Toyota

Toyota promotes Iliffe-Moon to brand PR manager

Lindsay Stein May 11, 2012

TORRANCE, CA: Toyota Motor Sales has promoted media relations supervisor and marketing communications strategist Sona Iliffe-Moon to brand marketing communications PR manager.

Journalist Q&A: John Corrigan, Los Angeles Times

Jaimy Lee May 14, 2010

John Corrigan, business editor for the Los Angeles Times, oversees a staff of reporters in five bureaus, including New York, Beijing, and Washington.

Debate over 'headless' digital presence misses the point

Tom Biro April 02, 2010

Over the past few months, there have been a number of discussions about whether the future of digital presence is in fact a "headless" one, i.e., one without a central hub like a homepage.

Toyota's gestures vs. actions dilemna

Dean Crutchfield March 12, 2010

The dereliction surrounding Toyota's dire handling of the crisis has since stirred it from slumber and the sops being thrown our way, such as the latest advertising campaigns' claims, may calm our ire for now.

The Monozukuri trap

Dean Crutchfield March 10, 2010

Over time, two words have changed least: I and who. These are the cornerstones of what makes a successful brand i.e. creating "I want" from your customer and knowing "who you are" as a brand.

Too perfect to fail

Dean Crutchfield March 08, 2010

When anatomizing the Toyota debacle, the most interesting machinations will not weigh on Toyota's car failure, but its failure to handle crisis; quality issues had been metastasizing long before they accelerated over recent weeks.

Tiger, Toyota, and David Patterson

Torod Neptune February 19, 2010

Every so often events come along that make those of us who make a living predicting, analyzing, and helping others determine how to learn from similar lessons, take notice.