Tom Biro

Earlier this week, many of us in the agency world probably stumbled upon this smart piece in AdAge, where Darryl Ohrt, president at Humongo, suggested (with great reasons why) that we all ditch the capabilities deck.

PR pros often speak to their clients or coworkers about how certain digital activities "fit in" the toolbox.

Over the past few months, there have been a number of discussions about whether the future of digital presence is in fact a "headless" one, i.e., one without a central hub like a homepage.

In the mid-2000s, some PR pros had the luxury of getting clients to dip their toes into social media - an arena where they truly got "credit for playing," at least for awhile.

Want to make the people who may have an expertise in digital media (or any other area, truth be told) on your PR team or in your agency smile?

A trend that many PR professionals might be coming across lately is the reaction from colleagues or clients to journalists offering up online-only opportunities in places where, previously, online might have been complementary or secondary as far as priorities went.