TAIPEI: United Airlines has chosen ICL MSL as its retained PR agency in Taiwan with a focus on brand awareness for the airline's Taipei-to-San Francisco direct flight launching on March 31.
Although Honda Motor Co.'s move to set up separate Honda and Acura units in the US will create dedicated sales and marketing teams for each brand, there will be no changes to the company's communications structure.
Martin Frizell is returning to broadcast media as editor of ITV's Loose Women show after 18 months with GolinHarris UK.
Wells Fargo moved into the branded content space on Tuesday, launching the Wells Fargo Stories site that shows off the work the bank does in communities across the US.
The True North Salmon Company has selected FleishmanHillard as its AOR following a competitive review involving five agencies.
Campaign recaps and distils the South by Southwest weekend in tweets.
Google executive chairman and former CEO Eric Schmidt took to the stage at South by Southwest Interactive on Saturday to discuss his views on privacy and the NSA, Russia, and robots.
The CHR Group has acquired Old Tappan, NJ-based boutique agency Raker Goldstein.
The city of Detroit is working with PR firms Duffey Petrosky and Abernathy MacGregor to convey that it is ready to make investments in services it has neglected over the last several decades.
Wayfair's comms department is handling all PR for the company amid reports of a planned IPO. The home-furnishings e-commerce brand brought all communications in-house in the fourth quarter of last year.
Accor, a France-headquartered group behind 3,500 hotels in 92 countries, has launched a hunt for a corporate agency to raise its profile in the UK.
Olson Engage has won Kraft Foods' Planters account, replacing incumbent Edelman.
Reckitt Benckiser's Lysol brand has selected Emanate as its PR AOR for the US.
After a federal judge ruled on Tuesday that a $9.5 billion environmental damage award against Chevron was fraudulent, the energy company has focused its communications efforts on ensuring the significance of the judgment is understood by the public.
DEERFIELD, IL: Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.
Russia may have angered the western world by its actions in Crimea in the past week, but PR agencies are largely sticking it out in Ukraine despite the tension between the two countries.
One key to staying up-to-date on the ever-changing social media landscape is old-fashioned networking.
With climate science back in the spotlight, environmental communicators are putting less emphasis on statistics and giving more weight to local impact.
Companies taking advantage of the JOBS Act to quietly file for an IPO may minimize the media scrutiny that dogged Groupon and Facebook, but the strategy is not without communications and branding drawbacks.
PR executives on both coasts say that diversity in the industry is lacking to a startling point, and while firms have made strides to change that, most have a lot of catching up to do.