CHICAGO: Ogilvy PR Worldwide has promoted Nathan Friedman to MD of the firm's Chicago office, effective January 1, 2010.

NORTHFIELD, IL: Kraft Foods launched an educational video on volunteerism that it hopes will go viral as part of its first "Make a Delicious Difference Week."

NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.

NEW YORK: Brunswick Group took the top spot in terms of value on the mergermarket League Tables of PR Advisers for Q1-Q3 2009 for what the organization called the worst nine-month period in six years.

The once-dominant broadcast PR industry has faced serious challenges over the past few years.

NEW YORK: KCSA Strategic Communications hired Sharron Silvers as MD for both the PR and IR divisions.

NEW YORK: Kit Digital, an on-demand software solutions provider for Internet protocol-based video assets, has acquired competitor online video communications firm The FeedRoom in an all-stock deal valued at $9.8 million.

NEW YORK: The NewsMarket completed its planned acquisition of Medialink on September 29. Medialink's shareholders had approved the deal a few days earlier.

Tonya Garcia, senior reporter for PRWeek, sits down with Aaron Kwittken, CEO and managing partner of Kwittken & Company, and his colleague Jason Schlossberg, president and partner at the firm. They talk about shifts within the luxury practice group, corporate reputation, and being part of PRWeek's 40 Under 40.

ATLANTA: Ketchum has launched Ketchum Energy, a specialty group devoted to helping clients promote their brands, products, and positions in the energy sector.