Top 2010 PRWeek healthcare articles

All eyes were on social media in the PR healthcare industry in 2010. With the FDA postponing the release of its first draft guidance for social media until the first quarter of 2011, this will continue to be an area of focus for 2011.

PRWeek's most widely read healthcare articles in 2010:

1. Pharma industry finally embraces social media
2. Agencies scramble for healthcare talent
3. Eli Lilly launches social media footprint
4. American Cancer Society launches new cause branding initiative
5. Social media, celebrities factor into COPD campaign
6. WOMMA lays out disclosure guidelines for social media
7. Porter Novelli reorganizes healthcare practice
8. California agency posts RFP for healthy living campaign
9. Bayer HealthCare awards Omnicom, WPP global marketing account
10. American Heart Association shifts message to focus on prevention