Opinion

TV needn't be first in your second screen strategy

TV needn't be first in your second screen strategy

If your business was a television show, what would your "viewers" be doing to participate with you?

Five ways to make sure your social media manager won't embarrass you

Five ways to make sure your social media manager won't embarrass you

US Airways didn't end up firing the social media manager whose unfortunate keystroke sent a pornographic image to the airline's more than 400,000 followers on Twitter. The incident raises issues that surely keep brand and reputation managers awake at night.

Consequences need not rule every decision

Consequences need not rule every decision

Basing our decisions on something more important and lasting than immediate efficacy would allow good outcomes to flow from our choices, writes Shannon Bowen.

Four tips for brand publishers on managing an editorial calendar

Four tips for brand publishers on managing an editorial calendar

Captivating media-savvy, ad-avoiding audiences requires far more than clever copy and bold creative.

Why claims that PR is dead are dead wrong

Why claims that PR is dead are dead wrong

I can't be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong about us and what we do.

Why native advertising is no passing fad - and three tips for getting it right

Why native advertising is no passing fad - and three tips for getting it right

The term "native advertising" burst into the UK media industry's vernacular last year and rapidly became the catch-all phrase for any type of advertising that mimics or is designed to resemble editorial content.

Forget fear and embrace openness

Forget fear and embrace openness

General Motors is demonstrating how communicators -- including the CEO -- must lead in a crisis, writes GE's Deirdre Latour.

Converting tacticians into strategists

Converting tacticians into strategists

Making the leap from being an expert in the craft of communications to a strategist in the business is not necessarily as difficult as it may seem, says Bob Feldman.

Disruption is driving a need for transformative storytelling

Disruption is driving a need for transformative storytelling

Disruption is all around us and it is revolutionizing business, organizations, and institutions of all types, transforming the way people communicate their new models and structures.

Time is now to leverage the use of analytics

Time is now to leverage the use of analytics

It will take time to get all PR agencies to recognize the power of analytics.

Create authentic engagement to achieve results worth sharing

Create authentic engagement to achieve results worth sharing

Properties and sponsors must become activation partners to realize truly breakthrough results.

Wrestling with corporate bullies

Wrestling with corporate bullies

Corporate bullies come in all shapes and sizes. Some are sly and lurk behind memos or nefarious BCCs, whereas some get right in your face. And it's not always clear how to deal with them.

MSNBC's blueprint for diversity success

MSNBC's blueprint for diversity success

When consumers and talent alike see themselves reflected in media images or senior positions, they tend to gravitate to the brand, says Latraviette Smith.

Should media members be allowed to ask questions during earnings calls?

Should media members be allowed to ask questions during earnings calls?

In an increasingly social media-focused world in which companies are leveraging these platforms to interact with audiences during earnings calls, limiting these events only to investors is an outdated practice.

Focus on leading, not just managing

Focus on leading, not just managing

Being an effective manager is a critical attribute, but promoting to leadership based on just this skill is a mistake, says Ken Jacobs.

Continued effort needed by all to further close gender pay gap

Continued effort needed by all to further close gender pay gap

The last 12 months have been a year of leaning in and rarely a week goes by that I don't see an event centered around women empowerment and leadership.

Companies must adhere to copyright laws or face the consequences

Companies must adhere to copyright laws or face the consequences

The Software & Information Industry Association has devised a new content compliance initiative aimed at ensuring that companies who are copying, distributing, posting, and using their content are properly licensed.

Big Idea: Julie Batliner, Carmichael Lynch Spong

Big Idea: Julie Batliner, Carmichael Lynch Spong

Julie Batliner, MD, Carmichael Lynch Spong, explains how firms are already set up as agencies of the future.

Turkey's Twitter ban: How to let everyone know you're a despot

Turkey's Twitter ban: How to let everyone know you're a despot

Today it emerged that the Turkish government has blocked Twitter after some users posted damning documents that alleged potential corruption within the Prime Minister's inner circle.

The importance of process-driven PR: Separating motion from progress

The importance of process-driven PR: Separating motion from progress

Too often, we get swept away striving for "The big idea" and forgetting about the real challenge our clients face, writes Edelman's Greg St. Claire

News by email...