Tonya Garcia

 
 

Recent Articles

Everlast tosses its hat into new ring

November 01, 2009

Everlast turns 100 on January 1, 2010.

Homeless doll is hard to embrace

November 01, 2009

If you're the parent of a young daughter, no doubt you've gotten a wish list that includes an American Girl doll.

Downturn spurs businesses to shed light on the positive

November 01, 2009

Given the damage that corporate reputations have suffered over the course of the past year, many companies have recognized the need to engage with consumers, establish competitive dominance, or simply shed some positive light on their organizations.

CEO Q&A: Doug Parker, CEO, US Airways

November 01, 2009

Doug Parker of US Airways talks to Tonya Garcia about digital media and communicating policies that aren't received well by consumers

Allianz Global Investors promotes Cooperman

October 16, 2009

MUNICH, GERMANY: Allianz Global Investors (AllianzGI) has promoted Karen Cooperman to head of corporate communications.

Women's purchasing power expands

October 15, 2009

NEW YORK: Although women have long been known as the key purchasers for American households, a new study finds they are also gaining influence over categories typically dominated by men, such as consumer electronics and cars.

Skanska USA Building promotes Crane

October 15, 2009

NEW YORK: Skanska USA Building has promoted Tom Crane to chief human resources and communications officer.

Holiday Inn looks internally for global rebrand

October 15, 2009

I recently spoke with Francie Schulwolf, VP of corporate communications for the Americas at InterContinental Hotel Group about the internal communications efforts at the company, tied to its rebranding of the Holiday Inn and Holiday Inn Express brands. She stressed the importance of communicating on the employee level in order to instill "that sense of pride" that will then translate to good customer service and fully create a successful rebranding effort. Because Holiday Inn is largely franchised, getting franchise owners on the same page is equally important. Having a close relationship (the franchisee association is located in the IHG HQ) helps, and the consistent message that results is critical, said Schulwolf.

Clemente named VP at Steinreich Communications

October 14, 2009

HACKENSACK, NJ: Mark Clemente has joined Steinreich Communications as VP and director of the corporate practice.

Echo Research launches automated media analysis system

October 14, 2009

NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.