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Travel

Philadelphia marketing group names Butler VP

Frank Washkuch May 25, 2012

PHILADELPHIA: The Greater Philadelphia Tourism Marketing Corporation has hired Paula Butler as VP of communications.

Murphy O'Brien promotes Ozawa to VP

Lindsay Stein May 15, 2012

SANTA MONICA, CA: Murphy O'Brien has promoted account director Kimi Ozawa to VP to work on both travel and lifestyle accounts.

Effective PR spreads the word about glamping

Tanya Lewis April 13, 2012

The Resort at Paws Up has been on the leading edge of the modern travel experience of "glamping" (short for "glamorous camping").

CEO Q&A: Jim Evans, Brand USA (Extended)

Bernadette Casey April 01, 2012

Brand USA president and CEO Jim Evans talks to Bernadette Casey about the nation's first integrated campaign to boost travel to the US

Utah destinations and 'The Bachelor' form a solid union

David Ward April 01, 2012

The Bachelor averages about 12 million viewers per show, making it the top-rated show in its Monday timeslot and placing it among the top shows for women ages 18 to 60.

Video: Will Seccombe, Visit Florida

Lindsay Stein March 14, 2012

PRWeek's Lindsay Stein speaks with Will Seccombe, CMO of Visit Florida, about new marketing initiatives and how the state overcame negative perceptions after the BP oil spill.

Skype lands effective connection in airports

Tanya Lewis March 02, 2012

Skype and Kaplow executed a launch campaign for Skype WiFi that helped keep consumers connected during the holidays with free access at various US airports.

Gogobot is redefining travel planning, sharing

Victoria Graham, Bite Communications February 29, 2012

TripAdvisor leads the travel social network pack with a whopping 60 million travel reviews and opinions from travelers around the world, and it is showing no signs of slowing down, especially with an IPO in its near future.

Countries must initiate a different conversation

Ido Aharoni February 01, 2012

Every brand has a DNA and every place has a personality.

Mexico drives tourism with humor and hidden cameras

Lindsay Stein February 01, 2012

In November 2011, the Mexico Tourism Board launched the "Mexico Taxi Project" to engage US consumers in an authentic and humorous way.

Discovering America

Lindsay Stein February 01, 2012

The US travel industry has faced a challenging adversary in the volatile economy, but tourism organizations from myriad states are highlighting "staycations" as a viable, even desirable, option.

Newsmaker: Ginger Hardage, Southwest Airlines

Bernadette Casey December 01, 2011

In the case of Southwest Airlines' SVP, culture and comms, her title perfectly reflects a focus on keeping customers and employees informed and enthused.

Air New Zealand puts stars on the couch to build awareness

Beth Krietsch December 01, 2011

Looking to build global awareness of its flight offerings among business and leisure travelers, Air New Zealand's communications team created Rico, an airline mascot, and built out a series of campaigns involving social media and viral videos.

Brand USA to fight negative perceptions about US travel

Chris Daniels November 11, 2011

Brand USA, the public-private partnership charged with promoting travel to the US, will challenge a range of perceptions about visiting the country when it launches a $200 million integrated campaign next year.

Geoffrey Weill retains Israel Ministry of Tourism account

Lindsay Stein November 10, 2011

NEW YORK: The Israel Ministry of Tourism has retained Geoffrey Weill Associates as PR AOR in North America after a competitive review process.

America rebrands to drive tourism

Brittaney Kiefer November 07, 2011

The organization responsible for driving international tourism to the US has rebranded under a new name: Brand USA.

Susan Magrino tapped as Canyon Ranch AOR

Lindsay Stein September 09, 2011

NEW YORK: Susan Magrino Agency has been selected as AOR for healthy living company Canyon Ranch following a competitive RFP process.

Hotels.com goes to the extreme to promote app

Lindsay Stein September 07, 2011

DALLAS: Hotels.com launched a fully integrated campaign supporting its mobile app with extreme athlete JT Holmes.

A tale of new cities

Emily Scardino September 01, 2011

Whether a calamity was truly historic or exacerbated by the media, PR execs have a vital role in defining their regions. PRWeek looks at how four cities have reshaped their reputations.

Miami Visitors Bureau issues RFP for digital AOR

Beth Krietsch August 03, 2011

MIAMI: The Greater Miami Convention and Visitors Bureau (GMCVB) has issued an RFP for a digital AOR.

Southwest's efforts work in concert for 40th anniversary

Emory Sullivan August 01, 2011

Southwest reached out to GSD&M and Linhart PR to create a month-long rock 'n' roll celebration for the airline's 40th anniversary.

AMResorts soars above rival destinations to nab coveted exposure in Travel + Leisure

David Ward August 01, 2011

AMResorts' media objectives are to educate all vacationers about the desirability of luxury all- inclusive resorts, with a special focus on high-end travelers.

Tourism PR heats up this summer

Chris Daniels July 29, 2011

International tourism boards are hiring PR agencies at a rapid pace this summer to better appeal to US travelers, particularly in countries facing perception problems.

NYC & Co. launches Smurfs Week to boost family travel

Lindsay Stein July 26, 2011

NEW YORK: NYC & Co., New York's marketing, travel, and tourism organization, kicked off Smurf's Week, a five-day event to increase family summer travel throughout the city.

Morocco Tourism taps HL Group for US outreach

Lindsay Stein July 22, 2011

NEW YORK: The Moroccan National Tourism Office (MNTO) has hired HL Group as its AOR, following a competitive RFP process in the US.

Herradura tequila gets a lot of mileage out of travel piece on Huffington Post

David Ward May 01, 2011

The brand's goal and the media strategy of our Formulatin division for this campaign is to change the perception of tequila from a drink you did shots of to a fine sipping spirit similar to a nice glass of scotch.

Habits: Barby Siegel, CEO, Zeno Group

May 01, 2011

I wake before the birds, make a pot of coffee, check my email/Twitter feed, eat breakfast, do a few chores, and go to the gym for 90 minutes.

Baltimore issues RFP for three-year contract

Alexandra Bruell April 22, 2011

BALTIMORE: Visit Baltimore, the city's nonprofit tourism organization, issued an RFP as the city's current agency contract expires June 30.

Edelman wins multimillion-dollar Hilton global AOR bid

Alexandra Bruell March 10, 2011

NEW YORK: Following a multimillion-dollar competitive review that began at least six months ago, Hilton Worldwide hired Edelman as its global AOR, as well as AOR for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts.