Vitamin and nutritional supplement manufacturer and distributor NBTY has selected GolinHarris as AOR after conducting a review.
TAIPEI: United Airlines has chosen ICL MSL as its retained PR agency in Taiwan with a focus on brand awareness for the airline's Taipei-to-San Francisco direct flight launching on March 31.
Although Honda Motor Co.'s move to set up separate Honda and Acura units in the US will create dedicated sales and marketing teams for each brand, there will be no changes to the company's communications structure.
Wells Fargo moved into the branded content space on Tuesday, launching the Wells Fargo Stories site that shows off the work the bank does in communities across the US.
The True North Salmon Company has selected FleishmanHillard as its AOR following a competitive review involving five agencies.
Olson Engage has won Kraft Foods' Planters account, replacing incumbent Edelman.
Reckitt Benckiser's Lysol brand has selected Emanate as its PR AOR for the US.
DEERFIELD, IL: Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.
Mazatlán, a city in the Mexican state of Sinaloa, has retained Ogilvy Public Relations as its AOR for PR in North America following a competitive review.
SAN CLEMENTE, CA: The two-decade-old "Got Milk?" slogan hasn't expired. It's going strong in the Golden State, according to the California Milk Processor Board and agency partner RL Public Relations.
EL SEGUNDO, CA: Game-publishing company Konami Digital Entertainment has selected Bender/Helper Impact as its AOR for North American PR.
Many brands will be ready to make their mark using real-time marketing next Sunday during the Super Bowl, but PR executives say that the winning companies will be those that enter the game carefully.
Brands are planning to talk about the challenges top athletes have had to overcome during the Winter Olympic Games in Sochi, Russia, but avoid hot-button topics such as gay rights or the threat of terrorism.
The 2014 International Consumer Electronics Show has a new exhibit called WristRevolution in response to the building buzz around smartwatch technology.
Global sponsors of the 2014 FIFA World Cup in Brazil have launched integrated marketing efforts in the host country and extended them to the US, where the popularity of soccer has grown in recent years.
With the holiday shopping season now kicking off even earlier than Black Friday, many brands are finding they must talk about more than discounts to stand out amid the rush.
SAP's Jonathan Becher speaks to Lindsay Stein about plans to simplify comms strategies and leveraging social media to listen to consumers.
Sterling Bank's Marty Dickinson speaks about rebranding efforts and effectively communicating to staff about a merger.
Russell Wager, Mazda, speaks to Lindsay Stein about building the auto brand's image and leveraging analytics to drive decision-making.
Verizon's Mike Ritter speaks about blurring the lines between mobile and home and implementing a social awards program.
Dalal Haldeman, VP of marcomms at Johns Hopkins Medicine, speaks to Lindsay Stein about leveraging social to engage with patients.