Latest Consumer News

Beefeater Gin hires Amplify PR for London visitor center

Beefeater Gin hires Amplify PR for London visitor center

Gin brand Beefeater has handed Amplify the responsibilities for promoting a new London-based venture.

Hilton Worldwide brings on MWW for LGBT work

Hilton Worldwide brings on MWW for LGBT work

Hilton Worldwide has brought on MWW to handle its LGBT marketing and PR efforts across its portfolio of brands.

Thursday's Breakfast Briefing: FDA proposes e-cigarette regulations; #myNYPD spreads to West Coast

Thursday's Breakfast Briefing: FDA proposes e-cigarette regulations; #myNYPD spreads to West Coast

Everything you need to know to start your day.

Chili's parent company appoints PR director

Chili's parent company appoints PR director

The owner of Chili's Grill & Bar and Maggiano's Little Italy has a new PR and corporate communications senior director.

Tuesday's Breakfast Briefing: The first take on Omnicom, Interpublic Q1 results

Tuesday's Breakfast Briefing: The first take on Omnicom, Interpublic Q1 results

Everything you need to know to start your day.

British Airways retains Grayling for Europe and Asia-Pacific

British Airways retains Grayling for Europe and Asia-Pacific

British Airways has renewed its contract with Grayling in Europe and Asia-Pacific.

M&C Saatchi LA picks up UGG social media account

M&C Saatchi LA picks up UGG social media account

Footwear brand UGG Australia has expanded its relationship with M&C Saatchi Los Angeles, awarding the firm its global social media business.

Monday's Breakfast Briefing: General Mills flip-flops on new policy after backlash

Monday's Breakfast Briefing: General Mills flip-flops on new policy after backlash

Everything you need to know to start your day.

Friday's Breakfast Briefing: Former Samsung marketing chief defects to HTC

Friday's Breakfast Briefing: Former Samsung marketing chief defects to HTC

Everything you need to know to start your day.

L'Oréal teams with Melanoma Research Alliance for celeb-bolstered PSA effort

L'Oréal Paris and the Melanoma Research Alliance have launched a campaign to make the dangers of unprotected sun exposure as obvious as those associated with smoking or texting and driving.

Breakfast Briefing: Publicis revenue growth tops 4% in North America

Breakfast Briefing: Publicis revenue growth tops 4% in North America

Everything you need to know to start your day.

Former White House press secretary Myers to join Warner Bros.

Former White House press secretary Myers to join Warner Bros.

Warner Bros. has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.

Cohn & Wolfe bags PR duties for Lufthansa in India

Cohn & Wolfe bags PR duties for Lufthansa in India

The account was previously handled by CNC Communications & Network Consulting.

EBay appoints Launch PR, Exposure for UK consumer work

EBay appoints Launch PR, Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.

Barclaycard US taps O'Malley Hansen as AOR

Barclaycard US taps O'Malley Hansen as AOR

Barclaycard has moved its US AOR account from Sparkpr to O'Malley Hansen Communications after a review involving more than a dozen agencies.

Wednesday's Breakfast Briefing: Bloomberg backs gun control nationally; Alibaba numbers impress

Wednesday's Breakfast Briefing: Bloomberg backs gun control nationally; Alibaba numbers impress

Everything you need to know to start your day.

MyFitnessPal brings on Nelson as first marketing lead

MyFitnessPal brings on Nelson as first marketing lead

Web-based health and fitness service MyFitnessPal has named Tara-Nicholle Nelson as its first head of marketing, overseeing marcomms, data, and content.

Tuesday's Breakfast Briefing: GM searches for comms chief; Lawmakers question e-cigarette marketing

Tuesday's Breakfast Briefing: GM searches for comms chief; Lawmakers question e-cigarette marketing

Everything you need to know to start your day.

IR head Arickx to lead GM comms on interim basis with Bingol out

IR head Arickx to lead GM comms on interim basis with Bingol out

General Motors comms leader Selim Bingol has left the automaker as it deals with the public outcry over its 10-year delay in recalling Chevrolet Cobalts with malfunctioning ignition systems, according to numerous reports.

Unilever tests multibrand marketing with YouTube beauty channel

Unilever tests multibrand marketing with YouTube beauty channel

Unilever has created a YouTube channel filled with make-up tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.

Analysis

Deeds outweigh words in product recalls

Deeds outweigh words in product recalls

Consumers expect recalls. But they won't be forgiving if a company does not handle them honestly, especially in the age of social media hyper-transparency.

Like players, marketers try to avoid fumbles on Super Bowl Sunday

Like players, marketers try to avoid fumbles on Super Bowl Sunday

Many brands will be ready to make their mark using real-time marketing next Sunday during the Super Bowl, but PR executives say that the winning companies will be those that enter the game carefully.

Marketers focus on athletes' personal stories for Winter Games

Marketers focus on athletes' personal stories for Winter Games

Brands are planning to talk about the challenges top athletes have had to overcome during the Winter Olympic Games in Sochi, Russia, but avoid hot-button topics such as gay rights or the threat of terrorism.

Timely entry for brands key as smartwatches gain ground

Timely entry for brands key as smartwatches gain ground

The 2014 International Consumer Electronics Show has a new exhibit called WristRevolution in response to the building buzz around smartwatch technology.

Sponsors connect World Cup with US soccer growth

Sponsors connect World Cup with US soccer growth

Global sponsors of the 2014 FIFA World Cup in Brazil have launched integrated marketing efforts in the host country and extended them to the US, where the popularity of soccer has grown in recent years.

CMO Q&A

CMO Q&A: Allyson Witherspoon, Infiniti

CMO Q&A: Allyson Witherspoon, Infiniti

Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.

CMO Q&A: Jonathan Becher, SAP

CMO Q&A: Jonathan Becher, SAP

SAP's Jonathan Becher speaks to Lindsay Stein about plans to simplify comms strategies and leveraging social media to listen to consumers.

CMO Q&A: Marty Dickinson, Sterling Bank

CMO Q&A: Marty Dickinson, Sterling Bank

Sterling Bank's Marty Dickinson speaks about rebranding efforts and effectively communicating to staff about a merger.

CMO Q&A: Russell Wager, Mazda

CMO Q&A: Russell Wager, Mazda

Russell Wager, Mazda, speaks to Lindsay Stein about building the auto brand's image and leveraging analytics to drive decision-making.

CMO Q&A: Mike Ritter, Verizon

CMO Q&A: Mike Ritter, Verizon

Verizon's Mike Ritter speaks about blurring the lines between mobile and home and implementing a social awards program.

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