Twitter

Pepsi wins Super Bowl 'meaningful' tweet contest

February 07, 2012

WASHINGTON: Pepsi's advertising saw the highest number of "meaningful" Twitter mentions during the Super Bowl, according to research conducted by Edelman subsidiary StrategyOne.
 

Service helps Twitter users understand their audience

February 01, 2012

Schmap, a location technology service provider, launched Know Your Followers to provide Twitter users with more information about their audience.
 

McDonald's learns lesson from Twitter campaign

January 24, 2012

McDonald's launched a campaign on Twitter this month with the goal of getting consumers talking about the brand in a positive light. But the plan backfired and caused a storm of critical and derogatory tweets.
 

Entergy targets New Orleans sports fans with BCS event

January 09, 2012

NEW ORLEANS: Entergy Corporation has promoted its ties to New Orleans and Louisiana State University in the days before college football's BCS Championship game.
 

Ron Paul's social media credentials don't stack up

January 06, 2012

Ron Paul has made much play of the attraction of his policies to younger voters and he made a creditable showing in the Iowa caucus.
 

Second Harvest Food Bank fights hunger through social media

December 09, 2011

Second Harvest Food Bank, which serves 23 parishes in south Louisiana, developed a campaign to promote the organization, expand social media presence, and drive donations during national Hunger Action Month.
 

The PR Week - December 9, 2011

December 09, 2011

Steve Barrett, Gideon Fidelzeid and Frank Washkuch discuss Ruder Finn's spin-off agency Finn Partners; PRWeek Awards finalists; Ofield Dukes' legacy; and comms repercussions from Alec Baldwin's Twitter rant.
 

CDW launches 'North Pole IT' holiday campaign

December 02, 2011

VERNON HILLS, IL: Technology company CDW has launched a holiday campaign to increase brand awareness and leverage its cause marketing efforts.
 

Target engages fans with online magazine

December 01, 2011

MINNEAPOLIS: Target is leveraging its newly launched A Bullseye View online magazine to engage consumers throughout the holiday season.
 

Dunkin' Donuts plans Black Friday Twitter promotion

November 23, 2011

CANTON, MA: Dunkin' Donuts will host a live Twitter promotion on Black Friday to reward fans and mark the beginning of the holiday shopping season.
 

Reach business goals in 2012, not just digital metrics

Tom Biro, Allison & Partners November 11, 2011

Social media is so much more than how many "likes" you can score on Facebook. It's much more than your Klout score. It's also more than how much "voice" your brand has within the digital space.
 

The PR Week - November 11, 2011

November 11, 2011

Gideon Fidelzeid, Frank Washkuch and Lindsay Stein discuss highlights from the PRWeek NEXT Conference; the Penn State debacle; McDonald's new Spanish-language Twitter handle; and Brand USA.
 

McDonald's integrates Spanish Twitter into contest

November 10, 2011

OAK BROOK, IL: McDonald's will kick off a social media contest on Friday, allowing consumers to participate through either the company's general or just-launched Spanish-language Twitter handle.
 

Social media: One size does not fit all

Ryan Barr, IGB Group November 02, 2011

When it comes to corporate social media programs, I have heard it all.
 

Video: Robert Gibbs, former White House press secretary

October 27, 2011

Former White House press secretary Robert Gibbs talks with Steve Barrett about President Obama's message for the 2012 general election, which he says will be the "Twitter election."
 

Should mainstream media outlets break news on their social media channels?

October 01, 2011

As the pace of journalism gets faster by the day, the ownership of a scoop becomes more and more difficult to achieve.
 

Transportation groups strike right chord with toll message

October 01, 2011

The Port Authority of New York and New Jersey recently approved a highway toll increase, preceded by what PR pros call one of the sector's smartest and slickest communications plans.
 

Uniqlo uses integrated effort for flagship store launch

September 23, 2011

NEW YORK: Uniqlo is incorporating fashion and business press outreach with digital to promote the October 14 opening of its largest store to date in New York City.
 

National Institute on Drug Abuse boosts social outreach

September 22, 2011

WASHINGTON: The National Institute on Drug Abuse will expand its social media outreach for the second annual National Drug Facts Week.
 

Should Twitter increase its character limit from the current total of 140?

September 01, 2011

It's a valid question for Twitter executives to be pondering, as they watch Google+ offer the speed of the Blue Birdy with the limitless character count and easy-sharing functions of Facebook.
 

Seattle cops guilty of Twitter misuse

September 01, 2011

The Seattle Police Department sought to improve its perception and increase public engagement by showing the wide range of challenges officers have to face.
 

Social media numbers don't tell the whole story

August 19, 2011

What do Walgreens, Intel, Walmart, and American Express have in common? Each has a Facebook page, Twitter handle, and Foursquare account, aggregating millions of followers and "likes."
 

Buddy Media raises $54m for social media marketing

August 15, 2011

The tech world was abuzz when Buddy Media, a provider of software that helps brands manage their social media presence, announced it had raised $54 million in its latest round of financing.
 

Twitter is great - but use a bit of common sense

August 12, 2011

It's fair to say everyone is still working out how best to use Twitter, Facebook, and other social media vehicles as communications tools.
 

Blockbuster benefits from Netflix's social media criticism

July 25, 2011

MCKINNEY, TX: Blockbuster has seen positive results from its "Hello Blockbuster" campaign, launched in response to consumer comments expressing criticism of Netflix's new pricing model.
 

German tourist office picks MMG Mardiks as AOR

July 25, 2011

NEW YORK: The German National Tourist Office has selected MMG Mardiks as its AOR in an effort to ramp up its social media presence among US travelers and tourists.
 

Dell pushes social prowess

July 13, 2011

Dell's CMO of less than a year, Karen Quintos, presided over an intimate dinner of about 40 Tuesday night at the three starred Per Se at the Time Warner Center in New York.
 

Entenmann's to continue working with social media gaffe firm

July 07, 2011

NEW YORK: Baked-goods company Entenmann's will continue to work with the social media agency responsible for the recent Casey Anthony Twitter gaffe conducted in its name.
 

Social media entities bolster their presence in Washington

Michelle Lodge July 01, 2011

Any smart leader knows that to grow a business and protect an industry's interests, having a presence in Washington is essential.
 

2K Games cuts ties with PR agency after Twitter gaffe

June 15, 2011

NOVATO, CA: After a highly anticipated launch, 2K Games' Duke Nukem Forever received an influx of bad reviews, spurring blacklist threats from the company's PR agency.
 
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