In-depth

Digital Edition: April 2014 issue

Digital Edition: April 2014 issue

Welcome to the digital edition of the April issue.

Season of content

Season of content

VOD: Standing out in a sea of streamers.

Channel change

Channel change

TV focuses on brand strength in competitive landscape.

DUMBO state of mind

DUMBO state of mind

A mix of tech startups and creative shops forms a thriving digital community in Brooklyn.

Salary Survey 2014: Investment strategy

Salary Survey 2014: Investment strategy

As PR leaders continue to recruit talent from different sectors and geographies, greater resources are being devoted to better compensating current staffers, finds the PRWeek/Bloom, Gross & Associates Salary Survey.

Content Issue: The bottom line

Content Issue: The bottom line

Connecting content to revenue remains elusive, but leveraging effective and compelling storytelling is a clear winner for brands.

Content Issue: Content has a new voice

Content Issue: Content has a new voice

The mainstreaming of screenless tech, such as the voice-activated Google Glass, could bring about a shift in how content is created, consumed, and shared.

Newsmakers

Newsmaker: Steve Swasey, Kabam

Newsmaker: Steve Swasey, Kabam

As Kabam considers an IPO, its head of global corporate comms focuses on positioning the mobile gaming company as a top player in the entertainment sector.

Newsmaker: Matt Davis, Dow Chemical

Newsmaker: Matt Davis, Dow Chemical

As Dow Chemical evolves as a company, its head of public affairs and government affairs embraces challenges in order to enhance the brand's global footprint.

Newsmaker: Angela Watts, Spotify

Newsmaker: Angela Watts, Spotify

As Spotify focuses on attracting members to its digital-music platform, its head of global communications ensures that messaging is in sync and pitch perfect.

Newsmaker: Paul Bergevin, Intel

Newsmaker: Paul Bergevin, Intel

Just like one of its microchip processors, Intel's VP of sales and marketing and GM of global comms powers the messaging behind the tech giant's move into its next phase.

Newsmaker: Stacey Tank, Heineken

Newsmaker: Stacey Tank, Heineken

Heineken USA's SVP and chief corporate relations officer sets out to uniquely define the beer company's brands and elevate CSR messaging to consumers.

Newsmaker: Suzy DeFrancis, American Red Cross

Newsmaker: Suzy DeFrancis, American Red Cross

As she battles daily crises, the chief public affairs officer at the American Red Cross has found a winning formula by mixing tradition with an army of digital volunteers.

Spotlights

Spotlight: Portland

Spotlight: Portland

Michael Ehrlich, senior PR manager at Adidas, says Portland's laid-back reputation does not extend to its competitive communications sector.

Spotlight: Helsinki

Spotlight: Helsinki

Eva Carrero, marketing manager at Samsung Electronics, discusses how an increase in transparency has led to growth in the city's comms industry.

Spotlight: Tel Aviv

Spotlight: Tel Aviv

Timna Shetrit, marcomms manager at Sarona TLV, discusses why the PR landscape in Tel Aviv is in a state of flux.

Spotlight: Dallas

Spotlight: Dallas

Gabriela Bucio-Andersson, comms director at AT&T, says the growth of the tech market in Dallas is a major attraction for young PR pros.

Spotlight: Philadelphia

Spotlight: Philadelphia

Jennifer Francis, executive director of marcomms, Philadelphia Museum of Art, says the city's creative energy makes it a top destination for PR pros.

Spotlight: Cape Town

Spotlight: Cape Town

Mobiflock founder Vanessa Clark discusses how brands are leveraging digital communications for effective storytelling in the burgeoning region.

News by email...