travel and tourism

Philadelphia marketing group names Butler VP

May 25, 2012

PHILADELPHIA: The Greater Philadelphia Tourism Marketing Corporation has hired Paula Butler as VP of communications.
 

Four Seasons names Zeno Group AOR

April 20, 2012

TORONTO: Four Seasons Hotels and Resorts has selected Zeno Group as its US PR AOR after a review.
 

Effective PR spreads the word about glamping

April 13, 2012

The Resort at Paws Up has been on the leading edge of the modern travel experience of "glamping" (short for "glamorous camping").
 

Tucker & Associates wins New Mexico tourism work

April 10, 2012

SANTA FE, NM: The New Mexico Tourism Department has selected Tucker & Associates as its PR partner following a search process that began last fall.
 

Emirates launches global brand awareness initiative

April 06, 2012

DUBAI: International airline Emirates has kicked off its first integrated campaign to increase brand awareness around the world and change the company's image to a lifestyle brand.
 

CEO Q&A: Jim Evans, Brand USA (Extended)

April 01, 2012

Brand USA president and CEO Jim Evans talks to Bernadette Casey about the nation's first integrated campaign to boost travel to the US
 

Utah destinations and 'The Bachelor' form a solid union

April 01, 2012

The Bachelor averages about 12 million viewers per show, making it the top-rated show in its Monday timeslot and placing it among the top shows for women ages 18 to 60.
 

Grand Central taps Goodman as AOR

March 28, 2012

NEW YORK: New York City's Grand Central Terminal has named Goodman Media its AOR, handling retail and event work and the landmark's 100th anniversary in 2013.
 

The PR Week - March 23, 2012

March 23, 2012

Steve Barrett, Gideon Fidelzeid and Frank Washkuch discuss the Arthur W. Page Society's new framework for corporate comms; the NFL commissioner's stand on player safety; Fleishman-Hillard's account win; and the Obamas.
 

Video: Will Seccombe, Visit Florida

March 14, 2012

PRWeek's Lindsay Stein speaks with Will Seccombe, CMO of Visit Florida, about new marketing initiatives and how the state overcame negative perceptions after the BP oil spill.
 

Kerzner promotes Ferguson to SVP, global comms

March 08, 2012

NEW YORK: Resorts company Kerzner International has promoted VP of global communications Jennifer Glaisek Ferguson to SVP of global communications and PR.
 

Murphy O'Brien wins Hyatt Regency Huntington

March 05, 2012

LOS ANGELES: The Hyatt Regency Huntington Beach Resort & Spa has named Murphy O'Brien Public Relations its agency partner.
 

Gogobot is redefining travel planning, sharing

Victoria Graham, Bite Communications February 29, 2012

TripAdvisor leads the travel social network pack with a whopping 60 million travel reviews and opinions from travelers around the world, and it is showing no signs of slowing down, especially with an IPO in its near future.
 

Starwood ups Sarten to global PR lead for W

February 24, 2012

NEW YORK: Trey Sarten has been promoted to global PR director for W Hotels and Le Meridien.
 

Cornish joins M Booth as head of travel

February 07, 2012

NEW YORK: M Booth has hired former Lou Hammond & Associates VP Katie Barr Cornish as VP and head of its travel practice.
 

NJFPR adds four travel clients to roster

February 01, 2012

NEW YORK: Nancy J. Friedman Public Relations has added four travel and tourism accounts to its client list.
 

Countries must initiate a different conversation

Ido Aharoni February 01, 2012

Every brand has a DNA and every place has a personality.
 

Mexico drives tourism with humor and hidden cameras

February 01, 2012

In November 2011, the Mexico Tourism Board launched the "Mexico Taxi Project" to engage US consumers in an authentic and humorous way.
 

Discovering America

February 01, 2012

The US travel industry has faced a challenging adversary in the volatile economy, but tourism organizations from myriad states are highlighting "staycations" as a viable, even desirable, option.
 

US Travel Association promotes tourism's power

January 26, 2012

WASHINGTON: The US Travel Association will launch a campaign on Thursday to highlight the role the travel and tourism industry plays in the national economy.
 

AMA Waterways taps Blaze PR as AOR

January 10, 2012

LOS ANGELES: River cruising company AMA Waterways has selected Blaze PR as its AOR with the goal of increasing brand awareness.
 

Myrtle Beach taps Fahlgren Mortine as AOR

December 19, 2011

COLUMBUS, OH: The Myrtle Beach Area Chamber of Commerce/Convention and Visitors' Bureau has named Fahlgren Mortine its AOR after a competitive review involving 40 agencies.
 

Intelaplay debuts experiential campaign

December 12, 2011

ST. PETERSBURG, FL: Recently launched travel website Intelaplay is integrating consumers' photos and reviews into a brand marketing campaign.
 

NASCAR returns to Rockingham, NC

December 02, 2011

Walker Marketing mounted a campaign for The Richmond County Tourism Development Authority to promote tourism and partner with stakeholders to help win back NASCAR.
 

Brand USA to fight negative perceptions about US travel

November 11, 2011

Brand USA, the public-private partnership charged with promoting travel to the US, will challenge a range of perceptions about visiting the country when it launches a $200 million integrated campaign next year.
 

The PR Week - November 11, 2011

November 11, 2011

Gideon Fidelzeid, Frank Washkuch and Lindsay Stein discuss highlights from the PRWeek NEXT Conference; the Penn State debacle; McDonald's new Spanish-language Twitter handle; and Brand USA.
 

America rebrands to drive tourism

November 07, 2011

The organization responsible for driving international tourism to the US has rebranded under a new name: Brand USA.
 

Magrino supports Brown's Hotel holiday initiatives

October 21, 2011

NEW YORK: Rocco Forte's Brown's Hotel London is conducting a US holiday campaign with the Susan Magrino Agency.
 

CP Communications tapped by Hilton Australia

September 27, 2011

SYDNEY, AUSTRALIA: Hilton Worldwide has named CP Communications its agency for PR and social media in Australia.
 

VisitScotland reappoints Laura Davidson PR

September 20, 2011

NEW YORK: Laura Davidson Public Relations has been reappointed by VisitScotland, the Scottish Tourist Board, as the organization's North American PR agency.
 
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