Tourism

Marrakech hires BPCM for US tourism effort

Alexandra Bruell March 18, 2010

NEW YORK: The Moroccan National Tourist Office hired BPCM to promote the city of Marrakech in North America.
 

Virgin America launches reality show amid expansion plans

Alexandra Bruell March 18, 2010

SAN FRANCISCO: Virgin America is working with The CW to promote the March 24 launch of 'Fly Girls,' a reality TV series following five of the airline's female flight attendants.
 

Palace Resorts hires MSA to promote Hard Rock Punta Cana

Alexandra Bruell March 15, 2010

MIAMI: Palace Resorts selected M. Silver Associates to promote its Hard Rock Hotel & Casino Punta Cana, Dominican Republic, slated for a rebranding this Spring.
 

Virgin Atlantic Airways names Dawson director of corporate comms

Alexandra Bruell March 15, 2010

CRAWLEY, UK: Virgin Atlantic Airways hired Greg Dawson as director of corporate communications, effective June 7.
 

Lori Traczyk named VP at M. Silver Associates

Alexandra Bruell March 11, 2010

NEW YORK: M. Silver Associates hired Lori Traczyk as VP.
 

Harrah's hires DKC to promote AC properties

Alexandra Bruell March 05, 2010

ATLANTIC CITY: Harrah's hired DKC to promote its Atlantic City properties, including Harrah's Resort, Caesars, Bally's, Showboat, House of Blues and Atlantic City Country Club.
 

Travel Promotion Act made official

Alexandra Bruell March 05, 2010

Obama signed the Travel Promotion Act into law on March 4.
 

1800hotels.com hires FWV for integrated $11 million contract

Alexandra Bruell March 04, 2010

TAMPA, FL: 1800hotels.com hired French/West/Vaughan as its global AOR to handle an $11 million integrated marketing account, following a competitive RFP process in the US.
 

Southwest solves duplication problem with restructuring

Erica Morris March 01, 2010

When Southwest Airlines' VP of communication and strategic outreach Linda Rutherford decided to reorganize her team last fall, it was with an aim of streamlining the department's work.
 

SeaWorld leadership out in front of tragedy

Erica Morris February 26, 2010

SeaWorld is receiving kudos for its communications strategy following the death of one of its trainers, caused by an attack by one of the park's killer whales.
 

Mount Airy Casino Resort hires Rubenstein PR

Alexandra Bruell February 26, 2010

MOUNT POCONO, PA: Mount Airy Casino Resort has hired Rubenstein Public Relations to handle its PR and messaging.
 

Puerto Rico seeks to boost image of its rums

Alexandra Bruell February 19, 2010

NEW YORK: Rums of Puerto Rico, a division of the government-owned Puerto Rico Industrial Development Company, launched a US marketing campaign called "Reflections," which aims to elevate the image of rum in its key New York, Miami, and Washington, DC, markets.
 

Southwest reacts to seating dust-up with aplomb

February 19, 2010

When director Kevin Smith was recently booted from a Southwest Airlines flight for reportedly not fitting in a standard seat, he immediately took to Twitter to share his thoughts with his 1.6 million followers.
 

Hilton Hotels names Murphy O'Brien global AOR

Alexandra Bruell February 16, 2010

MCLEAN, VA: Hilton Worldwide has hired Santa Monica-based Murphy O'Brien as its global AOR for the Hilton Hotels brand, following a restructuring that combined its US and international marketing groups.
 

Florida cultivates 'smile ambassadors' in inaugural social media launch

Tanya Lewis February 12, 2010

To launch its social media presence, Orlando/Orange County Convention & Visitors Bureau wanted a meaningful program that would generate content that would live beyond a campaign.
 

Super Bowl triggers art museum bet

Alexandra Bruell February 03, 2010

Those of us who find football relatively dull have another reason to tune in to the Super Bowl, aside from the humorous commercials, Tebow ad, and a chance to witness a halftime wardrobe malfunction.
 

Top photographers showcase the Extreme Pro's attributes

Tanya Lewis February 01, 2010

SanDisk asked Cohn & Wolfe to help with the September 14 worldwide launch of the Extreme Pro, a professional-grade flash memory card for cameras.
 

Embassy Suites searches for travel mishaps to bond with customers

Tanya Lewis January 29, 2010

Last year Embassy Suites Hotels asked Emanate, its consumer-facing agency, to help reach a newly identified segment of business traveler - the "young socializer."
 

Renaissance Hotels names ABPR its US AOR

Alexandra Bruell January 26, 2010

BETHESDA, MD: Marriott's Renaissance Hotels brand hired Alison Brod PR as its AOR in the US.
 

England to lure tourists with food, of all things

Alexandra Bruell January 22, 2010

VisitEngland, England's new tourism arm in the US, wants to convince Americans to fly across the pond and experience all of its cultural wealth. You may be thinking that the campaign is centered around the charming fuzzy hat guards, royalty, green hills, English tea... Well, you're all wrong. It's English food!
 

The Preferred Hotel Group hires LDPR as AOR

Alexandra Bruell January 20, 2010

NEW YORK: The Preferred Hotel Group has named Laura Davidson Public Relations its AOR.
 

Destination DC promotes city through dating-centric campaign

Alexandra Bruell January 19, 2010

WASHINGTON: Destination DC, the city's official tourism agency, launched "Date Nights DC: A 28-Day Stimulus Plan for Love & Relationships," a campaign that encourages dating around Valentine's Day.
 

Groundhog Day goes digital

Kimberly Maul January 12, 2010

On February 2, the Groundhog Day tradition will go mobile as Punxsutawney Phil, the famous weather-predicting groundhog, communicates with the public via text message.
 

Why creativity matters more than ever

Alice Chan January 11, 2010

Arriving in Silicon Valley from the UK a decade ago, I was struck by the fact that creativity and innovation were driven out of engineering labs, not PR and marketing departments.
 

TSA comms roadblocked by security concerns, politics

Alexandra Bruell December 31, 2009

WASHINGTON: While federal officials adjust airport security standards in the aftermath of an attempted terrorist attack, some are criticizing the Transportation Security Association (TSA) for seemingly incomplete or confusing communications.
 

Latino social networking site launches tourism campaign

Erica Morris December 31, 2009

WEST PALM BEACH, FL: Latino social networking site Quepasa is launching a social media campaign aimed at showcasing the natural beauty of Acapulco, Mexico.
 

Weekend storm tests airline and airport social media strategy

Alexandra Bruell December 23, 2009

CHICAGO: A blizzard in the Northeast December 19, prompted an increase in the use of social media from airlines and airports as part of overall communications strategy, amid flight delays and cancellations.
 

Nancy J. Friedman PR hires MD

Christina Capodice December 09, 2009

NEW YORK: Nancy J. Friedman PR (NJFPR) hired Jennifer Maguire Coughlin as MD, effective November 18.
 

American Airlines shoots to score with Hispanic travelers

Kimberly Maul December 01, 2009

American Airlines is working to interact with Hispanic consumers through various online strategies in 2009.
 

Holiday Inn brand makeover is built on internal support

Tanya Lewis December 01, 2009

Francie Schulwolf, VP of corporate communications, Americas, at IHG, explains that while brand awareness of Holiday Inn (HI) was very high, it had become "marred with an inconsistent image."
 

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