The Next Conference 2011 Agenda

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This is what you missed out on at NEXT 2011:

Day One (November 8)*

11.30am - 40 Under 40 Awards Cocktail Reception
12.00pm - 40 Under 40 Awards and Luncheon

1.30pm - BREAK

1.40pm - NEXT opening remarks by conference chair:
PRWeek editor-in-chief Steve Barrett

1.50pm - Keynote: Inspiring Innovation - Driving an Enterprise to a New Era

Patrick Byrne, CEO, Overstock.com,
Will explain how leaders who lead with their convictions, challenge issues head on, and incorporate their ideals into their organization's strategy create a formidable alignment between operations and messaging, driving performance and market leadership.

2.30pm - 40 Under 40 Quorum
40 Under 40 participants outline their views on the industry's most pressing issues and present their proposed solutions at the end of day two.

Cameka Crawford, manager, multicultural comms and community relations, Verizon Wireless
Daniel Diaz, VP, corporate affairs, Americas, Western Union
Lisa Passé, senior manager, global cosumer PR, Starbucks
Noel Ryan, executive director, head of corporate communications and IR, Delek US
Shawn Turner, PR manager, Disney Store North America, Disney Consumer Products

2.50pm - Panel: Connecting Digital Influencers and Consumers
Sponsored by Waggener Edstrom Worldwide

As the digital marketplace evolves, from devices, apps, social networks, websites, clouds, and more, how do trends and ideas take form and where do they get their momentum? How do consumers gather information, seek influence and make decisions and what leads to wave-level trends? What should marketers know about how trends form to keep their organizations ahead of the curve and their customers fully engaged?

Speakers

Jason Gordon, director, global communications, HTC
Peter Rojas, co-founder, gdgt, Engadget, Gizmodo and Joystiq
Alison Schwartz, SVP consumer, Waggener Edstrom Worldwide

Moderator
Rose Gordon, senior editor, special projects, PRWeek

3.30pm - BREAK

3.40pm - Panel: The Shifting Media Landscape and Modern Content Generation
Sponsored by Porter Novelli

This session will provide exclusive insights into the world of content creation and influence, prompted by PRWeek and Porter Novelli's groundbreaking 2011 Media Content Survey. Leading journalists and content creators will debate the trends in modern media that are fundamentally changing the way brands and corporations communicate with their audiences and stakeholders.

Speakers
Janet Rollé, CMO, CNN
Terence Samuel, deputy political editor, The Washington Post
Michael Calderone, senior media reporter, Huffington Post

Moderator
Nick Charles, EVP, global content, Porter Novelli

4.20pm - Panel: Creating Integrated and Influential Content
Sponsored by Fleishman-Hillard

In an era in which everyone from individuals to brands to companies to media outlets is a content provider, the challenge of creating compelling, engaging content grows more difficult - but also more important. What strategies, practices, and ideas will drive messaging directly to its target market, and how can quality content pass the new gatekeepers while still engaging audiences?

Speakers
David Tinson, VP of communications, EA Sports
Nick Childs, SVP & senior partner, director of content development, Fleishman-Hillard
Sean Corcoran, senior analyst, Forrester Research

Moderator
Steve Barrett, editor-in-chief, PRWeek

5.00pm - Keynote: How to Drive Effectiveness and Build Business

Simon Lowden, CMO, Pepsi Beverages Company, will explain how global and regional marketing now coexist, and that success is defined by the ability to adapt to consumers' different needs and tastes, which are in constant change.

5.40pm - NEXT Conference Cocktail Reception

7.00pm - NEXT Closes

Day Two (November 9)*

8.00am - Breakfast Roundtables: In Conversation
Exclusive access to speakers and specialists for open and off-the-record discussion

9.10am - Welcome
PRWeek editor-in-chief Steve Barrett

9.15am - Keynote: Dan Abrams, legal analyst for ABC News, Good Morning America substitute anchor, host of Discovery ID's "Chasing Justice with Dan Abrams," and founder of social media strategy firm Abrams Research and publisher of web properties Mediaite, Styleite, SportsGrid, Geekosystem, GossipCop, the MarySue, and Modulate.

9.55am - Panel: The Age of Media Transparency
Sponsored by Juniper Networks

Technology has inserted itself firmly into the world of media, forcing a fundamental shift in the balance between long-form journalism and commoditized news. As this shift places the quest for profit above the need for transparency and societal protection, will a new era of media regulation emerge? And will it force news outlets and brands to comply with policies analogous to the post Enron/SOX era?

Speakers
Spencer Ante, New York deputy bureau chief, Wall Street Journal
Bill Holstein, president, Overseas Press Club
Todd Wasserman, business and marketing editor, Mashable

Moderator
Steve Barrett, editor-in-chief, PRWeek

10.35am - BREAK

10.45am - Micro presentations: Tech Trends That Will Shape What's Next

Margit Wennmachers, partner, Andreessen Horowitz and Duane Bray, partner, IDEO will discuss the coming trends in technology and consumer behavior that will impact how we communicate and how consumers receive and respond to messaging.

11.35am - Panel: Why Doing Good Is Good For Business
Sponsored by MSLGROUP

As transparency, responsibility and the authenticity of a company's mission take on greater importance, communicators and marketers need to get out of the selling business and into the business of helping others. Tomorrow is about purpose-led marketing where there is no longer "them", only "us." Having a purpose was once considered nice, but now it is crucial to winning in business.

Speaker
Scott Beaudoin, director of cause marketing and CSR, MSLGROUP North America
Susan Arnot Heaney, global director of corporate responsibility, Avon
Linn Parrish, VP of public relations and cause marketing, Panera Bread

Moderator
Rose Gordon, senior editor, special projects, PRWeek

12.15pm - Keynote: Where Management Trends Are Leading Us

Stanley Bing/Gil Schwartz, chief communications cfficer, CBS, humorist, author and Fortune columnist brings his unique insight to corporate culture and strategy through lessons that define the successes and struggles of corporations around the world.

12.45pm - Lunch Roundtables: In Conversation
Exclusive lunch conversation with speakers and industry experts for an off-the-record, hands-on discussion

2.10pm - Panel: The C-Suite Dynamic - Managing Reputation
Sponsored by GolinHarris

The role of PR in advancing an organization's mission and communicating its essential messages is becoming increasingly critical. In a communications environment that moves in multiple directions and at lightning speed, how equipped are senior communications leaders for this role? What do they need to know and do to best serve their organizations? Successful C-suite executives discuss the challenges, trends, and changes senior leaders face as their roles adapt to a new dynamic.

Speakers
Paul Gottsegen, CMO, Infosys
Kathy Beiser, VP, corporate communications, Discover Financial Services
Noel Ryan, executive director, head of corporate communications and IR, Delek US

Moderator
Ellen Ryan Mardiks, vice chairman, GolinHarris

2.50pm - Managing Your Reputation in Society Strategically
Given that reputation in society is a huge value driver, that there is a great expectation regarding the societal impact of a company, and that companies that do this well integrate their reputation strategy into their business decision-making, the McKinsey and Company presentation will focus on the cornerstones of managing strategically, the importance of reputation, and tactics and data that show how reputation drives a company's value.

Speakers
Sheila Bonini, senior expert consultant
Agnes Claye, senior expert, sales and marketing practice

3.30pm - Panel Discussion: The New Roots of Authenticity
Sponsored by Edelman

With the increasing importance of accountability and transparency, authenticity is a rising factor in the success of an organization's mission. This discussion will focus on the elements of authenticity, why it matters, how it assists organizations with mission initiatives and acts as an internal compass, and how communicators can identify and promote authenticity while bypassing the hurdles that keep its benefits sidelined.

Speaker
Elizabeth Lee, group head, Edelman Digital
Sarah Colamarino, VP, corporate communication, Johnson & Johnson
Christine Cea, director of brand PR, Unilever

Moderator
Steve Barrett, editor-in-chief, PRWeek

4.10am - BREAK

4.20pm - Quorum: 40 Under 40 Quorum participants present their ideas and strategies for the issues proposed the previous day

4.50pm - Q&A/Panel: The PR Challenge and Opportunity
Sponsored by Ketchum

As marketers increasingly move toward real-time brand building and co-creation of their brand with consumers, how can the PR function focus less on the proverbial "seat at the table" and instead earn a "seat at many tables" in order to drive change across HR (front-line brand ambassadors), sales, call centers, product innovation and corporate policy? Three thought leaders who increasingly counsel clients on this hot topic offer their perspective.

Speaker
Q&A with Rob Flaherty, president, Ketchum

Panel
Richard Edelman, president and CEO, Edelman
Fred Cook, CEO, GolinHarris

Moderator
Steve Barrett, editor-in-chief, PRWeek