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Tourism

Philadelphia marketing group names Butler VP

Frank Washkuch May 25, 2012

PHILADELPHIA: The Greater Philadelphia Tourism Marketing Corporation has hired Paula Butler as VP of communications.

Alaska re-ups with Thompson for tourism

Virgil Dickson May 11, 2012

ANCHORAGE, AK: The state of Alaska has re-signed long-time incumbent Thompson & Co. to provide tourism PR services.

Buzz Agency lands three clients

Lindsay Stein May 04, 2012

DELRAY BEACH, FL: The Buzz Agency has added three clients: the town of Seaside, FL; boutique inn Sundy House; and Clearband Hi-Speed Internet.

Visit California re-ups with DCI

Virgil Dickson April 17, 2012

SACRAMENTO, CA: Visit California has re-hired Development Counsellors International to promote the state as a premiere travel destination within the US and Canada.

Edelman to aid Atlantic City tourism push

Virgil Dickson April 13, 2012

ATLANTIC CITY, NJ: The Atlantic City Alliance will launch a $20 million integrated marketing campaign on Monday with new PR AOR Edelman as one of its agency partners.

Tucker & Associates wins New Mexico tourism work

Lindsay Stein April 10, 2012

SANTA FE, NM: The New Mexico Tourism Department has selected Tucker & Associates as its PR partner following a search process that began last fall.

Steve Barrett, Gideon Fidelzeid and Frank Washkuch discuss the Arthur W. Page Society's new framework for corporate comms; the NFL commissioner's stand on player safety; Fleishman-Hillard's account win; and the Obamas.

Nevada seeks PR support for tourism boost

Virgil Dickson March 20, 2012

CARSON CITY, NV: The Nevada Department of Tourism and Cultural Affairs is seeking a communications firm or firms that can generate both earned and paid media to promote the state as a travel destination.

F-H wins $14m Illinois tourism work from Edelman

Virgil Dickson March 20, 2012

SPRINGFIELD, IL: Fleishman-Hillard has won a multimillion-dollar tourism PR contract with the state of Illinois from long-time incumbent Edelman.

Video: Will Seccombe, Visit Florida

Lindsay Stein March 14, 2012

PRWeek's Lindsay Stein speaks with Will Seccombe, CMO of Visit Florida, about new marketing initiatives and how the state overcame negative perceptions after the BP oil spill.

New Hampshire tourism PR contract up for grabs

Virgil Dickson March 07, 2012

CONCORD, NH: New Hampshire is seeking a PR AOR to promote the state as a tourism destination.

Ogilvy expands Mexican tourism work

Virgil Dickson March 06, 2012

NEW YORK: The Mexican state of Sinaloa has selected Ogilvy PR Worldwide as its AOR. The state awarded Ogilvy the contract after the agency established a relationship with the Mexico Tourism Board.

Dempsey gives Visit Florida an assist in PSA campaign

Lindsay Stein February 27, 2012

TALLAHASSEE, FL: Visit Florida will launch a PSA campaign next month featuring actor Patrick Dempsey as part of its in-state tourism advocacy program.

Guam seeks PR assistance to up tourism

Virgil Dickson February 14, 2012

TUMON, GUAM: The Guam Visitors Bureau is seeking an independent media specialist to create an international publicity campaign to draw visitors to the US territory.

Gulf Coast states move on from oil spill

Virgil Dickson February 01, 2012

States along the Gulf Coast are hard at work developing tourism communications strategies for this summer. Most will make little or no mention of the BP Deepwater Horizon oil spill.

Countries must initiate a different conversation

Ido Aharoni February 01, 2012

Every brand has a DNA and every place has a personality.

Mexico drives tourism with humor and hidden cameras

Lindsay Stein February 01, 2012

In November 2011, the Mexico Tourism Board launched the "Mexico Taxi Project" to engage US consumers in an authentic and humorous way.

Discovering America

Lindsay Stein February 01, 2012

The US travel industry has faced a challenging adversary in the volatile economy, but tourism organizations from myriad states are highlighting "staycations" as a viable, even desirable, option.

Costa Crociere blames 'human error' for dramatic accident

Danielle Drolet January 16, 2012

Pier Luigi Foschi, CEO of Carnival's Costa Crociere line, blamed the captain for a widely publicized accident that killed six people aboard its Costa Concordia boat this weekend.

Connecticut kicks off two-year initiative

Lindsay Stein January 16, 2012

HARTFORD, CT: The state of Connecticut has launched a two-year marketing initiative to improve its brand positioning and appeal as a tourism destination.

Visit California issues tourism PR RFP

Beth Krietsch January 13, 2012

SACRAMENTO, CA: The California Travel and Tourism Commission, also known as Visit California, has issued an RFP seeking an agency to promote the state as a premiere travel destination.

Alaska releases multimillion-dollar tourism RFP

Virgil Dickson January 03, 2012

ANCHORAGE, AK: The state of Alaska is seeking a PR firm to create a comprehensive tourism campaign with a budget estimated at $1 million to $6 million.

Oklahoma City gets reputation boost

Emory Sullivan December 22, 2011

Every two years, the Greater Oklahoma City Chamber commissions a national benchmark perception survey. In 2010, only 26% ranked Oklahoma City as an 8, 9, or 10 as a place to live or do business.

NASCAR returns to Rockingham, NC

Tanya Lewis December 02, 2011

Walker Marketing mounted a campaign for The Richmond County Tourism Development Authority to promote tourism and partner with stakeholders to help win back NASCAR.

Brand USA to fight negative perceptions about US travel

Chris Daniels November 11, 2011

Brand USA, the public-private partnership charged with promoting travel to the US, will challenge a range of perceptions about visiting the country when it launches a $200 million integrated campaign next year.

The PR Week - November 11, 2011

November 11, 2011

Gideon Fidelzeid, Frank Washkuch and Lindsay Stein discuss highlights from the PRWeek NEXT Conference; the Penn State debacle; McDonald's new Spanish-language Twitter handle; and Brand USA.

Geoffrey Weill retains Israel Ministry of Tourism account

Lindsay Stein November 10, 2011

NEW YORK: The Israel Ministry of Tourism has retained Geoffrey Weill Associates as PR AOR in North America after a competitive review process.

Brand USA searches for comms leader after launch

Chris Daniels November 10, 2011

WASHINGTON: Brand USA is searching for a director of communications to help the organization determine its external PR needs for a global tourism marketing effort slated for next March.