If your business was a television show, what would your "viewers" be doing to participate with you?
US Airways didn't end up firing the social media manager whose unfortunate keystroke sent a pornographic image to the airline's more than 400,000 followers on Twitter. The incident raises issues that surely keep brand and reputation managers awake at night.
Basing our decisions on something more important and lasting than immediate efficacy would allow good outcomes to flow from our choices, writes Shannon Bowen.
Captivating media-savvy, ad-avoiding audiences requires far more than clever copy and bold creative.
I can't be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong about us and what we do.
The term "native advertising" burst into the UK media industry's vernacular last year and rapidly became the catch-all phrase for any type of advertising that mimics or is designed to resemble editorial content.
General Motors is demonstrating how communicators -- including the CEO -- must lead in a crisis, writes GE's Deirdre Latour.
Making the leap from being an expert in the craft of communications to a strategist in the business is not necessarily as difficult as it may seem, says Bob Feldman.
Disruption is all around us and it is revolutionizing business, organizations, and institutions of all types, transforming the way people communicate their new models and structures.
It will take time to get all PR agencies to recognize the power of analytics.
Properties and sponsors must become activation partners to realize truly breakthrough results.
Corporate bullies come in all shapes and sizes. Some are sly and lurk behind memos or nefarious BCCs, whereas some get right in your face. And it's not always clear how to deal with them.
When consumers and talent alike see themselves reflected in media images or senior positions, they tend to gravitate to the brand, says Latraviette Smith.
In an increasingly social media-focused world in which companies are leveraging these platforms to interact with audiences during earnings calls, limiting these events only to investors is an outdated practice.
Being an effective manager is a critical attribute, but promoting to leadership based on just this skill is a mistake, says Ken Jacobs.
The last 12 months have been a year of leaning in and rarely a week goes by that I don't see an event centered around women empowerment and leadership.
The Software & Information Industry Association has devised a new content compliance initiative aimed at ensuring that companies who are copying, distributing, posting, and using their content are properly licensed.
Julie Batliner, MD, Carmichael Lynch Spong, explains how firms are already set up as agencies of the future.
Today it emerged that the Turkish government has blocked Twitter after some users posted damning documents that alleged potential corruption within the Prime Minister's inner circle.
Too often, we get swept away striving for "The big idea" and forgetting about the real challenge our clients face, writes Edelman's Greg St. Claire