NEW YORK: 5W Public Relations has added Muse Apparel and Sense of Fashion to its client roster.
5W will roll out an integrated PR program for both fashion properties, which will include media relations, celebrity and spokesperson integrations, co-branded partnerships, and online events.
Muse Apparel, a division of Maggy London, manufactures dresses found at department stores and specialty boutiques across the US. Sense of Fashion is an e-commerce site, which also allows consumers to interact with designers.