Latest Consumer News

MyFitnessPal brings on Nelson as first marketing lead

MyFitnessPal brings on Nelson as first marketing lead

Web-based health and fitness service MyFitnessPal has named Tara-Nicholle Nelson as its first head of marketing, overseeing marcomms, data, and content.

Tuesday's Breakfast Briefing: GM searches for comms chief; Lawmakers question e-cigarette marketing

Tuesday's Breakfast Briefing: GM searches for comms chief; Lawmakers question e-cigarette marketing

Everything you need to know to start your day.

IR head Arickx to lead GM comms on interim basis with Bingol out

IR head Arickx to lead GM comms on interim basis with Bingol out

General Motors comms leader Selim Bingol has left the automaker as it deals with the public outcry over its 10-year delay in recalling Chevrolet Cobalts with malfunctioning ignition systems, according to numerous reports.

Unilever tests multibrand marketing with YouTube beauty channel

Unilever tests multibrand marketing with YouTube beauty channel

Unilever has created a YouTube channel filled with make-up tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.

Subway considers taking fast food to the fast lane of Formula 1

Subway considers taking fast food to the fast lane of Formula 1

Fast-food sandwich chain Subway is considering a sponsorship deal with Formula 1 that could see several of the sport's teams and drivers promoting the brand, according to reports.

Monday's Breakfast Briefing: Ukraine worries the markets; Layoffs at Citi; 'Mad Men' returns

Monday's Breakfast Briefing: Ukraine worries the markets; Layoffs at Citi; 'Mad Men' returns

Everything you need to know to start your day.

Oscar Mayer engages active consumers with P3 protein packs

Oscar Mayer engages active consumers with P3 protein packs

CHICAGO: Kraft Foods is looking to engage active consumers who are looking for protein-packed, healthy snacks with its new Oscar Mayer P3 Portable Protein Pack product.

Quaker Oats PR account moves from Edelman to Zeno Group

Quaker Oats PR account moves from Edelman to Zeno Group

PepsiCo's Quaker Oats brand has shifted its PR business from Edelman to sister agency Zeno Group.

The Breakfast Briefing: 4.11.2014

The Breakfast Briefing: 4.11.2014

Everything you need to know to start your day.

McDonald's picks Boden PR as US Hispanic AOR

McDonald's picks Boden PR as US Hispanic AOR

The fast-food chain's two-decade-plus AOR relationship with VPE comes to an end as it brings on Boden.

Burberry hands BBC's Julian Payne top PR job

Burberry hands BBC's Julian Payne top PR job

Burberry has appointed BBC head of press and media relations Julian Payne as its VP of PR and corporate communications.

The Breakfast Briefing: 4.10.2014

The Breakfast Briefing: 4.10.2014

Everything you need to know to start your day.

Why the clock is ticking for brands eyeing the #selfie phenomenon

Why the clock is ticking for brands eyeing the #selfie phenomenon

Self-obsession, vanity, narcissism - three terms commonly associated with the phenomenon known as the selfie. So why do brands want a part of it?

Ogilvy PR helps E-Trade explain brand evolution

Ogilvy Public Relations helped E-Trade tell the story of how its brand has changed over the years as it launched a campaign starring Kevin Spacey.

The Breakfast Briefing: 4.9.2014

The Breakfast Briefing: 4.9.2014

Everything you need to know to start your day.

Dyson: Next Fifteen plans to build around first content-marketing acquisition

Dyson: Next Fifteen plans to build around first content-marketing acquisition

Next Fifteen is planning to push further into content marketing after acquiring Republic Publishing, according to chief executive Tim Dyson.

Stratacomm partners buy back firm from FleishmanHillard

The partners at transportation PR specialist firm Stratacomm have reacquired majority ownership and control of the agency from FleishmanHillard, which bought the consultancy a decade ago.

New York Road Runners hires DKC for marathon celebrity engagement

New York Road Runners hires DKC for marathon celebrity engagement

New York Road Runners has selected DKC to handle celebrity and high-profile personality engagement for the 2014 TCS New York City Marathon in November.

The Breakfast Briefing: 4.8.2014

The Breakfast Briefing: 4.8.2014

Everything you need to know to start your day.

Tic Tac gives Millennials the chance to design their own packs

Tic Tac gives Millennials the chance to design their own packs

Ferrero USA's Tic Tac brand is kicking off an initiative to engage Millennials by allowing them to create their own virtual Tic Tac packs online and in person.

Analysis

Deeds outweigh words in product recalls

Deeds outweigh words in product recalls

Consumers expect recalls. But they won't be forgiving if a company does not handle them honestly, especially in the age of social media hyper-transparency.

Like players, marketers try to avoid fumbles on Super Bowl Sunday

Like players, marketers try to avoid fumbles on Super Bowl Sunday

Many brands will be ready to make their mark using real-time marketing next Sunday during the Super Bowl, but PR executives say that the winning companies will be those that enter the game carefully.

Marketers focus on athletes' personal stories for Winter Games

Marketers focus on athletes' personal stories for Winter Games

Brands are planning to talk about the challenges top athletes have had to overcome during the Winter Olympic Games in Sochi, Russia, but avoid hot-button topics such as gay rights or the threat of terrorism.

Timely entry for brands key as smartwatches gain ground

Timely entry for brands key as smartwatches gain ground

The 2014 International Consumer Electronics Show has a new exhibit called WristRevolution in response to the building buzz around smartwatch technology.

Sponsors connect World Cup with US soccer growth

Sponsors connect World Cup with US soccer growth

Global sponsors of the 2014 FIFA World Cup in Brazil have launched integrated marketing efforts in the host country and extended them to the US, where the popularity of soccer has grown in recent years.

CMO Q&A

CMO Q&A: Allyson Witherspoon, Infiniti

CMO Q&A: Allyson Witherspoon, Infiniti

Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.

CMO Q&A: Jonathan Becher, SAP

CMO Q&A: Jonathan Becher, SAP

SAP's Jonathan Becher speaks to Lindsay Stein about plans to simplify comms strategies and leveraging social media to listen to consumers.

CMO Q&A: Marty Dickinson, Sterling Bank

CMO Q&A: Marty Dickinson, Sterling Bank

Sterling Bank's Marty Dickinson speaks about rebranding efforts and effectively communicating to staff about a merger.

CMO Q&A: Russell Wager, Mazda

CMO Q&A: Russell Wager, Mazda

Russell Wager, Mazda, speaks to Lindsay Stein about building the auto brand's image and leveraging analytics to drive decision-making.

CMO Q&A: Mike Ritter, Verizon

CMO Q&A: Mike Ritter, Verizon

Verizon's Mike Ritter speaks about blurring the lines between mobile and home and implementing a social awards program.

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