I attended the media kick-off event for
The Bob Woodruff Foundation's Tweet to ReMIND campaign, a Memorial Day
fundraising campaignusing online media. The campaign encourages people to make a small donation—anywhere from $1 up—to benefit service members who are suffering from physical and psychological injuries incurred during combat in Iraq and Afghanistan. Bob Woodruff was on hand, along with wife Lee, to talk about the Foundation and the campaign.
"Now we've got this new way to raise money for the Foundation through
Twitterand Facebook," Bob Woodruff said. "I think this will have a big impact as more people get to know about it." The campaign, which received PR and marketing support from Porter Novelli and JWT, hopes that
#TweetToRemindwill be the top hashtag on Twitter over the holiday weekend and drive traffic and donations on
Remind.org.
To discuss the social media side of the campaign,
Gregory Galant,
creator of the Shorty Awards and The Shorty Report, and
Stephanie Agresta, the
Internet Geek Girl, were also in attendance. The duo answered questions about the best way to use social media to spread messages.