Twitter

Twitter unveils @Anwhere platform during dull SXSW keynote

Dave Armon March 16, 2010

Twitter co-founder Evan Williams used his keynote speech at SXSW Interactive to demonstrate how the micro-blogging platform will integrate more easily with third-party web sites.
 

Conan's Twitter life helps nonprofits

Kimberly Maul March 10, 2010

Conan O'Brien has had quite the effect on the Twitterverse since he joined the site on February 24.
 

CDC adds social media component to ongoing campaign to stop HIV

Kimberly Maul March 04, 2010

ATLANTA: The Centers for Disease Control and Prevention (CDC) is launching a social media campaign called "i know," encouraging African-Americans aged 18 to 24 to talk more openly about HIV.
 

RetailMeNot takes to Twitter to give shoppers cause to celebrate

Aarti Shah March 01, 2010

RetailMeNot.com, a site for online discounts and coupon codes, sought to drive traffic. Knowing that Twitter users tend to shop online, it worked with Schwartz PR to reach its key demographic of women ages 18 and 39.
 

Measurement tool analyzes scope of Twitter's influence

Kimberly Maul March 01, 2010

Tweet Reach is a measurement tool for Twitter that analyzes the reach and exposure of an idea in a tweet.
 

SeaWorld leadership out in front of tragedy

Erica Morris February 26, 2010

SeaWorld is receiving kudos for its communications strategy following the death of one of its trainers, caused by an attack by one of the park's killer whales.
 

US Speedskating hopes spotlight remains after Olympics

Kimberly Maul February 23, 2010

FARGO, ND: US Speedskating hopes to build interest in the sport and increase its membership through a social media campaign around this year's Winter Olympic Games.
 

Twitter hires its first VP of communications

Aarti Shah February 19, 2010

SAN FRANCISCO: Twitter has hired Sean Garrett, partner of 463 Communications, as its first VP of communications, where he will be tasked with building an in-house communications team for the social network.
 

Starbucks ups the ante on Twitter

Rose Gordon February 18, 2010

Starbucks opened three new Twitter accounts, adding to its voice on the social media channel.
 

February 19 is 'Help a PR Pro Out' day

Kimberly Maul February 11, 2010

A new online movement, Help a PR Pro Out (HAPPO), is scheduled to make Friday, February 19 a day where job seekers and employers can connect online about job searches.
 

Schwartz says goodbye with Twitter haiku

Aarti Shah February 04, 2010

This must be a first. Sun Microsystems CEO Jonathan Schwartz has bid farewell to his company by posting a haiku on Twitter.
 

Are there circumstances where ghost-blogging and tweeting are acceptable?

February 01, 2010

Are ghost-blogging and tweeting ever acceptable? Tellem Worldwide's Susan Tellem and Scott Steinberg of DigitalTrends.com take sides.
 

VW gets a social media "Punch"

Kimberly Maul January 29, 2010

Volkswagen is taking us back to our childhood, bringing the VW bug punching game to social media.
 

PRNewsChannel gives away services in Twitter contest

Erica Morris January 22, 2010

PRNewsChannel is using a Twitter competition to give away free press release distributions in February.
 

Jersey Shore leverages social media

Kimberly Maul January 21, 2010

MTV's uber-popular show Jersey Shore owes some of its success to social media, with its presence on Twitter and activities such as a Jersey Shore nickname generator online.
 

Indy 500 racer hopes to get Ellen DeGeneres moving

Kimberly Maul January 20, 2010

Indy 500 driver and author Sarah Fisher wants to hang out with Ellen DeGeneres at the Indy 500.
 

Haiti news shared through social media, PR services give back

Erica Morris January 14, 2010

CNN is reporting Web users are turning to tools like Twitter and blogs en masse to share and receive information on the earthquake in Haiti this week, which has left tens of thousands dead and many in need of aid.
 

Shire turns to Twitter to drive ADHD content

Jaimy Lee January 12, 2010

WAYNE, PA: Shire launched an unbranded Twitter feed in December and, to ensure compliance with Food and Drug Administration (FDA) regulations, the company turned off Twitter's direct messaging capability.
 

Ford execs tweeting from NAIAS

Kimberly Maul January 11, 2010

Ford is using the North American International Auto Show (NAIAS) to kick off its social media strategy in 2010 and is hosting Twitter Q&As with Ford executives all day today.
 

ING campaign aims for investors by way of bloggers

Erica Morris January 11, 2010

WILMINGTON, DE: ING Direct's ShareBuilder launched a social media campaign this month to coincide with the group's new TV ad campaign.
 

MySpace reclaims relevance with entertainment branding

Kimberly Maul January 01, 2010

For weeks leading up to the November 20 opening of Summit Entertainment's Twilight: New Moon, stars Kristen Stewart, Robert Pattinson, and Taylor Lautner made the talk-show and magazine circuit - and were also all over MySpace.
 

Site adds a new dimension to the Twitter conversation

Kimberly Maul January 01, 2010

ClickableNow, which launched in July from Shift Communications and Whitley Media, helps consumers make their Twitter backgrounds "clickable."
 

Did your top social media moments make the lists?

Kimberly Maul December 31, 2009

'Tis the season for Top 10 lists and with social media as a huge trend in 2009, there are inevitably several focused on that, including ones from the 'Los Angeles Times,' the 'Florida Sun-Sentinel,' and 350 Days in a PR Life.
 

PayPal's "Regift the Fruitcake" campaign encourages donations to nonprofits

Kimberly Maul December 31, 2009

SAN JOSE, CA: PayPal is encouraging consumers—and celebrities—to donate to nonprofit organizations through its second annual "Regift the Fruitcake" campaign.
 

Maryland Classic Catering hires Sawmill for social media campaign

Erica Morris December 30, 2009

BALTIMORE: The Classic Catering People tapped Sawmill Marketing PR for a campaign to increase awareness of the caterer's services.
 

Tweeters criticize PRSA closure of multicultural section

Erica Morris December 23, 2009

The Public Relations Society of America (PRSA) announcement that it will close its Multicultural Communications Section caused a backlash on Twitter, even generating a hashtag for the issue: #PRSAfail.
 

Nationwide app launch focuses on social media

Erica Morris December 22, 2009

COLUMBUS, OH: Nationwide is focusing on social media for the launch of its new car buying guide app.
 

Social media and PR in 1998. No, really.

Tom Biro December 18, 2009

Back in 1998, I was regularly taking part in discussions on Yahoo! Finance message boards for stocks I was trading online.
 

Celebrity spokesperson leads to success for Essure

Tanya Lewis December 11, 2009

When reality show celebrity Trista Sutter ("The Bachelorette" and "Dancing with the Stars") publicly announced she would have her tubes tied after her second child's birth in April 2009, Conceptus and AOR Loomis Group approached her with information about Essure, the company's permanent birth control device.
 

Dell gets $6.5 million in Twitter sales

Aarti Shah December 08, 2009

More ROI results from Dell and Twitter. According to Bloomberg, Twitter helped Dell generate more than $6.5 million in orders for PCs, accessories and software.
 

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