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Tourism

Tourism group tries to lure UK visitors to Australia

John Owens and Loulla-Mae Eleftheriou-Smith, PRWeek UK May 02, 2013

LONDON: The tourism body for the Australian state of Victoria has issued a wide-ranging brief as the country battles falling visitor numbers from the UK.

Hawaii seeks firms to promote it in China, Taiwan

Virgil Dickson April 29, 2013

HONOLULU: The Hawaii Tourism Authority is in the early stages of seeking firms to promote the state as a tourism destination to Chinese and Taiwanese audiences.

MWW wins $25m New Jersey tourism marketing pact

Virgil Dickson April 23, 2013

TRENTON, NJ: The state of New Jersey has selected MWW to convey to national and local audiences that it is "open for business" despite the catastrophic damage Hurricane Sandy caused last year. The contract is worth $25 million.

Morocco brings early end to Ketchum pan-Euro work

Daniel Farey-Jones, PRWeek UK April 03, 2013

LONDON: The Moroccan National Tourist Office has ended its relationship with Ketchum only two years into a three-year pan-European contract.

NYC & Co. puts spotlight on Bronx neighborhoods

Virgil Dickson April 03, 2013

NEW YORK: NYC & Company, New York City's marketing, tourism, and partnership group, said Wednesday that it will promote several neighborhoods in the Bronx as part of its international "Neighborhood x Neighborhood" effort.

British Virgin Islands review North American PR

Virgil Dickson March 19, 2013

TORTOLA, BRITISH VIRGIN ISLANDS: The British Virgin Islands Tourist Board is reviewing submissions for PR representation in North America to promote the territory as a travel destination.

Ogilvy positions Mexico as luxury travel destination

Lindsay Stein March 15, 2013

NEW YORK: The Mexican Tourism Board has given AOR Ogilvy Public Relations a new assignment: create a communications strategy touting Mexico as a luxury travel destination.

Singapore Tourism Board calls PR pitch

Staff Reporters, Campaign Asia-Pacific March 12, 2013

The Singapore Tourism Board has called a PR pitch to enhance its overall destination brand and corporate image as a leading economic development organization in tourism.

Quito Tourism taps Latitude for international campaign

Lindsay Stein March 05, 2013

NEW YORK: Quito Tourism has selected Latitude to lead an international PR campaign promoting travel to the Ecuadorian capital.

Delaware North taps Dixon Schwabl

Brittaney Kiefer February 25, 2013

ROCHESTER, NY: Hospitality and food service management firm Delaware North Companies has named Dixon Schwabl as AOR for its Kennedy Space Center Visitor Complex.

VRTC named AOR for Puerto Vallarta

Virgil Dickson February 05, 2013

HOUSTON: Mexican destination Puerto Vallarta has named VRTC its AOR. The agency will focus on digital platforms and manage an upcoming advertising campaign.

Kenya to build agency roster for global PR support

Virgil Dickson January 30, 2013

NAIROBI, KENYA: The Kenya Tourism Board is moving to hire a roster of PR firms to promote the country as a tourism destination worldwide.

Redpoint Marketing PR bolsters tourism roster

Lindsay Stein January 23, 2013

NEW YORK: Redpoint Marketing PR has expanded its client portfolio with wins in the tourism and hospitality sector.

Trade group emphasizes 'effects' of travel in new effort

Virgil Dickson January 16, 2013

WASHINGTON: The US Travel Association is kicking off a campaign that aims to convey the "effects" of travel from the medicinal, romantic, and financial perspectives.

Rail Europe taps Zeno Group as agency of record

Lindsay Stein January 15, 2013

WHITE PLAINS, NY: Rail Europe, a distributor of European rail passes and train tickets for North American travelers, has selected Zeno Group as AOR for the US and Canada following a competitive review.

Scotland seeks agency for US tourism drive

John Owens, PRWeek UK January 10, 2013

The Scottish government is teaming up with VisitScotland for a major US-focused tourism drive.

Miami travel group hires Four bgb for UK promotions

Virgil Dickson January 10, 2013

MIAMI: The Greater Miami Convention & Visitors Bureau has hired Four bgb to promote the Miami area and its beaches in the UK market.

Palm Beach leverages debate buzz to rock vote, highlight area

Janelle Hawthorne January 01, 2013

The official tourism board of Palm Beach County used the 2012 presidential election as an opportunity to capitalize on the areas surrounding Lynn University, host of the final debate in Boca Raton, FL.

Deveney wins New Orleans Convention Bureau account

Virgil Dickson December 17, 2012

NEW ORLEANS: The New Orleans Convention and Visitors Bureau has hired PR and marketing firm Deveney Communication as its AOR for 2013.

North Carolina starts agency search to boost tourism

Virgil Dickson December 13, 2012

RALEIGH, NC: The state of North Carolina has released RFPs seeking agency help to promote it as a tourism destination in Canada, Germany, and the UK.

Virgin Islands selects DCI for $1.8m tourism contract

Virgil Dickson December 13, 2012

NEW YORK: The US Virgin Islands has hired Development Counsellors International as its tourism marketing communications representative.

Peter Mayer wins six-figure Florida contract

Virgil Dickson December 06, 2012

CRESTVIEW, FL: Florida's Okaloosa County has hired Peter Mayer Advertising of New Orleans to promote it as a tourist destination.

Niagara tourism body seeks agency to promote region

Virgil Dickson December 05, 2012

NIAGARA FALLS, ON: The Tourism Partnership of Niagara is seeking an agency to help promote Niagara Falls and its surrounding communities as a tourism destination.

Consumers turn to social for travel decisions: Text 100

Brittaney Kiefer November 29, 2012

Eighty-seven percent of travelers under the age of 34 use Facebook to choose their destination, according to a study on travel and tourism by Text 100.

VisitBritain hands top marketing job to Croft

Loulla-Mae Eleftheriou-Smith, Marketing November 26, 2012

VisitBritain has promoted Joss Croft to director of marketing with the goal of driving the UK's global profile and building on the success of 2012.

Ruder Finn stops handling tourism work for Maldives

Matt Cartmell, PRWeek UK November 08, 2012

Ruder Finn has stopped working on a controversial account for the Maldivian government.

New Jersey picked marketing firm days before Sandy hit

Virgil Dickson November 05, 2012

TRENTON, NJ: Just days before the state was ravaged by Hurricane Sandy, New Jersey officials chose travel marketing firm Dana Communications to promote it as a tourism destination. However, it chose not to hire a PR firm at that time.