Tourism

Gulf Coast states move on from oil spill

February 01, 2012

States along the Gulf Coast are hard at work developing tourism communications strategies for this summer. Most will make little or no mention of the BP Deepwater Horizon oil spill.
 

Countries must initiate a different conversation

Ido Aharoni February 01, 2012

Every brand has a DNA and every place has a personality.
 

Mexico drives tourism with humor and hidden cameras

February 01, 2012

In November 2011, the Mexico Tourism Board launched the "Mexico Taxi Project" to engage US consumers in an authentic and humorous way.
 

Discovering America

February 01, 2012

The US travel industry has faced a challenging adversary in the volatile economy, but tourism organizations from myriad states are highlighting "staycations" as a viable, even desirable, option.
 

Costa Crociere blames 'human error' for dramatic accident

January 16, 2012

Pier Luigi Foschi, CEO of Carnival's Costa Crociere line, blamed the captain for a widely publicized accident that killed six people aboard its Costa Concordia boat this weekend.
 

Connecticut kicks off two-year initiative

January 16, 2012

HARTFORD, CT: The state of Connecticut has launched a two-year marketing initiative to improve its brand positioning and appeal as a tourism destination.
 

Visit California issues tourism PR RFP

January 13, 2012

SACRAMENTO, CA: The California Travel and Tourism Commission, also known as Visit California, has issued an RFP seeking an agency to promote the state as a premiere travel destination.
 

Alaska releases multimillion-dollar tourism RFP

January 03, 2012

ANCHORAGE, AK: The state of Alaska is seeking a PR firm to create a comprehensive tourism campaign with a budget estimated at $1 million to $6 million.
 

Oklahoma City gets reputation boost

December 22, 2011

Every two years, the Greater Oklahoma City Chamber commissions a national benchmark perception survey. In 2010, only 26% ranked Oklahoma City as an 8, 9, or 10 as a place to live or do business.
 

NASCAR returns to Rockingham, NC

December 02, 2011

Walker Marketing mounted a campaign for The Richmond County Tourism Development Authority to promote tourism and partner with stakeholders to help win back NASCAR.
 

Brand USA to fight negative perceptions about US travel

November 11, 2011

Brand USA, the public-private partnership charged with promoting travel to the US, will challenge a range of perceptions about visiting the country when it launches a $200 million integrated campaign next year.
 

The PR Week - November 11, 2011

November 11, 2011

Gideon Fidelzeid, Frank Washkuch and Lindsay Stein discuss highlights from the PRWeek NEXT Conference; the Penn State debacle; McDonald's new Spanish-language Twitter handle; and Brand USA.
 

Geoffrey Weill retains Israel Ministry of Tourism account

November 10, 2011

NEW YORK: The Israel Ministry of Tourism has retained Geoffrey Weill Associates as PR AOR in North America after a competitive review process.
 

Brand USA searches for comms leader after launch

November 10, 2011

WASHINGTON: Brand USA is searching for a director of communications to help the organization determine its external PR needs for a global tourism marketing effort slated for next March.
 

America rebrands to drive tourism

November 07, 2011

The organization responsible for driving international tourism to the US has rebranded under a new name: Brand USA.
 

Jackson Spalding wins energy, real-estate clients

October 24, 2011

ATLANTA: Jackson Spalding has won five clients in its healthcare, real estate, and tourism practice.
 

Zapwater joins Tourism Trademark network

October 13, 2011

FRANKFURT, GERMANY: Tourism Trademark, a collaboration of independent marketing and PR firms from around the world, said Zapwater Communications has joined its network.
 

A tale of new cities

Emily Scardino September 01, 2011

Whether a calamity was truly historic or exacerbated by the media, PR execs have a vital role in defining their regions. PRWeek looks at how four cities have reshaped their reputations.
 

Belize Tourism Board brings on Edelman and JG Group

August 22, 2011

BELIZE CITY, BELIZE: The Belize Tourism Board recently brought on two agencies to bolster its marketing and communications efforts in North America.
 

New Mexico Tourism to issue RFP this fall

August 19, 2011

SANTA FE, NM: In an effort to attract more visitors to the "Land of Enchantment," the New Mexico Tourism Department will issue a national RFP for long-term PR support this fall, said Monique Jacobson, cabinet secretary.
 

Miami Visitors Bureau issues RFP for digital AOR

August 03, 2011

MIAMI: The Greater Miami Convention and Visitors Bureau (GMCVB) has issued an RFP for a digital AOR.
 

AMResorts soars above rival destinations to nab coveted exposure in Travel + Leisure

August 01, 2011

AMResorts' media objectives are to educate all vacationers about the desirability of luxury all- inclusive resorts, with a special focus on high-end travelers.
 

Tourism PR heats up this summer

July 29, 2011

International tourism boards are hiring PR agencies at a rapid pace this summer to better appeal to US travelers, particularly in countries facing perception problems.
 

Multicultural tourism is a little...different

Kim Hunter, Lagrant Communications July 27, 2011

The African-American and Hispanic markets are among the fastest growing segments of the US tourism industry. Yet there is still talk that these markets don't like to travel.
 

NYC & Co. launches Smurfs Week to boost family travel

July 26, 2011

NEW YORK: NYC & Co., New York's marketing, travel, and tourism organization, kicked off Smurf's Week, a five-day event to increase family summer travel throughout the city.
 

Morocco Tourism taps HL Group for US outreach

July 22, 2011

NEW YORK: The Moroccan National Tourism Office (MNTO) has hired HL Group as its AOR, following a competitive RFP process in the US.
 

Allison & Partners tapped for California tourism campaign

July 05, 2011

SACRAMENTO, CA: After a competitive bid process, the California Travel & Tourism Commission (CTTC) has chosen Allison & Partners to promote its 2011 "Royal Summer" campaign.
 

Louisiana displays its passion in effort to win back tourists

July 01, 2011

Last year's BP oil spill seriously threatened Louisiana's $9.4 billion tourism industry, as powerfully negative media images continuously drove unfavorable public perception.
 

Miami Beach VCA selects H&K as AOR

June 29, 2011

MIAMI: Looking to expand upon Miami Beach's image as a destination for tourists and business groups, the Miami Beach Visitor and Convention Authority (MBVCA) hired Hill & Knowlton as AOR.
 

Prestige Cruise Holdings issues RFP

June 21, 2011

MIAMI: Prestige Cruise Holdings issued an RFP last month for an agency to develop and execute a PR program for Oceania Cruises and Regent Seven Seas Cruises.
 
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