Welcome to the digital edition of the April issue.
VOD: Standing out in a sea of streamers.
TV focuses on brand strength in competitive landscape.
A mix of tech startups and creative shops forms a thriving digital community in Brooklyn.
As PR leaders continue to recruit talent from different sectors and geographies, greater resources are being devoted to better compensating current staffers, finds the PRWeek/Bloom, Gross & Associates Salary Survey.
Connecting content to revenue remains elusive, but leveraging effective and compelling storytelling is a clear winner for brands.
The mainstreaming of screenless tech, such as the voice-activated Google Glass, could bring about a shift in how content is created, consumed, and shared.
As Kabam considers an IPO, its head of global corporate comms focuses on positioning the mobile gaming company as a top player in the entertainment sector.
As Dow Chemical evolves as a company, its head of public affairs and government affairs embraces challenges in order to enhance the brand's global footprint.
As Spotify focuses on attracting members to its digital-music platform, its head of global communications ensures that messaging is in sync and pitch perfect.
Just like one of its microchip processors, Intel's VP of sales and marketing and GM of global comms powers the messaging behind the tech giant's move into its next phase.
Heineken USA's SVP and chief corporate relations officer sets out to uniquely define the beer company's brands and elevate CSR messaging to consumers.
As she battles daily crises, the chief public affairs officer at the American Red Cross has found a winning formula by mixing tradition with an army of digital volunteers.
Michael Ehrlich, senior PR manager at Adidas, says Portland's laid-back reputation does not extend to its competitive communications sector.
Eva Carrero, marketing manager at Samsung Electronics, discusses how an increase in transparency has led to growth in the city's comms industry.
Timna Shetrit, marcomms manager at Sarona TLV, discusses why the PR landscape in Tel Aviv is in a state of flux.
Gabriela Bucio-Andersson, comms director at AT&T, says the growth of the tech market in Dallas is a major attraction for young PR pros.
Jennifer Francis, executive director of marcomms, Philadelphia Museum of Art, says the city's creative energy makes it a top destination for PR pros.
Mobiflock founder Vanessa Clark discusses how brands are leveraging digital communications for effective storytelling in the burgeoning region.