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The Tear Sheet

The Big Three ramp up digital efforts

Alexandra Bruell December 09, 2008

The Big Three lobby for federal aid with online campaigns; MySpace partners with Google; Oprah talks about her weight gain; and more

Mattel wins battle of the brands

Nicole Zerillo December 05, 2008

Mattel's Barbie doll tops MGA's Bratz in lawsuit; celebrity weeklies face hard times; NY Times liveblogs on auto hearings, and more

Some small businesses look to events rather than advertising

Beth Krietsch December 04, 2008

Events becoming more popular among small businesses; Spitzer to write column for Slate.com; additional publishing staff cuts; more

Automakers look at cutting costs and trimming brands

Jaimy Lee December 03, 2008

The Big Three prepare for operation changes, including marketing funds; the Cleveland Clinic to report relationships between staffers and healthcare companies; Michael Phelps lends his name to a start-up; and more

Two Indian officials resign after terrorist attack

Ivey Overstreet December 01, 2008

Two officials resign after intense public questioning; CNN looks to create AP alternative; Union responds to Black Friday death; and more.

Marketers ply cash promotions

Nicole Zerillo November 25, 2008

Cash promotions taking the place of merchandise offers; Starbucks talks financial future; GM and Tiger Woods end endorsement deal; and more

WSJ looks at Morgan Stanley's September stock troubles

Tonya Garcia November 24, 2008

An investigation into Morgan Stanley rumors continues; luxury good sellers pulling back; China not so keen on Guns N' Roses' album; and more.

Verizon Wireless launches first touch-screen Blackberry

Jaimy Lee November 21, 2008

Blackberry Storm launches; Facebook looks global; Angelina Jolie brokers deal with 'People'; and more

Study finds benefit to teens' online habits

Beth Krietsch November 20, 2008

Online socializing helps teens' tech and lit skills; Shaq enters the Twitter realm; PC Magazine switches to online format; and more

Detroit auto industry faces tough battle

Ivey Overstreet November 18, 2008

Auto leaders head to the Hill; atheists start campaign; 'The New York Times' shutters sports magazine; and more

Motrin ad riles up mommy bloggers

Nicole Zerillo November 17, 2008

J&J's new "baby wearer" ad upsets moms; MTV shutters TRL; Salvation Army tests credit card donations; and more

NBC cancels show, GM loses out, too

Beth Krietsch November 14, 2008

'My Own Worst Enemy' is canceled; Snapple gets a makeover; China loosens media licensing restrictions; and more

Valleywag folds into Gawker

Aarti Shah November 13, 2008

Changes at Silicon Valley's rumor hub; John Edwards reputation on the line; EA aims for women; and more

Auto bailout buzz boosts stock

Nicole Zerillo November 12, 2008

Political support of auto bailout raises stock; marketers concerned about Super Bowl spend; Red Lobster rolls-out second step in rebranding; and more

Post-election, politicians begin taking sides

Kimberly Maul November 11, 2008

Automakers make new ally; Army uses webcasts, Facebook tries new ads; and more

FiveThirtyEight.com founder becomes media star

Tonya Garcia November 10, 2008

Nate Silver's savvy math takes him to the top; Alaska's Gov. Sarah Palin on Fox; the tough economy hits radio; and more

President-elect Obama to speak to the press

Jaimy Lee November 07, 2008

Obama to hold first press conference; Twitter competitors offer picture sharing; San Francisco says it will push to be destination for commitment ceremonies; and more

Political Web sites look to expand

Beth Krietsch November 06, 2008

Expansion plans for some politically themed Web sites; Disney brand extends into luxury space; newspapers in high demand following election results; and more

Obama continues promise of change in victory speech

Frank Washkuch November 05, 2008

Obama stays on 'change' message; executives blog during tough economic period; 'US News' goes monthly; and more

Marketers use election to build brand buzz

Nicole Zerillo November 04, 2008

Election inspires marketers; Starbucks' free coffee promotion runs afoul election law; Dunkin' Donuts twitters; and more.

Web influences all in 2008 presidential election

Beth Krietsch November 03, 2008

Web dominates presidential campaign; brand trust falling; questions on polls remain; and more.

Another VC advises startups to 'overcommunicate'

Aarti Shah October 31, 2008

Opportunity in startup comms?; Best Buy testing new logo; Joe the Plumber is a no-show; and more

'Teen Vogue' reaches teens at the mall

Kimberly Maul October 30, 2008

'Teen Vogue' opens pop-up location; Obama and McCain continue to manage reputations; Delta and Northwest merger approved; and more

Critics debate Obama infomercial

Ted McKenna October 29, 2008

Obama takes to the air; McDonald's rebrands double cheeseburger; WPP-Google team up; and more

Companies shift ads to focus on frugality

Jaimy Lee October 24, 2008

Ads focus on product's brand value; Chamber to spend $35 million to keep Dems out of the Senate; Cookie Poll says Obama is leading; and more

Profits rise for some food companies despite economic woes

Beth Krietsch October 23, 2008

Nestle and McDonald's profits are up; Republican Party spends thousands on wardrobe for Palin; McCain struggles to secure Hispanic Vote; and more

Jobs' talks at earnings conference call. Apple shares up

Frank Washkuch October 22, 2008

Steve Jobs appears on Apple Q4 earnings call; Palin apologizes for 'patriotic small towns' remarks; Wal-Mart reveals stricter ethical guidelines in China; and more