous gossip apps a headache for brands? Not yet

Anonymous gossip apps a headache for brands? Not yet

The pack of scuttlebutt-sharing apps such as Whisper and Secret are not keeping communicators up at night - but that could change.

Who is winning the Marketing Cloud wars?

Who is winning the Marketing Cloud wars?

PRWeek sister brand The Hub takes an in-depth look at five tech giants and their race towards the first truly integrated digital marketing hub.

Relationships pivotal to keeping pace with social media change

Relationships pivotal to keeping pace with social media change

One key to staying up-to-date on the ever-changing social media landscape is old-fashioned networking.

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