Latest News

Diversity Distinction Awards open for nominations

Diversity Distinction Awards open for nominations

The fourth annual Diversity Distinction in PR Awards, sponsored by the Council of Public Relations Firms in association with PRWeek, are now accepting entries.

Law firm Latham & Watkins appoints Newgate for Asia PR duties

Law firm Latham & Watkins appoints Newgate for Asia PR duties

Global law firm Latham & Watkins has appointed Newgate Communications as its PR representative in Asia following a pitch.

Former Blair press aide backs global contest to give Albania image makeover

Former Blair press aide backs global contest to give Albania image makeover

Albanian Prime Minister Edi Rama has launched a contest to rebrand the country and move its image away from stereotypes of corruption and communism, with the help of Alastair Campbell, the one-time chief press aide to former UK Prime Minister Tony Blair.

MyFitnessPal brings on Nelson as first marketing lead

MyFitnessPal brings on Nelson as first marketing lead

Web-based health and fitness service MyFitnessPal has named Tara-Nicholle Nelson as its first head of marketing, overseeing marcomms, data, and content.

Dow comms leader Davis to relocate to Switzerland

Dow comms leader Davis to relocate to Switzerland

Matt Davis, corporate VP for global public affairs and government affairs at Dow Chemical, will relocate to the company's European headquarters in Horgen, Switzerland, in August.

Carmichael Lynch Spong refreshes brand

Carmichael Lynch Spong refreshes brand

After 23 years as Carmichael Lynch Spong, the PR firm has rebranded as Spong to create a stronger distinction from ad agency Carmichael Lynch.

Tuesday's Breakfast Briefing: GM searches for comms chief; Lawmakers question e-cigarette marketing

Tuesday's Breakfast Briefing: GM searches for comms chief; Lawmakers question e-cigarette marketing

Everything you need to know to start your day.

IR head Arickx to lead GM comms on interim basis with Bingol out

IR head Arickx to lead GM comms on interim basis with Bingol out

General Motors comms leader Selim Bingol has left the automaker as it deals with the public outcry over its 10-year delay in recalling Chevrolet Cobalts with malfunctioning ignition systems, according to numerous reports.

Unilever tests multibrand marketing with YouTube beauty channel

Unilever tests multibrand marketing with YouTube beauty channel

Unilever has created a YouTube channel filled with make-up tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.

Subway considers taking fast food to the fast lane of Formula 1

Subway considers taking fast food to the fast lane of Formula 1

Fast-food sandwich chain Subway is considering a sponsorship deal with Formula 1 that could see several of the sport's teams and drivers promoting the brand, according to reports.

Qorvis MSLGroup brings on Raytheon's Strubhar as SVP

Qorvis MSLGroup brings on Raytheon's Strubhar as SVP

Qorvis MSLGroup has named Keith Strubhar as SVP.

Create custom photos for social platforms with PicMonkey Royale

Create custom photos for social platforms with PicMonkey Royale

PicMonkey Royale allows users to edit and enhance photos and create collages, cards, banners, and invites.

PMK-BNC launches digital shop after buying Spokes

PMK-BNC has bought social marketing shop Spokes and rolled out its own digital firm, called Vowel. Its co-founders will stay on in new roles.

GSK faces reputation challenge in Poland bribery claims

GSK faces reputation challenge in Poland bribery claims

GlaxoSmithKline is facing a criminal investigation in Poland over allegations it bribed doctors to promote its asthma drug Seretide, a BBC Panorama investigation has revealed.

Makovsky taps Sutherland as digital branding practice lead

Makovsky taps Sutherland as digital branding practice lead

NEW YORK: Makovsky has hired Ross Sutherland as EVP of digital branding, the agency's growing interactive practice, effective April 14.

Monday's Breakfast Briefing: Ukraine worries the markets; Layoffs at Citi; 'Mad Men' returns

Monday's Breakfast Briefing: Ukraine worries the markets; Layoffs at Citi; 'Mad Men' returns

Everything you need to know to start your day.

Oscar Mayer engages active consumers with P3 protein packs

Oscar Mayer engages active consumers with P3 protein packs

CHICAGO: Kraft Foods is looking to engage active consumers who are looking for protein-packed, healthy snacks with its new Oscar Mayer P3 Portable Protein Pack product.

PR pros: Comms response to Heartbleed must be proactive and quick

PR pros: Comms response to Heartbleed must be proactive and quick

The Heartbleed computer bug that has left many websites vulnerable and open to data theft this week could affect more than Internet Web servers, according to security experts. Since the encryption flaw surfaced on Monday, it has affected companies including Amazon.com, Google, and Yahoo.

Quaker Oats PR account moves from Edelman to Zeno Group

Quaker Oats PR account moves from Edelman to Zeno Group

PepsiCo's Quaker Oats brand has shifted its PR business from Edelman to sister agency Zeno Group.

High-tech government contractor Civergy begins agency search

Civergy and its subsidiary companies are looking for agency support for PR, advertising, and marketing services, according to search documents released this month.

Analysis

Consolidation trending as vendors strive to keep up with changing industry

Consolidation trending as vendors strive to keep up with changing industry

Cision and Vocus are two of the biggest providers of PR management and monitoring tools, and observers say both could soon be combined by GTCR Valor Merger Sub.

Reddit AMAs: A minefield worth crossing

Reddit AMAs: A minefield worth crossing

Communications pros tell PRWeek about their experiences helping clients through Reddit's Ask Me Anything sessions, which are full of potential pitfalls and opportunities.

Abortion debate ramps up as parties look to sway voters

Abortion debate ramps up as parties look to sway voters

The pro-life versus pro-choice debate is reigniting as the 2014 midterm elections near.

Anonymous gossip apps a headache for brands? Not yet

Anonymous gossip apps a headache for brands? Not yet

The pack of scuttlebutt-sharing apps such as Whisper and Secret are not keeping communicators up at night - but that could change.

Who is winning the Marketing Cloud wars?

Who is winning the Marketing Cloud wars?

PRWeek sister brand The Hub takes an in-depth look at five tech giants and their race towards the first truly integrated digital marketing hub.

Inside Malaysia Airlines' crisis response to the plane disappearance

Inside Malaysia Airlines' crisis response to the plane disappearance

The MH370 disappearance has given Malaysia Airlines' communication operation an unprecedented challenge, but poor handling and misinformation have created a credibility gap, say PR pros.

Deeds outweigh words in product recalls

Deeds outweigh words in product recalls

Consumers expect recalls. But they won't be forgiving if a company does not handle them honestly, especially in the age of social media hyper-transparency.

Despite detractors, 'Ferns' appearance a win for White House

Despite detractors, 'Ferns' appearance a win for White House

Public affairs pros tell PRWeek that President Barack Obama's appearance on Between Two Ferns was a knockout, but they disagree on the level of risk involved in the White House making Zach Galifianakis a part of its healthcare communications strategy.

News by email...