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Tobacco

FDA seeks firm for Native American anti-tobacco effort

Virgil Dickson May 16, 2013

WASHINGTON: The US Food and Drug Administration's Center for Tobacco Products is seeking a firm to launch an anti-tobacco program targeting Native Americans.

Legacy Foundation debuts latest iteration of 'truth'

Virgil Dickson April 30, 2013

WASHINGTON: The Legacy Foundation, creator of the long-running "truth" anti-smoking campaign, is hoping a new set of TV spots will drive teens to social media to talk about the dangers of tobacco.

Luther Pendragon no longer working with Philip Morris

Lynsey Barber, PRWeek UK February 12, 2013

Luther Pendragon has told healthcare clients that it is no longer working with Philip Morris after a number of them questioned its work with the tobacco company.

MWW works to make SoCal smoke free

Virgil Dickson February 06, 2013

LOS ANGELES: MWW is working with the Los Angeles Department of Public Health to establish smoke-free areas in several counties in Southern California.

Draftfcb taps Fleishman for $115m anti-tobacco effort

Virgil Dickson February 01, 2013

NEW YORK: Draftfcb and Fleishman-Hillard, the agency team behind the long-running "Above the Influence" campaign, are teaming up again to launch a tobacco-cessation outreach initiative targeting teenagers.

Group behind 'Truth' effort launches Facebook app

Virgil Dickson December 18, 2012

WASHINGTON: The Schroeder Institute at Legacy has launched a Facebook app called "UbiQUITous" to help smokers quit and to provide data about how people stop smoking.

Truth anti-tobacco initiative turns to mobile gaming

Virgil Dickson September 04, 2012

WASHINGTON: The long-running "Truth" anti-smoking campaign is increasing its use of mobile devices as it tries to dissuade teens and young adults from tobacco use.

Hawaii looks for firm to carry on anti-tobacco work

Virgil Dickson July 03, 2012

HONOLULU: The Research Corporation of the University of Hawaii is seeking a firm to promote the state's tobacco quit line after Bennet Group Strategic Communications walked away from the account.

CDC re-bids multimillion-dollar anti-tobacco contract

Virgil Dickson June 06, 2012

ATLANTA: The US Centers for Disease Control and Prevention is re-bidding the contract for a multimillion-dollar anti-smoking effort it launched this past spring. GolinHarris works as a subcontractor on the current contract.

Vermont to replace longtime anti-smoking agency

Virgil Dickson April 18, 2012

BURLINGTON, VT: The Vermont Department of Health has decided to cut ties with the longtime incumbent of its statewide smoking cessation program.

Indiana looks for support for anti-tobacco program

Virgil Dickson March 29, 2012

INDIANAPOLIS: The state of Indiana is seeking communications support for a statewide counter-marketing campaign to reduce and prevent adult and youth tobacco use.

Arkansas rehires incumbent for anti-tobacco work

Virgil Dickson March 26, 2012

LITTLE ROCK, AR: The Arkansas Department of Health has renewed its contract with Cranford Johnson Robinson Woods to coordinate media, health communications, and public education for its tobacco prevention and cessation program.

CDC builds on state efforts with 'Former Smokers'

Virgil Dickson March 16, 2012

WASHINGTON: The US Centers for Disease Control and Prevention has launched a national three-month anti-smoking effort that will seek to build on the progress of state-based campaigns by featuring the stories of former smokers.

Vermont searches for shop for anti-tobacco efforts

Virgil Dickson January 19, 2012

BURLINGTON, VT: The Vermont Department of Health has released an RFP for media and public health education services to reduce smoking in the state.

Site encourages tobacco users to fight taxes

Virgil Dickson December 30, 2011

RICHMOND, VA: Altria, parent company to Philip Morris, created a new website to motivate adult tobacco consumers to become more vocal about tobacco-related public policy issues.

Legacy supplements its efforts to highlight cigarette-butt dangers

Emory Sullivan November 01, 2011

Legacy sought to create buzz for a supplemental publication that contained research discussing the harsh environmental effects of cigarette-butt littering.

FDA plans two tobacco RFPs to target youth

Brittany Farb September 14, 2011

ROCKVILLE, MD: The FDA is set to award two communications contracts worth a total of up to $14 million aimed at stopping young people smoking.

Truth: PR is key in campaigns against tobacco industry

Cheryl Healton February 01, 2011

The tobacco industry spends more than $34 million each and every day in the US on its marketing efforts.

Oettinger Davidoff hires Langston Mizrachi & Co. for acquisition PR

Kimberly Maul July 09, 2009

PLANTATION, FL: Oettinger Davidoff Group, a service and marketing organization for the tobacco trade, hired Langston Mizrachi & Co. while the company acquires Cusano Cigars, operated by DomRey Cigar.