Traditional media

GM's turn from Super Bowl ads creates PR opportunities

Lindsay Stein May 22, 2012

DETROIT: General Motors' decision to halt its Super Bowl and Facebook advertising will create more opportunities for the automaker to use traditional PR and social media to promote its brands.

Zappos starts PR agency search, hires VaynerMedia for social media

Lindsay Stein May 10, 2012

HENDERSON, NV: Online shoe and apparel retailer Zappos has issued an RFP for a PR AOR. The company also selected VaynerMedia as its first social media agency.

Nissan taps Stratacomm as corporate AOR

Lindsay Stein February 22, 2012

FRANKLIN, TN: Nissan North America has selected Stratacomm, part of Fleishman-Hillard's network, as its corporate AOR following an RFP process that began in the third quarter of last year.

Media in profile [INFOGRAPHIC]

November 01, 2011

Information now moves in real time, not on 5pm deadlines, which has fundamentally altered how media operates and what it looks like.

Warner Communications adds three accounts

Lindsay Stein September 12, 2011

MANCHESTER-BY-THE-SEA, MA: Warner Communications recently increased its client roster by winning accounts for NineSigma, Equilar, and Dancing Deer Baking Company.

Wheatley & Timmons named AOR for BioVittoria

Lindsay Stein September 12, 2011

CHICAGO: Wheatley & Timmons has been selected as AOR for BioVittoria, a global producer and processor of monk fruit, a natural, calorie-free sweetening ingredient.

Abelow PR wins Saint Barts Tourism

Lindsay Stein August 01, 2011

WESTPORT, CT: Abelow PR has won the account for the Saint Barts Tourism Committee after an RFP process involving two other agencies.

NYC & Co. launches Smurfs Week to boost family travel

Lindsay Stein July 26, 2011

NEW YORK: NYC & Co., New York's marketing, travel, and tourism organization, kicked off Smurf's Week, a five-day event to increase family summer travel throughout the city.

Social media plays role after bin Laden's death

Chris Daniels May 06, 2011

In a nationally televised news conference at about 11:40 pm EST on May 1, President Barack Obama announced Osama bin Laden had been killed at the hands of the US military.

Social media to become main PR tool within two years

Lindsey Siegriest September 24, 2010

NEW YORK: Social media will replace traditional media as the main PR and public affairs tool within two years, according to a new survey.

Better Sleep Council hires CJP as AOR

Kimberly Maul May 14, 2010

ALEXANDRIA, VA: The Better Sleep Council (BSC) and the International Sleep Products Association (ISPA) hired CJP Communications as its PR AOR, effective immediately, after a competitive review.

Press releases take new life online

Larry Meltzer January 26, 2010

It seems like "old media" and "new media" have been acting like two groups on the playground.

Generating buzz is not new

Helen Vollmer December 11, 2009

Hooray for Hollywood! A few weeks ago there was a story in The New York Times, "Ad Budget Tight? Call the PR Machine." Intrigued by the headline, I read further.

Traditional vs. social media? It’s all just ‘media’ now

October 06, 2009

Some social media purists say the world has flipped from a top-down, traditional media driven landscape to a bottom-up, social driven landscape. I’m not sure...