The New York Times Co., which recently
reported a second-quarter revenue decline of about 20%, has launched The New York Times Wine Club.
The venture will offer members wines at two price levels, and give them the option of delivery every one, two, or three months, according to
a report on the imitative in the
Times.
The
San Francisco Chronicle, California broadcaster KQED,
Sunset magazine,
Forbes, and
The Wall Street Journal all have launched wine clubs, according to the report.