Latest Healthcare News

L'Oréal teams with Melanoma Research Alliance for celeb-bolstered PSA effort

L'Oréal Paris and the Melanoma Research Alliance have launched a campaign to make the dangers of unprotected sun exposure as obvious as those associated with smoking or texting and driving.

GSK faces reputation challenge in Poland bribery claims

GSK faces reputation challenge in Poland bribery claims

GlaxoSmithKline is facing a criminal investigation in Poland over allegations it bribed doctors to promote its asthma drug Seretide, a BBC Panorama investigation has revealed.

The Breakfast Briefing: 4.11.2014

The Breakfast Briefing: 4.11.2014

Everything you need to know to start your day.

Virginia youth foundation seeks help with obesity, tobacco efforts

Virginia youth foundation seeks help with obesity, tobacco efforts

RICHMOND, VA: The Virginia Foundation for Healthy Youth is seeking one or more firms to help with its campaigns against youth tobacco use and obesity.

The Breakfast Briefing: 4.9.2014

The Breakfast Briefing: 4.9.2014

Everything you need to know to start your day.

The Breakfast Briefing: 4.8.2014

The Breakfast Briefing: 4.8.2014

Everything you need to know to start your day.

The Breakfast Briefing: 4.7.2014

The Breakfast Briefing: 4.7.2014

Everything you need to know to start your day.

Lindt features Facebook game in latest round of support for Autism Speaks

Lindt features Facebook game in latest round of support for Autism Speaks

Lindt USA has added a Facebook game that prompts donations to Autism Speaks in its sixth consecutive year of partnership with the nonprofit.

The Breakfast Briefing: 4.2.2014

The Breakfast Briefing: 4.2.2014

PRWeek's Breakfast Briefing: Everything you need to know to start your day.

Sorian: White House knew how to use Obamacare deadline to its advantage

Sorian: White House knew how to use Obamacare deadline to its advantage

How did the White House get more than 7 million people to enroll in health insurance plans through the Affordable Care Act? Former Department of Health and Human Services comms leader Richard Sorian credits its use of the March 31 deadline and a "remarkable degree of creativity" with partnerships.

Lap-Band-maker Apollo names W2O integrated AOR

Lap-Band-maker Apollo names W2O integrated AOR

Apollo Endosurgery, which bought the Lap-Band weight-loss system last year, has brought on W2O Group for multichannel marketing work.

Breakfast Briefing: 4.1.2014

Breakfast Briefing: 4.1.2014

PRWeek's Breakfast Briefing: Everything you need to know to start your day.

Hawaii health exchange seeks agency for branding, awareness help

Hawaii health exchange seeks agency for branding, awareness help

Hawaii's online health insurance marketplace issued an RFP last week seeking PR support as its moves into its first full year of operations.

Lenore Cooney steps down from CEO role at Cooney/Waters

Lenore Cooney steps down from CEO role at Cooney/Waters

Lenore Cooney, co-founder and CEO of Cooney/Waters and Alembic, is retiring, effective Monday.

Valence Health selects ReviveHealth as AOR

B-to-b healthcare company Valence Health has chosen ReviveHealth as its communications and PR strategy partner.

Diageo boss: 'Some of our consumers misuse alcohol; that needs to be tackled'

Diageo boss: 'Some of our consumers misuse alcohol; that needs to be tackled'

Diageo chief executive Ivan Menezes has said alcohol companies must "fight for their right" to tackle irresponsible drinking in the face of "negative sentiment from NGOs and governments."

Biopharma company Scioderm chooses Clearpath as its agency partner

Biopharma company Scioderm has named Clearpath Health Communications as its agency partner for corporate comms, proving integrated media, investor, patient, and professional PR.

Global Strategy Group aids Nestlé Waters with 'Healthier' comms

Global Strategy Group aids Nestlé Waters with 'Healthier' comms

Global Strategy Group is working with Nestlé Waters North America to amplify its support of The Partnership for a Healthier America's Drink Up initiative.

Chandler Chicco co-founder Robert Chandler says he will retire this summer

Chandler Chicco co-founder Robert Chandler says he will retire this summer

Chandler Chicco Companies co-founder and principal Robert Chandler will retire from the communications industry this summer.

Chris Paul, Stephen Curry assist Kaiser Permanente with Millennial wellness

Chris Paul, Stephen Curry assist Kaiser Permanente with Millennial wellness

Los Angeles Clippers star Chris Paul might be playing through a groin injury, but not without a flu shot.

Analysis

Insurers, exchanges go all out to explain Affordable Care Act

Insurers, exchanges go all out to explain Affordable Care Act

The Obama administration, state agencies, and insurance companies have readied aggressive marcomms campaigns as a six-month enrollment period into health-insurance exchanges is set to begin.

French pharma industry turns to comms to help rebuild trust

French pharma industry turns to comms to help rebuild trust

Pharmaceutical companies and their PR partners are working hard to increase positive perceptions of the industry in France, one of the most populous countries in Europe, following a scandal that shattered trust in the industry.

Insurance firms ramp up plans to reach individual customers

Insurance firms ramp up plans to reach individual customers

With as many as 30 million new customers at stake, health insurance companies are beginning to veer away from b-to-b outreach toward employers, their longtime staple, and bolstering direct-to-consumer outreach.

Insurance firms prep for Supreme Court healthcare-reform decision

Insurance firms prep for Supreme Court healthcare-reform decision

Healthcare and insurance industry communicators, and their agency partners, will have their work cut out for them regardless of the Supreme Court's ultimate decision on the Affordable Care Act.

FDA's delayed guidance throws PR curveball

FDA's delayed guidance throws PR curveball

The Food and Drug Administration's decision earlier this week to once again postpone the release of social media guidelines comes as little shock to PR pros.

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