Tourism

Virgin Atlantic's 'Vtravelled' site aims to inspire

Jaimy Lee July 02, 2009

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.
 

Hotel review site taps 5W

Kimberly Maul June 26, 2009

NEW YORK: Oyster Hotel Reviews, a new Web site with hotel reviews written by journalists, hired 5W PR for support around the site's launch.
 

LGBT organizations leverage Stonewall anniversary in outreach

Kimberly Maul June 22, 2009

NEW YORK: LGBT organizations are building awareness of LGBT history through events and outreach surrounding the 40th Anniversary of the Stonewall Riots on June 27, as well as leveraging the anniversary to promote their own efforts.
 

American Airlines targets Hispanics with integrated campaign

Kimberly Maul June 17, 2009

FORT WORTH, TX: American Airlines is promoting its AA Advantage program to US Hispanics with a new integrated campaign that launched June 10.
 

JetAmerica campaign takes off for summer launch

Kimberly Maul June 17, 2009

CLEARWATER, FL: JetAmerica is in the midst of a three-pronged PR campaign to support the launch of the new indirect air carrier this summer.
 

The Carlton Hotel names DKC its AOR

Alexandra Bruell June 16, 2009

NEW YORK: The Carlton Hotel has hired DKC as its AOR. The agency will promote The Carlton's recently completed renovation, highlighting expanded services and accommodations to print and online media outlets, as well as business and leisure consumers.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

Lincoln Center hires Goodman Media for launch of Visitors Space

Kimberly Maul June 15, 2009

NEW YORK: The Lincoln Center for the Performing Arts hired Goodman Media International to oversee media relations for the launch of the Center's Visitors Space.
 

Santa Monica Pier hires Pollack

Kimberly Maul June 15, 2009

LOS ANGELES: The Santa Monica Pier hired The Pollack PR Marketing Group to oversee PR around its Centennial Celebration Events.
 

The Light Group retains Shadow PR as AOR

Beth Krietsch June 11, 2009

NEW YORK: The Light Group, a Las Vegas-based hospitality development and management company, hired Shadow PR as AOR.
 

Disney to rebrand 'FamilyFun' title

Frank Washkuch June 11, 2009

NEW YORK: Disney will rebrand its 'FamilyFun' magazine 'Disney FamilyFun,' effective with the August issue. The company also rebranded its US Consumer Magazine Group the Disney FamilyFunGroup, effective immediately.
 

Florida East Coast Realty hires Langston Mizrachi

Kimberly Maul June 09, 2009

PLANTATION, FL: Florida East Coast Realty (FECR) hired Langston Mizrachi as AOR, effective April 1.
 

Santa Monica taps Pollack as AOR

Kimberly Maul June 08, 2009

LOS ANGELES: The Santa Monica Convention and Visitors Bureau hired The Pollack PR Marketing Group as its AOR.
 

IPG to buy back $750 million in debt

Frank Washkuch June 08, 2009

NEW YORK: The Interpublic Group announced June 8 that it will buy back up to $250 million in debt this year, as well as $500 million of a total of $700 million in notes that are due in 2010 and 2011. IPG's purchase offer expires July 6, 2009.
 

Dominican Republic Ministry of Tourism taps BVK

Beth Krietsch June 05, 2009

MILWAUKEE, WI: The Dominican Republic Ministry of Tourism recently selected BVK to work on a destination marketing campaign for the Puerto Plata region on the north coast of the Dominican Republic.
 

Interview: Janet Libert, 'Executive Travel'

Nicole Zerillo June 05, 2009

Janet Libert, editor-in-chief and publisher of Executive Travel, speaks with Nicole Zerillo about how she reaches her C-suite readership and which travel trends are starting to take off.
 

Cruise companies promoting the value vacation

Tonya Garcia June 03, 2009

With the country in the throes of a recession, travel boards, hotel groups, and other vacation-oriented organizations are faced with a population that doesn't want to spend money on a holiday.
 

United Airlines relaunches in-flight title for high-end consumer

Frank Washkuch June 02, 2009

CHICAGO: Ink Publishing and United Airlines relaunched the in-flight title 'Hemispheres' on June 1, featuring revamped editorial content targeting an affluent audience.
 

Napa Valley Destination Council selects agencies for campaign

Beth Krietsch June 02, 2009

NAPA VALLEY, CA: The Napa Valley Destination Council (NVDC) recently selected YPartnership and Burghardt & Dore for an international PR and marketing campaign.
 

Stanton promotes Russo to MD

Frank Washkuch June 01, 2009

BALTIMORE: Stanton Communications appointed Lori Russo MD of its Baltimore office, effective June 1.
 

History channel raises awareness of fossil find

Frank Washkuch June 01, 2009

NEW YORK: A&E Television Networks (AETN), the parent of History, conducted a consumer awareness effort for its May 25 program, The Link, with an emphasis on the scientific community. The show explored the recently identified 47-million-year-old remains of a primate thought to be a "missing link" to humans.
 

Hampton Hotels renovates its ongoing initiative to honor American legends

Alexandra Bruell June 01, 2009

In 2000, Hampton Hotels launched "Save-A-Landmark," a landmark renovation program.
 

Greyhound puts new bus line launch into motion by boosting social media presence

Aarti Shah June 01, 2009

When Edelman and Greyhound were tasked with launching a new bus line, the firm wasn't told a date, bus schedule, or if advertising would be involved.
 

Industry trailblazer Richard Arnold dies at 85

Frank Washkuch May 26, 2009

REDWOOD CITY, CA: Industry pioneer Richard Arnold died May 17 after a brief illness, according to a report in the San Francisco Chronicle.
 

Air New Zealand continues edgy marketing with singles' matchmaking flight

Beth Krietsch May 22, 2009

LOS ANGELES: Air New Zealand recently announced it is holding a 'matchmaking flight' in October 2009 as a way to draw an alternative demographic of travelers to the airline and New Zealand.
 

'New York Times' to replace The City with Metropolitan

Frank Washkuch May 22, 2009

NEW YORK: The New York Times will launch its Metropolitan section on May 24.
 

Maritime Museum of San Diego hires Fleishman-Hillard

Beth Krietsch May 22, 2009

SAN DIEGO, CA: The Maritime Museum of San Diego hired Fleishman-Hillard for PR support to help increase the number of tourists and visitors to the museum, and establish it as a well-known attraction in the area.
 

Hershey Entertainment and Resorts internal team tackles two launches this week

Kimberly Maul May 20, 2009

HERSHEY, PA: Hershey Entertainment and Resorts is hosting two launch events this week, a major undertaking for the internal staff of six, said Mindy Bianca, PR director for the company.
 

Jackson Spalding adds clients

Kimberly Maul May 19, 2009

ATLANTA: Jackson Spalding added three new clients to its roster during the first quarter of 2009, including real estate company Cousins Properties and Dominium Benefits, an employee benefits brokerage and human resources consultancy.
 

Havas Q1 revenues fall 6% from last year

Frank Washkuch May 15, 2009

PARIS: Havas' first-quarter revenues fell 6% from the same period last year, dropping from about $467.5 million to $440.4 million. North American revenues, though, remained flat, increasing less than 1% over the year before, moving from about $154.3 million to $155.7 million.
 

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