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The Tear Sheet Articles

The Big Three ramp up digital efforts

December 09, 2008

The Big Three lobby for federal aid with online campaigns; MySpace partners with Google; Oprah talks about her weight gain; and more
 

Mattel wins battle of the brands

December 05, 2008

Mattel's Barbie doll tops MGA's Bratz in lawsuit; celebrity weeklies face hard times; NY Times liveblogs on auto hearings, and more
 

Some small businesses look to events rather than advertising

December 04, 2008

Events becoming more popular among small businesses; Spitzer to write column for Slate.com; additional publishing staff cuts; more
 

Automakers look at cutting costs and trimming brands

December 03, 2008

The Big Three prepare for operation changes, including marketing funds; the Cleveland Clinic to report relationships between staffers and healthcare companies; Michael Phelps lends his name to a start-up; and more
 

Facebook leads next wave of 'Social Web'

December 02, 2008

Facebook launches Facebook Connect; consumer brands get experiential; Zara founder focuses on energy; and more
 

Two Indian officials resign after terrorist attack

December 01, 2008

Two officials resign after intense public questioning; CNN looks to create AP alternative; Union responds to Black Friday death; and more.
 

Marketers ply cash promotions

November 25, 2008

Cash promotions taking the place of merchandise offers; Starbucks talks financial future; GM and Tiger Woods end endorsement deal; and more
 

WSJ looks at Morgan Stanley's September stock troubles

November 24, 2008

An investigation into Morgan Stanley rumors continues; luxury good sellers pulling back; China not so keen on Guns N' Roses' album; and more.
 

Verizon Wireless launches first touch-screen Blackberry

November 21, 2008

Blackberry Storm launches; Facebook looks global; Angelina Jolie brokers deal with 'People'; and more
 

Study finds benefit to teens' online habits

November 20, 2008

Online socializing helps teens' tech and lit skills; Shaq enters the Twitter realm; PC Magazine switches to online format; and more
 
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