Tiger Woods

People lands another celebrity exclusive

Erica Iacono August 26, 2010

You've got to hand it to People magazine. It may report on some questionable topics-—Spedi anyone?— but when it comes to landing the biggest celebrity stories, no one even comes close.

Is America ready to forgive Tiger?

Kimberly Maul April 12, 2010

While Tiger Woods didn't win the Masters (congrats to Phil Mickelson), the media is debating whether or not he won over the American public with his return to the sport.

Tiger Woods returns next week, sponsors and media prepare

Kimberly Maul April 02, 2010

Have you heard? Tiger Woods returns to golf next week at the Masters.

Tiger Woods finally speaks to reporters, media still not satisfied

Kimberly Maul March 22, 2010

Disgraced golfer Tiger Woods conducted two interviews Sunday night, one with ESPN and one with The Golf Channel.

Tiger Woods hires Ari Fleischer

Kimberly Maul March 11, 2010

Tiger Woods hired Ari Fleischer Sports Communications, the 'New York Post' reported, quoting "two sources in the golf community."

Too perfect to fail

Dean Crutchfield March 08, 2010

When anatomizing the Toyota debacle, the most interesting machinations will not weigh on Toyota's car failure, but its failure to handle crisis; quality issues had been metastasizing long before they accelerated over recent weeks.

Show me the evidence

Rob Flaherty March 01, 2010

The most interesting line in a certain famous golfer's appearance 10 days ago was when he noted that his wife told him that his "real apology to her will not come in the form of words; it will come from my behavior over time."

Tiger, Toyota, and David Patterson

Torod Neptune February 19, 2010

Every so often events come along that make those of us who make a living predicting, analyzing, and helping others determine how to learn from similar lessons, take notice.

Tiger Woods addresses media, doesn't take questions

Kimberly Maul February 19, 2010

Disgraced golfer Tiger Woods read a statement in front of a crowd of pre-selected media, family, and friends this morning, apologizing for his "irresponsible and selfish behavior."

EA Sports sticking with Tiger Woods

Kimberly Maul January 06, 2010

Peter Moore, the president of EA Sports, wrote a blog post this week, noting that the company plans to stick by Tiger Woods, continuing in production of the Tiger Woods PGA Tour Online game

Sponsors continue to step away from Woods

Kimberly Maul January 04, 2010

AT&T terminated its contract with Tiger Woods on December 31, making it three sponsors who have dropped the embattled golf pro, the Associated Press reported.

Dow Jones declares Tiger the new Clinton

Erica Morris December 17, 2009

The Dow Jones media lab has put out data comparing coverage of the Tiger Woods scandal with other figures' media mentions during times of crises.

Woods' recovery requires him coming forward, industry says

Chris Daniels December 10, 2009

NEW YORK: Tiger Woods could stand to lose millions in endorsement dollars, as allegations of multiple infidelities continue to pile up and tarnish his once pristine brand image.

Rethink your celebrity hire

December 04, 2009

Celebrities are used to move a lot of product in the US, and globally. They endorse liquors, clothing, phones, cars, political causes, and even other celebrities.

Tiger Woods' PR problem

Kimberly Maul November 30, 2009

Tiger Woods is in the midst of a PR controversy, after his involvement in a single-car crash at 2:30am on November 27 and his subsequent hiding from the media—and the cops.