Tylenol

J&J comms must get in front of the elephant

February 24, 2012

When considering the scale of the communications challenge facing Johnson & Johnson, which this week announced a change in CEO, I am reminded of a speech given at PRWeek's NEXT Conference by CBS CCO Gil Schwartz.
 

J&J recall criticized for reacting too slowly to complaints

January 19, 2010

McNeil Consumer Healthcare, a division of Johnson & Johnson, announced a recall on January 15, of several hundred batches of medicine including Benadryl, Motrin, Rolaids, Simply Sleep, St. Joseph Aspirin and Tylenol.
 

Crisis in a matter of seconds

June 10, 2009

It has been nearly 30 years since the incident, but the Tylenol tampering case of 1982 is still a textbook case for crisis management....
 
Popular Topics
Account Win Advertising Agency AOR Brief Campaign Consumer Corporate Crisis Communications CSR Digital Events Facebook Food And Beverage Healthcare Marketing New Hire News Brief News Briefs People Move People Moves Public Affairs RFP Social Media Technology