As PR leaders continue to recruit talent from different sectors and geographies, greater resources are being devoted to better compensating current staffers, finds the PRWeek/Bloom, Gross & Associates Salary Survey.
Compensation increases are a leading indicator of a fast-evolving and much more respected communications profession.
Salaries made modest gains, but a loosening employment market and PR's rising influence fueled competition for the industry's brightest talent.
A better business environment has created optimism in the job market and the search for talent is on.
As the industry fights back from a tough year, it is adjusting to a difficult, but improving, job market, according to the 2010 PRWeek/Bloom, Gross & Associates Salary Survey.