Weber Shandwick is working with long-time client the Milk Processor Education Program to transition its slogan away from the long-running "Got Milk?" and launch a campaign this week touting the "Milk Life."
WASHINGTON: WomenHeart: The National Coalition for Women with Heart Disease and retailer Burlington are conducting the Heart of Style Tour, which is scheduled to run through March, in the third year of their partnership.
Athenahealth has selected ReviveHealth as AOR for all of its healthcare trade media activities.
Edelman chief executive Richard Edelman praised the decision of client CVS Caremark on Wednesday to stop selling tobacco products by October 1 as "one of the most significant accomplishments in the history" of his agency.
The James Beard Foundation has partnered with the Clinton Foundation to launch America Cooks with Chefs: The 800 Calorie Challenge, a cooking competition focused on healthy eating and nutrition.
Hill+Knowlton Strategies has named Tali Mackay as head of the firm's US healthcare practice.
Astellas Pharma is working to tee up conversations about women's health and wellness through the second year of its sponsorship of the PGA Tour Woman initiative.
Health and wellness specialty firm Pollock Communications has partnered with Today's Dietitian for the third consecutive year to survey 500 registered dietitians and predict 2014's hottest diet trends.
FleishmanHillard has hired Richard Sorian, who led communications for the Department of Health and Human Services through much of 2010 and 2011, to lead its Washington office's healthcare division.
The Food and Drug Administration released a first draft of social media guidelines this week, providing pharmaceutical companies with a preliminary guide of dos and don'ts to market their products.
Five decades after the surgeon general released a landmark report on the negative effects of smoking, nonprofit group Legacy is planning a campaign that celebrates 50 years of progress and takes advantage of teens' media consumption in 2014.
JPA Health Communications has appointed Valerie Carter to lead its London office, the agency said on Tuesday.
The Obama administration, state agencies, and insurance companies have readied aggressive marcomms campaigns as a six-month enrollment period into health-insurance exchanges is set to begin.
Pharmaceutical companies and their PR partners are working hard to increase positive perceptions of the industry in France, one of the most populous countries in Europe, following a scandal that shattered trust in the industry.
With as many as 30 million new customers at stake, health insurance companies are beginning to veer away from b-to-b outreach toward employers, their longtime staple, and bolstering direct-to-consumer outreach.
Healthcare and insurance industry communicators, and their agency partners, will have their work cut out for them regardless of the Supreme Court's ultimate decision on the Affordable Care Act.
The Food and Drug Administration's decision earlier this week to once again postpone the release of social media guidelines comes as little shock to PR pros.